1. The Only Way Is Essex Marketing

2. Merchandise The Only Way Is Essex is clearly
targeted at an audience of
teenagers and young adults
when you see the merchandise
which includes
fragrances, clothing, a make up
range, a calender, a workout
video and a book.
The merchandise does
associate with TOWIE because
in the tv show it demonstrates
the a glamourous and
expensive lifestyle. Also the
majority of the cast are good
looking so the merchandise is
mostly to do with beauty.

3. Publicity
Some examples of publicity for The Only Way Is Essex are:
Amy Childs leaves TOWIE to be in the first channel five series of celebrity big brother
Mark Wright leaves TOWIE to be in ‘I'm a celebrity get me out of here!’
Lauren Goodger aborts Mark Wrights baby
Lauren Pope and Kirk Norcross get matching nose jobs
Lucy Mecklenburgh sleeps with mark Wright in Marbella while he is still with Lauren Goodger then denies it
Sam and Billie Faiers beaten up and robbed on a night out
All of these publicised events don’t necessarily have a positive outcome but in modern day most audiences aren't looking for a happy ending they
just want gossip, comedy and drama which The Only Way is Essex provides

4. Advertising
The Only Way Is Essex Has Many Forms Of Advertising, Such As :
Tv Adverts: http://www.youtube.com/watch?v=rrIxGRSHu00
Webpage: http://www.itv.com/channels/itv2/itv2shows/theonlywayisessex/
Posters And Flyers:
Magazine And Newspapers:
With all of these forms of
publicity its extremely difficult
to not know what the only way
is essex is…