Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

My Eco Energy-Presentation


Published on

  • Be the first to comment

My Eco Energy-Presentation

  1. 1. My Own Eco Energy Pvt. Ltd. Company Presentation November 2015
  2. 2. 2 About My Eco Energy • End to End branded bio-fuel company • Indizel is a revolutionary biofuel which for the first time meets a Euro and an Indian diesel standard • Efficient, price effective and cleaner compared to Petroleum Diesel • Only company in India to have the permission to set up bio-fuel in retail fuel stations • Innovation driven business model • Production and supply capacity of 12.04 MMT (1,450 crore litres) • Fully automated and state of the art supply chain and distribution network. • High amount of quality control and automation in place to avoid malpractice and pilferages.
  3. 3. Petroleum Industry 18% 11% 39% 7% 7% Diesel Consumption Cars and UV's Pvt Cars and uvs com HCV/LCV and buses 3 Wheelers Tractor Country-wise oil Consumption • United States – 836.1 MMT 19.85% of total market share. • China – 520.3 MMT 12.35% of total market share. • Japan – 196.8 MMT 4.67% of total market share. • India – 180.7 MMT 4.29% of total market share. Industry Scenario Source: www. and mopng. • Diesel Consumption in FY 15 -Rs 5.2 Lakh Cr • Retail Sales – 90% of Total Sales • 53,419 retail outlets in India • Existing Players IOCL, BPCL, HPCL, Reliance, Essar and Shell. 3
  4. 4. Indizel - Benefits Air Quality & Environment 90% reduction in particulate matter 40 – 80% reduction in greenhouse gases Reduces NOx upto 14% BS 6/ Euro 6 Compliant Complies with IS 1460 BS VI Diesel Standards Can be used by any diesel vehicle Can be blended in any proportions with Diesel More Economical 4 Rs. 2- 2.5 cheaper than HSD at all times Loyalty benefits of Rs. 1 – 1.5 Reduces transportation cost upto 18%
  5. 5. Indizel - Benefits Higher Engine Performance CFPP Indizel -41 0C CFPP Petroleum Diesel -6 0C Ensures cold weather operability No Weather Limitations Renewable Fuel 50% Higher Cetane than regular diesel Increased power and torque – Higher mileage Higher Lubrication – Increases engine life 5 Manufactured from renewable biomass Palm Oil, Rapeseed, Castor, Peanut Can be sourced from various locations
  6. 6. 6 Comparison chart for EURO IV/BHARAT STAGE IV EMISSION NORMS COMPLIANT — SPECIFICATION FOR AUTOMOTIVE DIESEL FUEL vs Indizel Test PARAMETER STD.METHOD of testing SPECIFICATION Regular Diesel test Results * Indizel test results Acidity ,Total, mg KOH/ gm IS 1448, P: 2 To Report 0.05 0.001 Ash, percent by mass, Max IS1448, P:4/ISO 6245 0.01 <0.01 <0.001 Cetane Number, Min Higher better IS 1448, P: 9 / ISO 5165 51 53 75.6 Cold Filter Plugging Point (CFPP) °C, lower better IS 1448, P: 10/ D5949 or D5950 or D5985 3°C, for winter 15°C for Summer -6 -41 Copper strip corrosion for 3 hours @100◦C IS 1448,P: 15/IS 2160 Not worse than 1 No.1 1a Density @ 15 deg. C kg/m3 IS 1448, P: 16 OR P:32/ D 4052 / ISO 3675 OR ISO 12185 820-845 825 779.4 Flash Point (Abel) deg. C, Min higher safer IS 1448, P: 20 35 40 99 Lubricity corrected wear scar diameter(wsd 1.4) at 60°C, microns Max lower better ISO 12156-1 460 420 295 Oxidation Stability, g/m3 higher better ASTM D 2274 25 Max. 9.4 ∞ Total Sulphur, mg/Kg, Max lower better D 4294/P:34 /ISO 50 40 <1.0 Water content, mg/ kg , Max lower better ISO 12937 200 150 80 Distillation, % v/v, recovered: at 360°C IS 1448, P: 18 /ISO 3405 95 96 295 Kinematic Viscosity, cSt @ 40 deg. C IS 1448, P: 25 /ISO 3104 2.0 to 4.5 3 2.843 Polycyclic aromatics hydrocarbons (PAH) PERCENT BY mass MAX IP 391 or EN 12916 11 1.0 <0.1 Indizel – Specification Comparison
  7. 7. Supply Chain 7 • Vendor Managed Inventory • Highly Automated, Strong and Robust • Real time and Centrally monitored quality, quantity and inventory management • Advanced Quality Management Systems • Efficient and cost effective supply chain management • Dynamic Pricing capability which can be centrally controlled.
  8. 8. 8 Fuel Outlet Retail models offered • Fuel Station • Fuel Kiosk (A compact fuel station) We offer a unique retail model which gives the highest Return on Investment as compared to the fuel industry and a vast majority of other industries. Highly Modular Limited Permission Requirements Minimal Initial Investment Low Entry Barrier High RoI Fully Automated Innovative Advance Technology
  9. 9. Fuel Outlet (contd..) 9
  10. 10. Fuel Outlet - Advantages 10
  11. 11. Fuel Outlet – Advantages (Contd..) 11
