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Arrange the scrambled letters
1. ppoortutniise
2. ssetnerrpie
3. eegnisk
4.etkarm
Arrange the scrambled letters
6. ointnniova
7. seiidnutsr
8. kritne
9. ssunbesi
ObjectiveS
 A. Propose solution/s in terms of product/s and service/s
that will meet the need using techniques on screening
and seizing opportunities (CS_EP11/12ENTREP-0a-2)
 B. Screen the proposed solution/s based on viability,
profitability and customer requirements
(CS_EP11/12ENTREP-0a-5)
 C. Select the best product or service that will meet the
market need. (CS_EP11/12ENTREP-0d-6)
Screened proposed solution based on
1. Viability – achievable; feasible
2. Profitability – returns/sales
3. Customer requirement – satisfy your customer
A. Propose solution/s in terms of product/s and service/s that will meet
the need using techniques on screening and seizing opportunities
B. Screen the proposed solution/s based on viability, profitability and
customer requirements
C. Select the best product or service that will meet the market need.
Viability
 the ability to survive is ultimately linked to
financial performance and position. ... it is
returning a profit that is sufficient to provide
returns to business owner while also meeting
its commitments to business creditors.
Strategic questions in Product’s viability
Is the idea practical?
What obstacles lie ahead?
Will it need support services of some
kind to ensure customer satisfaction?
Viability
Consider:
1. Market potential & prospects
2. Availability & appropriateness of
technology
3. Project investment & detailed cost
estimates
4. Financial forecast & determination of
financial feasibility
Estimating Market Shares & Sales
 Quantify the market potential in a systematic way.
-define the market coverage (serve)
-country, continent
-Define the total population
-determine what share of the targeted market segment
he or she wants to carve out. “educated guess”
Sales Forecast = Estimated Sales Volume X Estimated
Price
Technology Assessment & Operations Viability
4 target customer expectations
1. Quantities demanded
2. Quality Specifications demanded
3. Delivery expectations
4. Price expectations – evaluated by the customers
PROFITABILITY
3 investments needed to be funded:
1. Pre-operating Cost
- cost related to preparation for the launch of business.
-pre-feasibility study
-IN DEPTH feasibility study
-market research
-product development
-organizational development
-initial promotional cost
Investment needed to be funded
2. Product/Service Facilities
Investments
- Long term investments for
the actual business
establishments.
Ex: Product/Service Facilities Investment
 BUILDINGS
 LAND
 MACHINERY
 EQUIPMENTS
 COMPUTERS
 SOFTWARE
 FURNITURE
 VEHICLES
Investment needed to be funded
3. Working Capital Investment
 composed cash, accounts receivable, inventories
(raw materials, work in process & finished goods)
 enough cash to cover accommodated customers and operating
expenses
 Salaries, wages and benefits
 Rent and leases expenses
 Utilities
 Transportation
 Fees and licenses
 Commissions
 Office supplies
Financial Forecasts & Determination of
Financial Feasibility
 refers to the monetary transactions that the business
expected to engage in.
 Financial Statement
1. Income Statement
2. Balance Sheets
3. Cash Flow statement
4. Funds Flow statement
1. Income statement- measures an enterprise’s
performance in terms of revenue & expenses
over a certain period.
 REVENUES-EXPENSES = INCOME OR PROFIT (LOSS)
Customer Requirement
Characteristics or specifications that
should be present in a product for it to
be deemed desirable by the consumer.
There can be two types of customer
requirements:
1. Service Requirement
2. Output Requirement
Service Requirements:
 Intangible aspects of purchasing a product that a
customer expects to be fulfilled.
 It consists of elements like on-time delivery,
service with a smile, easy-payment etc.
 It encompasses all aspects of how a customer
expects to be treated while purchasing a product
and how smooth his buying process goes.

