3. ObjectiveS
A. Propose solution/s in terms of product/s and service/s
that will meet the need using techniques on screening
and seizing opportunities (CS_EP11/12ENTREP-0a-2)
B. Screen the proposed solution/s based on viability,
profitability and customer requirements
(CS_EP11/12ENTREP-0a-5)
C. Select the best product or service that will meet the
market need. (CS_EP11/12ENTREP-0d-6)
4.
5. Screened proposed solution based on
1. Viability – achievable; feasible
2. Profitability – returns/sales
3. Customer requirement – satisfy your customer
A. Propose solution/s in terms of product/s and service/s that will meet
the need using techniques on screening and seizing opportunities
B. Screen the proposed solution/s based on viability, profitability and
customer requirements
C. Select the best product or service that will meet the market need.
6.
7. Viability
the ability to survive is ultimately linked to
financial performance and position. ... it is
returning a profit that is sufficient to provide
returns to business owner while also meeting
its commitments to business creditors.
8. Strategic questions in Product’s viability
Is the idea practical?
What obstacles lie ahead?
Will it need support services of some
kind to ensure customer satisfaction?
12. Estimating Market Shares & Sales
Quantify the market potential in a systematic way.
-define the market coverage (serve)
-country, continent
-Define the total population
-determine what share of the targeted market segment
he or she wants to carve out. “educated guess”
Sales Forecast = Estimated Sales Volume X Estimated
Price
16. 3 investments needed to be funded:
1. Pre-operating Cost
- cost related to preparation for the launch of business.
-pre-feasibility study
-IN DEPTH feasibility study
-market research
-product development
-organizational development
-initial promotional cost
17. Investment needed to be funded
2. Product/Service Facilities
Investments
- Long term investments for
the actual business
establishments.
19. Investment needed to be funded
3. Working Capital Investment
composed cash, accounts receivable, inventories
(raw materials, work in process & finished goods)
enough cash to cover accommodated customers and operating
expenses
Salaries, wages and benefits
Rent and leases expenses
Utilities
Transportation
Fees and licenses
Commissions
Office supplies
20. Financial Forecasts & Determination of
Financial Feasibility
refers to the monetary transactions that the business
expected to engage in.
Financial Statement
1. Income Statement
2. Balance Sheets
3. Cash Flow statement
4. Funds Flow statement
21. 1. Income statement- measures an enterprise’s
performance in terms of revenue & expenses
over a certain period.
REVENUES-EXPENSES = INCOME OR PROFIT (LOSS)
25. There can be two types of customer
requirements:
1. Service Requirement
2. Output Requirement
26. Service Requirements:
Intangible aspects of purchasing a product that a
customer expects to be fulfilled.
It consists of elements like on-time delivery,
service with a smile, easy-payment etc.
It encompasses all aspects of how a customer
expects to be treated while purchasing a product
and how smooth his buying process goes.
27. Output Requirements:
Are tangible characteristics, features or
specifications that a consumer expects to be fulfilled
in the product.
For example, if the consumer is requesting a metro cab,
then on-time arrival becomes an output requirement.
For other products such as gadgets, the product
specifications like the loudness and clarity of a pair of
speakers becomes its output requirements.
28. Opportunity Seizing -
Final stage, entrepreneur has the idea as to
where he will locate his business and how he will
market the product/service.
Will I be able to manage the critical success or
failures?
Capitalize, apply