Companies support-lgbt-community

companies-support-lgbt-
community
Terbongkar rahasia

Google
• We believe in removing barriers so Googlers can
focus on the things and people they love, and in
providing benefits that serve the unique needs of
our Googlers. Some of our most talked-about
benefits include our caregiver leave program and
our LGBT policies. Find out more about how we
tailor our benefits to support the diverse needs of
our Googlers.
https://www.google.com/diversity/at-
google.html

Instagram
• Earlier this year, Instagram launched its first
LGBTQ channel, which lived right at the top of
the app’s Explore page. The channel was
created in collaboration with Raymond Braun,
and was named #VisibleMe, after his photo
and video series of the same name
http://www.teenvogue.com/gallery/10-
companies-support-lgbt-community#2

Apple.inc
• There are more reasons to love Apple than
just its addictive technology: The company’s
openly gay CEO, Tim Cook, is an outspoken
advocate for the LGBTQ community. Just last
year, he shared his disappointment with
Indiana’s new, anti-LGBTQ law and Arkansas’s
similar bill.

Starbucks
• Starbucks has not only made it very clear that it supports
LGBTQ equality, but the company has also made it clear that
its support of the LGBTQ community is more important than
profits. During a 2013 company meeting, CEO Howard
Schultz fielded a question from a shareholder who was
concerned about lost business due to Starbucks’ support of
gay marriage. Schultz’s response? Feel free to sell your
shares. “Not every decision is an economic decision,” Schultz
said. “The lens in which we are making that decision is
through the lens of our people. We employ over 200,000
people in this company, and we want to embrace diversity. Of
all kinds.” http://www.teenvogue.com/gallery/10-companies-
support-lgbt-community#2

HBO
• http://www.washingtonblade.com/2016/12/0
8/hbo-unveils-two-compelling-lgbt-
documentaries/
• Covering the LGBT community since 1969

Coca cola
• In June 2015 an ad from the beverage giant
depicted what appeared to be a queer family
with the phrase "'We choose happiness over
tradition.' - the Van Bergen family.““The Coca-
Cola Company values and celebrates diversity," a
representative from The Coca-Cola Company told
The Huffington Post.
http://www.huffingtonpost.com/entry/21-
companies-that-have-supported-lgbt-
rights_us_5654bdece4b0879a5b0cbf7b?slidesho
w=true#gallery/55a671abe4b0c5f0322be77a/1

Amazon.com, Inc.
• Internet giant Amazon is the lesbian, gay, bisexual
and transgender (LGBT) community’s best-
perceived brand for 2015, a new survey has
revealed.
• The Seattle-based company rose six spots to
knock Costco out of the top spot on YouGov’s
annual BrandIndex poll.

Levi's
• In 2011, Levi's found itself at odds with the Boy
Scout's 'Three Gs' principle that had guided the
Scouts' membership model for more than 80
years -- that everyone is welcome, provided they
are not gay, godless, or a girl. The San Francisco-
based denim company pulled its Boy Scout
funding, due to the group's exclusionary practice
at the time.

Oreo
• In June 2012, Oreo posted a photo of a rainbow
sextuple-stacked cookie to its Facebook page in
honor of Pride month. While the responses were
mostly positive, some commenters were
outraged, even calling for a boycott of the
product. Still, Basil Maglaris, Kraft's associate
director of corporate affairs, said that the positive
comments on the post "far outweighed" the
negative ones.

Nike
• Nike got into the LGBT Pride Month spirit in
2013 a very big way -- with the expansion of
its all-new, gay-friendly shoe and clothing line.
rights_us_5654bdece4b0879a5b0cbf7b?slides
how=true#gallery/55a671abe4b0c5f0322be77
a/1

Adidas
• Three Adidas staples -- the Stan Smith, the
Adilette Slide and the Superstar -- got
a limited edition makeover as part of the
company's "Pride Pack" in 2015.
a/1

Gap
• In March 2015, Gap and Levi's issued a joint
statement denouncing an Indiana law which
could protect business owners who refuse
service to LGBT customers, and a similar bill
approved by the Arkansas Senate.
a/1

Hallmark
• Hallmark first introduced gay marriage cards
back in 2008 and, since then, has expanded its
LGBTQIA collection to include cards
celebrating new babies, Valentine’s Day,
Father’s Day, Mother’s Day, and more. The
greeting card company has also featured
LGBTQ couples in its commercials and shared
LGBTQ-specific content on its website.

Ben & Jerry’s
• The ice cream company has been a long-standing
supporter of the LGBTQ community and marriage
equality. In fact, in 1989, Ben & Jerry’s was
Vermont’s first major employer to offer health
insurance benefits to same-sex couples. “It didn’t
feel like a revolutionary gesture at the time — no,
we just knew it was the right and fair thing to do,”
the company notes on its website.

