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Communicating Science via the Web - Tools and Tips for Grad Students


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Communicating Science via the Web - Tools and Tips for Grad Students

  1. 1. Communicating Science via the WebTools and Opportunities for Graduate Students Naomi Hirsch Environmental Health Sciences Center Superfund Research Center
  2. 2. Skills for Success Do Good Science / Write Learn to Use Clearly for Social Media Share Science Diverse Effectively With Passion Audiences Be professional Share, engage, network, listen authentic Be1November 16, 2012
  3. 3. University of Chicago, National Opinion Research Center, General Social Survey (2008)Source:
  4. 4. How Much Do People Trust What Scientists Say?In Science We Trust: Poll Results on How You Feel about Science (Scientific American 9/22/10)
  5. 5. Most people learn about scientific issues on-line Trust scientists Most scientists are not Only 28% percent of on-line educating and Americans can pass a informing the public and basic science literacy policymakers test Science literacy is only a “Trust is not about small factor in how people information; it’s about form their opinions. dialogue and transparency” The interplay between Borchelt, Friedmann, & Holland values, religious Managing the Trust Portfolio: Science affiliation, and thePublic Relations and Social Responsibility opinions of others whom they trust is much more influential.
  6. 6. Communication is notsomething extra you add on to science; it is the essence of science"Every scientist reading this has a deep passion for science. I implore you: let your passion out. Share it with us.Warmly, with stories, imagination, even with humor. But most of all, in your own voice.” - Alan Alda
  7. 7. Communicating Science Graphic Credit: Communicating the science of climate change Richard C. J. Somerville and Susan Joy Hassol6 Physics Today, October 2011, page 48 16, 2012
  8. 8. Create a Strong Social Network Professors & Investigators OSU Individuals at communit professiona y l meetings You Individuals Interest working in groups your field of interest Friends and family
  9. 9. Expand Network Using Social Media People talking about your research and Be where the related research people arePotential partners for Professors & People who have Investigatorsresearch and projects interest in your Individuals research OSU at community professional meetings You Listen and learn Individuals Interest working in groups your field of interestJournalists and science Friends People who need to writers who want to and know about your Familywrite and share about research your research Friends and followers of friends and family
  10. 10. What are some pitfalls?9November 16, 2012
  11. 11. On-line Tools to Communicate Your Science1. Create a Professional Website/Blog ( • Post your CV and publications • Share updates, photos and videos from your research • Tell the world why your research is important2. Social Media Accounts • Facebook • Twitter • Pinterest • LinkedIn, Google Scholar10November 16, 2012
  12. 12. Why Twitter Works Being accessible,The People: fostering trust,Journalists, scientists, bloggers, students, educ andators, industry, nonprofits, national, state and having platformslocal govt, community for engagement,leaders, mothers, doctors, nurses,… dialogue and sharing• What people share• 140 character limit• Efficiency of posting, replying, re-tweeting, supporting, dialogue• #Hashtags (#phd, use specific science topic)• Analytics
  13. 13. #HealthyAir Tweetfest April 30 - May 4, 2012In support of World Asthma Day and EPAs Air Awareness Week Summary report
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  16. 16. Elevator Speech Videos 1. Articulate the importance and impact of your research 3. 2. personal Share career values/pass goals ion 2-minute Elevator Speech15November 16, 2012 View Examples
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