  12. 12. 12 Loyalty/ Payment Program • MEE plans to introduce an integrated loyalty program which will double up as a Payment method for the consumer as well. • Benefits • Fuel Cost Savings • Security and Controls • Easy Monitoring • Flexible Billing Options • Convenience – Ease of Payment • Special offers
  13. 13. 13 CIS provides the possibility of control to the owner of vehicle with regard to fuel consumption. With the RF-cards used, the individual fuel oil consumption is kept under control. It can also make online credit cart authorization proceeding on pump with the customer cards. Customer Identification
  14. 14. 14 Customer Identification (contd..) NFC Dongle Loyalty Card One Time Password QR CodeBar Code
  15. 15. 15 Vehicle Identification VIS provides full control possibility to the owner of fleet with regard to fuel consumption. With the vehicle recognition units attached to the vehicles, the information on identity, kilometres and fuel consumption can be kept under control.
  16. 16. 16 Indizel Fuel Station - Lonikand
  17. 17. 17 Indizel Fuel Station - Lonikand
  18. 18. 18 Indizel Fuel Station - Khalapur
  19. 19. 19 Indizel Fuel Station - Khalapur
  20. 20. 20 Marketing Plan We will have an extensive 360 degrees marketing support including television, print, radio and outdoor media. First phase investment – Rs 60 Cr. We will hold aggressive marketing/ ad campaigns to ensure high visibility of Indizel.
  21. 21. Markets  Maharashtra  Uttar Pradesh  Rajasthan  Chhattisgarh  Gujarat  West Bengal  Andhra Pradesh  Karnataka  Telangana  Delhi  Madhya Pradesh  Uttarakhand Selection Criteria - Franchisee The location of the franchisee outlet will be with in 0.5 km from an existing retail outlet which is currently selling more than 15,000 litres of diesel a day. 21
  22. 22. Disclaimer • This presentation includes confidential and proprietary information in regard to My Own Eco Energy Pvt. Ltd. (“My Eco Energy” or “MEE” or “The Company"). It is provided for informational purposes only and for the exclusive and confidential use of the recipient. The use and dissemination of the information contained herein by the recipient, its employees, agents and advisors is strictly limited. The use of this presentation is prohibited except for informational purposes, and it may not be reproduced in whole or in part, or divulged without the prior written consent of the Company. By viewing this presentation, you agree to these terms and conditions. • While every effort has been made to ensure the contents of this presentation are accurate, the information contained does not purport to be exhaustive and has not been independently verified. No representation, expressed or implied, is or can be made as to the accuracy or completeness of the contents of this presentation. • The company and each of its respective affiliates, including the respective controlling persons, directors, subsidiaries, agents, advisers, officers, employees, and representatives (collectively referred to as “Relevant Persons”) explicitly disclaim any responsibility or liability whatsoever in connection with the compilation of this presentation and the information contained therein. • The presentation contains statements, estimates and projections prepared by the Company based on various assumptions and these assumptions may not necessarily be accurate. No representations are made by any of the Relevant Persons as to the accuracy or rationality of such statements, estimates or projections, nor have any of the Relevant Persons independently verified such information. • Should the presentation (through any act or omission of the recipient) reach any other persons without the written consent of the Company, the recipient is liable to indemnify each of the Relevant Persons against any losses, claims, damages or other liabilities (including all costs), which they may suffer as a result. • Interested parties should inform themselves in regard to, and observe any legal requirements that may apply to their considering to or making an investment in the Company. They shall also be solely responsible for complying with such requirements. This presentation does not constitute, and may not be used for or in connection with an offer, or solicitation in any jurisdiction, in which such an offer or solicitation is not authorized, or to any person to whom it is unlawful to make such an offer or solicitation. • The contents of the presentation are strictly private and confidential. The document is made available on the basis of the confidentiality terms referred to above and accordingly, except with the prior written consent of the Company, the information contained in the presentation must be held in complete confidence. 22