The way from Experience to Challenge Economy. Lier.h@nhtv.nl

1. Van Experience naar Challenge Economy Herman Lier Lier.h@nhtv.nl Room N 2414

4. Challenges positive

5. People pay for a challenge

6. Some more examples…

7. A jobless recovery? Jan 26 2004 Challenge Westerse economie Dec 6, 2004 March 21 2005

8. Global Challenge

9. Nuna II wint World Solar Challenge De Nederlandse ruimte-zonneraceauto Nuna II is als eerste gefinisht in de World Solar Challenge, een monsterrace van 3010 km dwars door Australia voor auto’s die uitsluitend op zonne-energie rijden.

11. triathlon

14. Geen Challenge in de Miljoenennota 2009.

15. The Experience Economy The basic premise of The Experience Economy is that up to now, we have focused most of our efforts on pricing commodities, goods and or services. We are emerging into a new era of thought where we are finding that what our customers really want is an experience that keeps them coming back for more. Let’s take a look at some EXPERIENCES… Joe Pine Jim Gilmore

18. The Progression of Economic Value Make Services Goods Commodities Extract Customization Stage Experiences Customization Deliver Commoditization Commoditization Challenges Commoditization Customization Commoditization

19. Now let’s talk about coffee… Commodity - Grower 2 cents per cup Goods - Manufacturer 5-25 cents per cup Service – Corner Diner 50 cents -$1 per cup Experience– Premium Coffee Shop $1 - $4 per cup Ultimate – Café Florian Venice, Italy $5 - $10 per cup Challenge – Coffee picking $50 - $100 per cup

22. Sell….. Experiences!! Your clients will keep coming back! Experience It!

23. People pay for experiences… Hoteliers…….stop selling rooms… Caterers….stop selling food…. Planners….stop selling meetings… Touroperators….stop selling packages… sizzle

29. Less is more? Ask yourselves rather you take a free-range egg or battery egg ? Why ?

31. Value in the Challenge Economy Challenge? It’s not in the word! skitrip Challenge skitrip

34. Van Experience naar Challenge Economy All rights reserved - No part of this content may be reproduced, in any form or by any means, without permission in writing from Herman Lier  The Challenge Economy = Zintuiglijk waarnemen  Emotie  Beleven  Ervaren  Zin geven  … ...  Uitdagingen zoeken!