Output Requirements:
 Are tangible characteristics, features or
specifications that a consumer expects to be fulfilled
in the product.
For example, if the consumer is requesting a metro cab,
then on-time arrival becomes an output requirement.
For other products such as gadgets, the product
specifications like the loudness and clarity of a pair of
speakers becomes its output requirements.
Opportunity Seizing -
 Final stage, entrepreneur has the idea as to
where he will locate his business and how he will
market the product/service.
 Will I be able to manage the critical success or
failures?
 Capitalize, apply
Opportunity_screening.ppt entrepreneurship

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Opportunity_screening.ppt entrepreneurship

  • 1. Arrange the scrambled letters 1. ppoortutniise 2. ssetnerrpie 3. eegnisk 4.etkarm
  • 2. Arrange the scrambled letters 6. ointnniova 7. seiidnutsr 8. kritne 9. ssunbesi
  • 3. ObjectiveS  A. Propose solution/s in terms of product/s and service/s that will meet the need using techniques on screening and seizing opportunities (CS_EP11/12ENTREP-0a-2)  B. Screen the proposed solution/s based on viability, profitability and customer requirements (CS_EP11/12ENTREP-0a-5)  C. Select the best product or service that will meet the market need. (CS_EP11/12ENTREP-0d-6)
  • 4.
  • 5. Screened proposed solution based on 1. Viability – achievable; feasible 2. Profitability – returns/sales 3. Customer requirement – satisfy your customer A. Propose solution/s in terms of product/s and service/s that will meet the need using techniques on screening and seizing opportunities B. Screen the proposed solution/s based on viability, profitability and customer requirements C. Select the best product or service that will meet the market need.
  • 6.
  • 7. Viability  the ability to survive is ultimately linked to financial performance and position. ... it is returning a profit that is sufficient to provide returns to business owner while also meeting its commitments to business creditors.
  • 8. Strategic questions in Product’s viability Is the idea practical? What obstacles lie ahead? Will it need support services of some kind to ensure customer satisfaction?
  • 9. Viability Consider: 1. Market potential & prospects 2. Availability & appropriateness of technology 3. Project investment & detailed cost estimates 4. Financial forecast & determination of financial feasibility
  • 10.
  • 11.
  • 12. Estimating Market Shares & Sales  Quantify the market potential in a systematic way. -define the market coverage (serve) -country, continent -Define the total population -determine what share of the targeted market segment he or she wants to carve out. “educated guess” Sales Forecast = Estimated Sales Volume X Estimated Price
  • 13.
  • 14. Technology Assessment & Operations Viability 4 target customer expectations 1. Quantities demanded 2. Quality Specifications demanded 3. Delivery expectations 4. Price expectations – evaluated by the customers
  • 16. 3 investments needed to be funded: 1. Pre-operating Cost - cost related to preparation for the launch of business. -pre-feasibility study -IN DEPTH feasibility study -market research -product development -organizational development -initial promotional cost
  • 17. Investment needed to be funded 2. Product/Service Facilities Investments - Long term investments for the actual business establishments.
  • 18. Ex: Product/Service Facilities Investment  BUILDINGS  LAND  MACHINERY  EQUIPMENTS  COMPUTERS  SOFTWARE  FURNITURE  VEHICLES
  • 19. Investment needed to be funded 3. Working Capital Investment  composed cash, accounts receivable, inventories (raw materials, work in process & finished goods)  enough cash to cover accommodated customers and operating expenses  Salaries, wages and benefits  Rent and leases expenses  Utilities  Transportation  Fees and licenses  Commissions  Office supplies
  • 20. Financial Forecasts & Determination of Financial Feasibility  refers to the monetary transactions that the business expected to engage in.  Financial Statement 1. Income Statement 2. Balance Sheets 3. Cash Flow statement 4. Funds Flow statement
  • 21. 1. Income statement- measures an enterprise’s performance in terms of revenue & expenses over a certain period.  REVENUES-EXPENSES = INCOME OR PROFIT (LOSS)
  • 22.
  • 23.
  • 24. Customer Requirement Characteristics or specifications that should be present in a product for it to be deemed desirable by the consumer.
  • 25. There can be two types of customer requirements: 1. Service Requirement 2. Output Requirement
  • 26. Service Requirements:  Intangible aspects of purchasing a product that a customer expects to be fulfilled.  It consists of elements like on-time delivery, service with a smile, easy-payment etc.  It encompasses all aspects of how a customer expects to be treated while purchasing a product and how smooth his buying process goes. 
  • 27. Output Requirements:  Are tangible characteristics, features or specifications that a consumer expects to be fulfilled in the product. For example, if the consumer is requesting a metro cab, then on-time arrival becomes an output requirement. For other products such as gadgets, the product specifications like the loudness and clarity of a pair of speakers becomes its output requirements.
  • 28. Opportunity Seizing -  Final stage, entrepreneur has the idea as to where he will locate his business and how he will market the product/service.  Will I be able to manage the critical success or failures?  Capitalize, apply