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NHS NWRD forum on social media april 21st

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NHS NWRD forum on social media april 21st

  1. 1. Blurring the boundaries: New Social Media, New Social Science? Kandy Woodfield, NatCen Social Research #NSMNSS
  2. 2. Blurring the boundaries? Innovation Collaboration Inspiration Fresh thinking  Network of methodological innovation  Funded by ESRC (via NCRM) initially  Now in its third year, self- funded, peer led, network leads @  Affiliate organisations from academia, government and voluntary sector
  3. 3. Aims of the network Innovation Collaboration Inspiration Fresh thinking  On & off line community of practice  Forge links between academics, practitioners, platforms & across disciplines  Catalyse debate  Address challenges social media present for social science research  Share approaches, tools & experiences of using social media Identify good practice  Co-created content & guidance to be shared with the wider community
  4. 4. How it works? Innovation Collaboration Inspiration Fresh thinking Range of platforms  Twitter: @NSMNSS, #NSMNSS  Blog: http://nsmnss.blogspot.co.uk/  You Tube: www.youtube.com/user/NSMNSS Conferences Knowledge exchange events Methodological projects Publishing
  5. 5. 76% employed 34% students 75% HE sector 25% other 65% in UK 35% worldwide 58% female 42% male 800+ NSMNSS members 20 disciplinary fields
  6. 6. Over 17, 178 minutes of video watched 3 0nline seminars 2 conferences 7 knowledge exchange seminars 15 themed twitter chats 140 blog posts So far… 3,945 video views on You Tube 140,143 blog page views
  7. 7. Available from Amazon Kindle  Innovative digital publication  Crowd-sourced  Book of fifty-three blogs  New and existing bloggers  Exploring the challenges and opportunities of social media research  Looks at ethics, tools, methods, the researcher role, skills etc…
  8. 8. What have I learnt about building a network?  Reciprocity is key  Don’t be an island  Stop lurking start engaging  Don’t be afraid to ask  Engage don’t broadcast  Avoid the echo chamber – think outside of your ‘professional box’
  9. 9. What have we learnt about social media for research?  Social media being used in most soc sci disciplines  Research innovation & ground breaking use of technologies  Great examples of multi-disciplinary research using social media  Silos & divides do still exist and are counter- productive to moving social media methodology(ies) forward  No single methodology for social media research – many approaches, many tools, different epistemological stances
  10. 10. What have we learnt? II Persisting uncertainty about whether we are ‘getting it right’  Ethical dilemmas - lack of consistent, relevant guidance – NSMNSS reports on this  What are the political, ethical, legal issues?  Do we unde rstand the dig italwo rld we lle no ug h to m ake the se cho ice s?  Lack of research with users of social media platforms or engagement with platform providers
  11. 11. What have we learnt? III ‘Getting it right’ is also about methodological quality:  What is a robust sample from Twitter or Facebook?  Need to develop methodological courage and confidence to defend the method Scepticism and cynicism persist  Digital literacy & methodological skills gaps  Lack of experience and understanding in institutions, ethics boards and funders
  12. 12. Thank you If you want further information or would like to contact the network: nsmnss@natcen.ac.uk http://nsmnss.blogspot.co.uk/ kandy.woodfield@natcen.ac.uk @nsmnss on Twitter Useful reading: Woodfield. K Ed. (2014) So cialMe dia in So cialRe se arch – blo g s o n blurring the bo undarie s (London: NatCen) E-book Fry. A et al (2013) Re se arch using so cialm e dia: use r vie ws (London: NatCen) Salmons, Janet (2013) Ne w so cialm e dia, ne w so cialscie nce & ne w e thical issue s (London: Sage/Natcen) PDF: https://drive.google.com/file/d/0B1- gmLw9jo6fLTQ5X0oyeE1aRjQ/edit

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