Pearson TalentLens develops and delivers leading, scientifically-valid assessments for employee selection, development, retention and succession planning.

1. Pearson TalentLens India
Hire.Me Launch Campaign

2. Teaser E-mailers

3. Hire.Me
Teaser
E-mailer 1
1st week of May

4. Hire.Me
Teaser
E-mailer 2
4th week of May and 1st
week of June

5. TalentLens Thought Paper on Mobile
Recruitment
Highlights:
• Driven by agency
“Thought Starters”
• Focus Interviews
with Talent
Acquisition Leaders
• Candidate
perspectives
• Industry trends
• Talks about Versant
App
• Details Hire.ME

6. Thought Paper Pre-release Campaign
Landing Page
www.talentlens.in/mobilerecruitment/
Soon to be released
book your copy now!
Remained a
download page
for the Thought
Paper, once it was
available

7. TalentLens India Website Pop-up for Thought Paper
www.talentlens.in

8. Thought Paper Social Media Paid LinkedIn
Campaign – Sponsored Update

9. Website home page Hire.Me slider
www.talentlens.in

10. HireMe Webpage
www.talentlens.in/hireme/

11. Hire.Me 2-fold Sell Sheet

12. Hire.Me Organic Social Media
promotions on Company Accounts

13. Hire.Me at People Matters Talent
Acquisition Conference,
Mumbai, 9th June, 2016

14. We were a diamond sponsor of
the event that saw about 600
delegates attending

15. People Matters Talent Acquisition League
Example: Email signature banner of all employees interacting with Country’s HR
Multiple points of branding for Pearson TalentLens
• Magazine ad
• Emailers
• Website home page banners
• Social media banners
• Awards trophy
• Email signature

16. Standees for the Talent Acquisition
Conference

17. Tweet chat for conference promotions

18. Social Media Amplification of our
Participation in the Event

19. Social Media Amplification of our
Participation in the Event

20. Our Display Booth at the Conference

21. Delegate Kit Inserts
Mobile-shaped cards
with instructions to
download the app and
log in details, clipped to
Hire.Me sell sheets that
were placed in each
delegate kit

22. Giveaways at the booth and master
class
Branded boxes with Hire.Me
branding and On-the-go
adapters to play on the theme
of how mobile recruitment
enables one to recruit
anytime, anywhere.

23. Our Masterclass on Mobile Recruitment:
Promotion by People Matters
Social Media
Emailer to their database

24. Glimpses from the Masterclass by
Rajeev Menon, Advisor, Pearson
TalentLens

25. Tweets During the Masterclass

26. Tweets During the Masterclass

27. Discussions with Delegates at Our
Booth
Mobile Phone entrance
Hire.Me looped video being played at
the stall (and conference area screens)

28. Press Release

29. Press Release page on website
Link: http://talentlens.in/2016/06/08/pearson-talentlens-partners-with-assessment-innovation-to-create-hire-me-mobile-recruitment-solution/

30. Press Release
High-lighted on website home page

31. Press Release on Social Media
Shared with 3
leading HR
magazines:
• People
Matters
• Human
Capital
• People and
Management

32. Up next…
• Post event emailers to all with Thought Paper
• Hire.Me e-mailers to our database
• Organic and Paid LinkedIn campaigns for Mobile
Recruitment Thought Paper
• Continue creating buzz on Social Media
• Thought leadership marketing with content in
form of articles – 7-10 pieces, from “Thought
Starters”
In general, lead nurturing for leads acquired in
the pre, launch and post launch stages, acquiring
new leads from new campaigns

33. Thank You!