CEO Arnette Heintze Delivers Keynote Presentation on “Security in Today’s Global Threat Environment” to the members of the Auto Shows of North America (ASNA) Banff, Canada

1. ASNA SUMMER MEETING
July 13, 2016
Security in Today’s Global
Threat Environment
PROTECTING NORTH AMERICA’S AUTO SHOWS

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It’s about confidence
THE CONCEPT
that your efforts to create a successful
auto show experience include the most
strategic and prudent safety and security
measures to protect thousands of
attendees and show participants.

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that your approach to prevention is on
pace with best practices in event security
“… as venues get larger, exhibits grow
higher and manufacturers boggle the mind
by launching 100 or so new vehicles while
a global audience looks on.”
www.asna-atae.com
It’s about assurance
THE MODEL

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Worth protecting
NORTH AMERICAN AUTO SHOWS
65+ events per year
10+ million attendees
= 17 million SAAR

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Creating a safe and secure show
experience is a top priority
The world is on heightened alert as global
terrorist attacks continue to rise.
THE NEW REALITY

6. People at risk
• The car-buying public
• Loyal attendees who make the
auto show an annual event
• Families with young children
seeking infotainment
• Exhibit staff, dealers and
manufacturer representatives
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NORTH AMERICAN AUTO SHOWS

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Business at risk
• Financial and promotional support of
participating dealers, manufacturers
and host communities
• "Unassailable evidence" of the link
between auto shows and actual vehicle
sales in various markets
NORTH AMERICAN AUTO SHOWS
– www.asna-atae.com

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Threats
• International and domestic terror
• Active shooters and targeted violence
• IEDs, VBIEDs, suspicious packages and bomb threats
• Individuals of concern (radicalization, mental illness,
disgruntled employees and gangs)
• Hazards (chemicals, flammables, radiological and biological)
• Natural disasters (wind, water and fire)
CRITICAL SECURITY ISSUES

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Vulnerabilities
• Unknown workforce
• Cyber security
• Venue architecture
• Transportation infrastructure
• Public utilities
CRITICAL SECURITY ISSUES

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Prevention first
Your single most important
priority should be prevention.
Protective countermeasures –
including appropriate steps
to “make security visible” –
can deter or mitigate damages.
ADDRESSING THE RISKS

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The benefits of a
prevention-oriented strategy
• Saves lives
• Balances ends, ways, means and risk
• Deters potential attackers when they
encounter a more secure site
• Improves attendee experience and well-being
by creating an atmosphere of safety and security
• Protects attendance rates, revenues and reputation
ADDRESSING THE RISKS

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Start by identifying your
greatest risks, threats and
vulnerabilities. Then drive
all priorities, planning and
investment from this risk-
based perspective.
Take a risk-based approach
ADDRESSING THE RISKS

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• Take a prevention-oriented,
risk-based approach
• Integrate strategy, structure, people,
process and technology
• Address planning and execution across
prevention, response and recovery
• Leverage the three-perimeter model
with escalating levels of security
• Maintain control over personnel,
equipment and vehicles requiring
access
FOUR CRITICAL DRIVERS OF SECURITY EXCELLENCE
Ensure your event security plan is
layered, integrated and balanced

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• Your team
• Convention center personnel
• Security staff
• Local fire and police departments
• State, regional and federal agencies
• Vendors and major sponsors
• Unions and worker associations
• Attendees – “See something,
say something”
• Nearby or associated businesses
and venues (MOAs, MOUs)
Champion collaboration across
agencies and stakeholders
FOUR CRITICAL DRIVERS OF SECURITY EXCELLENCE

15. Focus intensively on people
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FOUR CRITICAL DRIVERS OF SECURITY EXCELLENCE
• Recruitment and selection
• Background screening
• Education and training
• Non-disclosure and
confidentiality agreements
• Internal reporting of suspicious
activity and follow-up response
• Monitoring of public websites
and social network content
• Emergency preparedness –
train and test

16. • Video surveillance (video analytics)
• Detection screening for chemical,
biological, radiological, nuclear and
high-yield explosives (CBRNE)
• High-tech security scanners
(low millimeter wave detection,
magnetometers, X-ray inspection)
• Countermeasures for cyber threats
and hazards
• Tickets and credentials
• Information security
• Integrated data and communications
• Redundancy and backup systems
Get tech savvy – and make it
work to your advantage
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FOUR CRITICAL DRIVERS OF SECURITY EXCELLENCE

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What you do today to make your
shows safer and more secure will
protect the future of the auto
industry’s most strategic
and vital marketing events.
THINK AHEAD

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Arnette Heintze, Chief Executive Officer
arnette.heintze@hillardheintze.com
QUESTIONS AND DISCUSSION