Notes on Seth Godin's book, "Tribes"


Published on

Notes Summarizing Seth Godin's book, "Tribes".
* Leader Characteristics
* Tribe Characteristics
* Sheepwalking
* About Timing & Fear
* Favorite Quotes

Published in: Business, Education

Notes on Seth Godin's book, "Tribes"

  1. 1. Notes on Seth Godin’s “Tribes” “ A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” by Helen Hoefele 01-12-2009
  2. 2. Leader Characteristics <ul><li>Has A Call-To-Action That’s Irresistible </li></ul><ul><li>Has a Cause Worth Fighting For </li></ul><ul><li>Is Passionate! </li></ul><ul><li>Believes he/she Can Get Where he/she Says he/she’s Going </li></ul><ul><li>Doesn’t Water Down his/her Message or Try to Please Everyone </li></ul><ul><li>Motivates/Inspires; Drives Commitment </li></ul><ul><li>Enables Followers to Become Connected </li></ul><ul><li>Knows It’s Not about the Tactics, Tools or Technology </li></ul><ul><li>Is Persistent Against Resistance </li></ul><ul><li>Is Brave, Challenges Status Quo, Speaks Up </li></ul><ul><li>Finds a Common Interest and Steps Out of the Way </li></ul><ul><li>Works Hard and Is Generous </li></ul><ul><li>Intent Matters, It’s Not About Getting Money or Status, but About a Mission </li></ul><ul><li>Shines the Light on the Tribe </li></ul><ul><li>Finds Other Leaders, Amplifies Their Work & Helps Them Find Followers p134 </li></ul>
  3. 3. Tribe Characteristics <ul><li>A Group of Like-Minded People </li></ul><ul><li>Have Active Members That Do More Than Just Show Up </li></ul><ul><li>Membership is Voluntary </li></ul><ul><li>Aren’t Created By Converting People </li></ul><ul><li>Aren’t Closed Off or Isolated </li></ul><ul><li>Aren’t Blind Sheep, but are Evangelists </li></ul><ul><li>Tribes Don’t Do What The Leaders Wants, They Do What They Want </li></ul><ul><li>People Belong to Not Just One But Many Tribes </li></ul><ul><li>There are Tribes Out There Waiting to be Coalesced & Led </li></ul><ul><li>Every Tribe Is Different. </li></ul><ul><li>Every Leader is Different. </li></ul>
  4. 4. Why Build a Tribe? <ul><li>Organizations Don’t Have to Be Factories </li></ul><ul><li>Inspired Employees Will Be Happier & More Productive </li></ul><ul><li>Leading & Changing Status Quo is Profitable, Fun </li></ul><ul><li>Look For Passionate Individuals Not Engaged by Other Tribes Yet </li></ul>What Doesn’t Make a Tribe: <ul><li>Factory Mentality (People Content with a Safe Job Only Because That’s Better Than Foraging For Food) </li></ul><ul><li>Crowds Which Have No Momentum or No Leader </li></ul><ul><li>Stuck Tribes That Insist on Playing Today’s Games By Yesterday’s Rules </li></ul><ul><li>Managers/Employees That Wait To Be Told What To Do (Willingly or Not) </li></ul>
  5. 5. About Sheepwalking <ul><li>What Is It? </li></ul><ul><li>Obedient & Fearful Employees </li></ul><ul><li>Were Raised to be That Way </li></ul><ul><li>It’s the Easiest & Quickest Way to Teach Them </li></ul><ul><li>Can Be Well-Educated, but Compliant </li></ul><ul><li>Might Have a “Who Cares?” Attitude </li></ul><ul><li>What Can You Do About It? </li></ul><ul><li>You Can Always Stop Being a Sheepwalker </li></ul><ul><li>It’s Painful to be Unhappy and Mediocre </li></ul><ul><li>Teachers/Employers Should Embrace Non-Sheep Behavior </li></ul>
  6. 6. About Timing <ul><li>Don’t Wait for the Alternative To Be Better Than the Status Quo to Get Started </li></ul><ul><li>There Is No Right Time To Lead. Don’t Do Nothing. </li></ul><ul><li>Know When to “Take The Follow” </li></ul><ul><li>Best Time To Change Business Model Is When It Still Has Momentum </li></ul>About Fear <ul><li>Create Something Criticism-Worthy </li></ul><ul><li>“ Faith Leads to Hope, and It Overcomes Fear.” p79 </li></ul><ul><li>It’s About Breaking the Old Rules of an Industry Too Afraid to Change. </li></ul><ul><li>The Secret to Success: Realize Being Wrong Isn’t Fatal </li></ul>
  7. 7. Favorite Quotes <ul><li>“ Leadership is a Choice. It’s the Choice To Not Do Nothing.” p59 </li></ul><ul><li>“ Tribes That Work Better When They’re Bigger Get Bigger.” p67 </li></ul><ul><li>“ Every Balloon Maker Not Only Fears The Unicorn But Desperately Needs One.” p76 </li></ul><ul><li>“ This Isn’t About Having A Great Idea…Great Ideas Are Out There…This Is About Taking Initiative And Making Things Happen.” p96 </li></ul><ul><li>“ Being Charismatic Doesn’t Make You A Leader. Being A Leader Makes You Charismatic….It’s a Choice, Not a Gift.” p127 </li></ul><ul><li>“ Like The Restaurant With a Line Out The Door – It Didn’t Open That Way.” p132 </li></ul><ul><li>“ Part of Leadership…is The Ability To Stick With The Dream For a Long Time….Long Enough That the Critics Realize That You’re Going to Get There One Way or Another…So They Follow.” p132 </li></ul>
  8. 8. It’s Not An Opportunity, It’s An Obligation. Don’t Settle. <ul><li>“ To have all these advantages [relative to other countries],… all these opportunities and then settle for mediocre and then defend the status quo and then worry about corporate politics – what a waste of time. I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.” p135 </li></ul>“ The Market For Something To Believe In Is Infinite.”