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Guerrilla v. Marketing v. Now - Alex Cassoni - 2009 10 26

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A presentation on how guerilla war has enspired marketing - Guerrilla v. Marketing v. Now

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Guerrilla v. Marketing v. Now - Alex Cassoni - 2009 10 26

  1. 1. Guerrilla v. Marketing v. Now<br />By CASSONI<br />
  2. 2. It’s 1810<br />Artist : Jacques-Louis David - 1800<br />
  3. 3. Guerrilla Warfare<br />
  4. 4. Guerrilla War<br />Guerrilla<br />= <br />small war<br />
  5. 5. 1983<br />
  6. 6. Guerrilla Marketing?<br />“A BODY OF UNCONVENTIONAL<br />WAYS OF PERFORMING<br />MARKETING ACTIVITIES<br />ON A LOW BUDGET”<br />
  7. 7. My take ... <br />Marketing activity done without permission<br />The art of getting big results from little spend<br />Roots are in graffiti<br />Image : Banksy<br />
  8. 8. Why?<br />Flickr : embleton<br />
  9. 9. Then big brands got involved<br />
  10. 10. And Now?<br />
  11. 11. Guerrilla Marketing has become cliché<br />Image : artistquoteoftheday.wordpress.com/2009/09/30/<br />
  12. 12. Hijacking media<br />
  13. 13. Create your own media<br />
  14. 14. Innovate<br />
  15. 15. Unsuspecting<br />
  16. 16. A fresh approach... to going big<br />
  17. 17. ... to going small<br />
  18. 18. ... to going odd!<br />
  19. 19. We’re in an era of...<br />Engagement/Entertainment<br />Interaction/participation<br />Creating conversation<br />Marketing... not necessarily advertising<br />...and above all IDEAS<br />
  20. 20. To sum up<br />Credit - “The brand gap” by Marty Neumeier<br />
  21. 21. The B bit<br />Credit - “The brand gap” by Marty Neumeier<br />

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