Doritos
• Doritos released a special limited edition
rainbow-colored version of its beloved chips in
September 2015 to celebrate the five-year
anniversary of the It Gets Better project.Sadly,
the brand's bold and beautiful move drew anger
and calls for a boycott from some consumers.

Chobani
• In the midst of the 2014 Olympics in Sochi, Russia, Chobani
made it clear that it wasn’t cool with the host country’s anti-
gay laws. “We are against all laws and practices that
discriminate in any way, whether it be where you come from
or who you love — for that reason, we oppose Russia’s anti-
LGBT law,” Chobani CEO Hamdi Ulukaya, told MSNBC, just a
couple days after the company tweeted a rainbow picture of
its yogurt containers with the caption, “Naturally Powering
Everyone.” And last summer, the yogurt company capped off
its “Love This Life Campaign” with a commercial featuring a
lesbian couple. http://www.teenvogue.com/gallery/10-

M.O. Underwear
• Former underwear model, On Mekahel,
launched M.O. Underwear last year with his
partner, with one especially unique twist: All
of the pieces are unisex. “M.O. Underwear
was built on the foundation of equality,”

Project Juice
• Project Juice, an organic cold-pressed juice
company, celebrated last year’s pride month with
limited edition “pride” offers and a special
rainbow juice pack. “It is quite simple; we believe
that all humans are equal and that love will
always win over hate,” Marra St. Clair, co-founder
of Project Juice, tells Teen Vogue. “On top of this,
Project Juice originated in San Francisco, where
the beauty of the LGBTQ community is
everywhere — this city, that we love, is largely
molded by the creativity and genius of this
community.”

Nordstrom
• Nordstrom has a years-long history of
supporting gay rights, and has been listed as
one of the Best Places to Work for LGBT
Equality by the HRC. The retail giant started
offering life partner benefits to its employees
in 1998, and in 2012, the company’s
president, Blake Nordstrom, sent an email to
employees explicitly stating Nordstrom’s
support of same-sex marriage.

Tylenol
• Last year, Tylenol made it clear where it stands
on LGBTQ equality with a new commercial
titled, “How We Family.” The ad depicted
multiple same-sex couples in a montage that
demonstrated the varying looks of modern
families with the tagline, “Family isn’t defined
by who you love, but how.”

American Apparel
• In 2009, American Apparel put its "Legalize Gay"
t-shirt in storefront windows in Washinton, D.C.
When a group of anti-LGBT vandals broke the
store's windows, the company didn't back down,
but rather agreed to send shirts to any group in
D.C. that was fighting for gay rights.

Home Depot
• A May 2012 post on the American Family Association web site
proclaims, "AFA is promoting a boycott of Home Depot until it
agrees to remain neutral in the homosexual culture war. The total
number of people who have signed the Home Depot boycott
pledge is 719,037." The pledge condemned Home Depot for giving
"financial and corporate support to open displays of homosexual
activism," because this helps expose "small children to lascivious
displays of sexual conduct by homosexuals and cross-dressers." In
response to the pledge, which was delivered at Home Depot's
annual shareholder meeting, Chairman Blake responded.
http://www.huffingtonpost.com/entry/21-companies-that-have-
supported-lgbt-
rights_us_5654bdece4b0879a5b0cbf7b?slideshow=true#gallery/55
a671abe4b0c5f0322be77a/1

Target
• Target, which came under fire in 2013 for
reportedly making a donation to an organization
that supported an anti-gay Republican
gubernatorial candidate in Virginia, has made
great strides toward inclusivity in recent years.

J.C. Penney
• J.C. Penney has shown support for the LGBT
community over the years, but that support
hasn't come without controversy.
a/1

Sabra Hummus
• Sabra Hummus made an awesome display of
support for the lesbian, gay, bisexual and
transgender (LGBT) community by including a
real-life gay couple in their advertising
campaign in May 2015.
a/1

Kohl's
• The department store launched a new ad in
November 2015 that featured a same-sex couple.
Part of Kohl's #AllTogetherNow campaign, the ad
shows a diverse family preparing a holiday meal
together in a bustling kitchen. As they sit down to
dinner, a handsome gay couple shares a toast
that, from the looks of it, might be celebrating an
engagement. http://www.huffingtonpost.com/e
ntry/21-companies-that-have-supported-lgbt-

Tiffany & co
• In 2015 Tiffany featured a gay couple for the
first time in an ad.
a/1

http://www.huffingtonpost.co/2015/06/10/yougov
-lgbt-brands-ranking-
_n_7554552.html?slideshow=true#gallery/432294/
0
http://www.huffingtonpost.com/2015/03/05/marri
age-equality-amicus_n_6808260.html
Here Are The 379 Companies Urging The
Supreme Court To Support Same-Sex Marriage

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