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Guerrilla v. Marketing v. Now By CASSONI
It’s 1810 Artist : Jacques-Louis David - 1800
Guerrilla Warfare
Guerrilla War Guerrilla =  small war
1983
Guerrilla Marketing? “A BODY OF UNCONVENTIONAL WAYS OF PERFORMING MARKETING ACTIVITIES ON A LOW BUDGET”
My take ... 		      		 Marketing activity done without permission The art of getting big results from little spend Roots are in graffiti Image : Banksy
Why? Flickr : embleton
Then big brands got involved
And Now?
Guerrilla Marketing has become cliché Image : artistquoteoftheday.wordpress.com/2009/09/30/
Hijacking media
Create your own media
Innovate
Unsuspecting
A fresh approach... to going big
... to going small
... to going odd!
We’re in an era of... Engagement/Entertainment Interaction/participation Creating conversation Marketing... not necessarily advertising ...and above all IDEAS
To sum up Credit - “The brand gap” by Marty Neumeier
The B bit Credit - “The brand gap” by Marty Neumeier
Guerrilla v. Marketing v. Now - Alex Cassoni - 2009 10 26

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Guerrilla v. Marketing v. Now - Alex Cassoni - 2009 10 26