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17. Forums
Community discussion on certain Topics
Directory & Review
Complete listings of certain Topic
Blogs
Content Provider on a certain Topic
18. Over 500,000 PageViews per month
We are not Generalist but Specialist
Each Microsites targeting special interest,
age, gender, purpose etc.
19.
20. “Mixed Rice” Type of Websites “Chicken Rice” Type of Websites
Forum that talk about everything and
anything like Beauty, Wedding,
Renovation, Money etc.
Forum that only focus on one topic
Classified that sell anything and
everything under the Sun
Classified that sell only one type of
thing
Directory that feature and list all sort
of business, shops and outlets
Directory that feature only one type
of business nature
21. Hello my name is
John
I am a Wedding
Photographer and I
am looking to
advertise my
Wedding
photography
to Singaporean
22. WeddingForum.SG Cosyforum Other WeddingForum
Traffic 100,000 500,000 100,000
Visitors’ Age 25 – 35 13 – 40 25 – 35
Other Affiliated
Wedding Sites
22 0 0
Visitors’ Purpose
All visitors are seeking
for Wedding Information
in Singapore
Visitors are Seeking
for any women
related topic. There is
small section where
women discussed on
Wedding
All visitors are seeking
for Wedding
Information in
Singapore
Why John finally choose WeddingForum.sg over CosyForum & Other Wedding Forum
Even though CosyForum has much higher traffic compared to Wedding Forum.sg but
Visitors are too general and are not John’ targeted audience
WeddingForum.sg also has a wider specialised wedding network compared to other
wedding forums.
23. Hello my name is
Bob I owned a
Renovation Company
when I like to
advertise my
renovation services
24. WeddingForum.SG RenoForum.SG PropertyChitChat.SG
Other
Renovation
Forum
Audiences
Mostly young and
newly wed couples
that have planned to
buy a new place that
may required
renovation services
All visitors are
seeking for
Renovation
Information in
Singapore
Mostly Homeseekers
that may require
renovation services
for their new home
All visitors are
seeking for
Wedding
Information in
Singapore
Part of HippoNetwork
HippoNetwork provide not one but several advertising options for Bob to advertise
his renovation company