SlideShare a Scribd company logo
1 of 13
WINTER SPECIAL NEWSLETTER [2012]


                                                                Makemytrip.com




   MakeMyTrip.com an online portal which aims at         travel-based products and services combined with
empowering the traveler, was founded in the year         excellent technology and dedicated customer service.
2000 and has totally revolutionized the travel
industry ever since. Started by Deep Kalra,              Make My Trip, as an online travel agency, offers
MakeMyTrip began its operations in the US,               the best deals on travel based products and services
followed by its India operations being launched in       at the most reasonable prices. Combining the ease of
2005. Listed on NASDAQ as MMYT in the year               online booking and reservation with hard-to-believe
2010, MakeMyTrip has evolved into a one-stop shop        prices, MakeMyTrip.com has been spearheading the
for all travel needs and it offers the widest range of   travel industry, launching new and better options for
                                                         the traveler ever since its inception.
Product Offerings :

     Flights
     Flight+Hotel Deals
     International Flights
     Hotels
     Holidays in India
     International Holidays
     Bus
     Rail
     Mobile Site
     Mobile Apps
     MICE
     B2B
Ticketvala, online bus ticketing platform provider has been acquired by MakeMyTrip (MMT). MMT and
Ticketvala both have not disclosed the acquisition amount. Ticketvala started its operation in mid 2006 and raised
$2M in 2007 from Bangalore based Footprint Ventures. Ticketvala created a big buzz when it claimed to sold
above 1 million tickets in 2008.

Ticketvala, part of Travis Internet Pvt. Ltd besides booking tickets online to end users provides booking terminal
to travel agents and significant revenue is generated through their agent terminal, in short its a GDS for bus.
 Ticketvala possess huge bus inventory, large number of tie ups with Bus operators and covers thousands of routes
in India. Ticketvala users are mainly from north and western region of India.

Redbus is now the sole player left out in the Bus OTA and they have been giving stiff competition to Ticketvala.
Anyone eyeing Redbus?

So why MMT acquired ticketvala, possible reasons could be -

   Ticketvala will provide MMT a GDS for bus which was missing in their portfolio.
   Bus tickets is a mass market with huge volume and commission/markup is high when compared to air and train
tickets, on an average Bus OTA gets Rs.50 per ticket worth Rs.300
   More penetration for MMT in tier 2 and tier 3 cities through ticketvala agent terminal and it provides an
opportunity for them to cross sell their Air ticketing terminal.
MakeMyTrip India Pvt. Ltd
                                           Tower A, SP Infocity
                                       243, Udyog Vihar, Phase 1
                                  Gurgaon, Haryana - 122016, India



Printed & Published by:- Afzal , Prashant & Subhojit , SECTION C , On behalf of Business Communication Class.

More Related Content

What's hot

Digital Media Presence- Goibibo
Digital Media Presence- GoibiboDigital Media Presence- Goibibo
Digital Media Presence- GoibiboVaibhav Belwariar
 
make mytrip--service-marketing
make mytrip--service-marketingmake mytrip--service-marketing
make mytrip--service-marketingshivam_01
 
Final makmytrip case study
Final makmytrip case studyFinal makmytrip case study
Final makmytrip case studyShiv Khatri
 
Viral marketing project 2
Viral marketing project 2Viral marketing project 2
Viral marketing project 2Yogesh Garg
 
SimpliFlying Featured: Target Audience: Are airports missing a trick?
SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying Featured: Target Audience: Are airports missing a trick?
SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying
 
Mahindra buys Jawa, BSA - Press Release
Mahindra buys Jawa, BSA - Press ReleaseMahindra buys Jawa, BSA - Press Release
Mahindra buys Jawa, BSA - Press ReleaseRushLane
 
International Business ppt
International Business pptInternational Business ppt
International Business pptAnam Fatima
 
Condensed Innovation - Oct 2014
Condensed Innovation - Oct 2014Condensed Innovation - Oct 2014
Condensed Innovation - Oct 2014Erik Bottema
 
MakeMyTrip.com: Case Study and Analysis
MakeMyTrip.com: Case Study and AnalysisMakeMyTrip.com: Case Study and Analysis
MakeMyTrip.com: Case Study and AnalysisRahul Wane
 
An Introduction to Yatra.com
An Introduction to Yatra.comAn Introduction to Yatra.com
An Introduction to Yatra.comYatra.Com
 
Cool Applications in Mobile Marketing Feb 2011
Cool Applications in Mobile Marketing  Feb 2011Cool Applications in Mobile Marketing  Feb 2011
Cool Applications in Mobile Marketing Feb 2011hillarybressler
 
Vikapla case study - makemytrip.com
Vikapla case study  - makemytrip.comVikapla case study  - makemytrip.com
Vikapla case study - makemytrip.comTushar G
 
Marketing Strategy - MakeMyTrip
Marketing Strategy - MakeMyTripMarketing Strategy - MakeMyTrip
Marketing Strategy - MakeMyTripRohan Sharma
 
Make mytrip.com presentation service marketing
Make mytrip.com presentation   service marketingMake mytrip.com presentation   service marketing
Make mytrip.com presentation service marketingAjay Kumar Gupta
 
Advertising Plan for Make My Trip
Advertising Plan for Make My TripAdvertising Plan for Make My Trip
Advertising Plan for Make My TripShivangiGohri
 
Insurance 4243
Insurance 4243Insurance 4243
Insurance 4243skipkng423
 

What's hot (20)

Digital Media Presence- Goibibo
Digital Media Presence- GoibiboDigital Media Presence- Goibibo
Digital Media Presence- Goibibo
 
make mytrip--service-marketing
make mytrip--service-marketingmake mytrip--service-marketing
make mytrip--service-marketing
 
Final makmytrip case study
Final makmytrip case studyFinal makmytrip case study
Final makmytrip case study
 
Make My Trip ( MMT ) case study
Make My Trip ( MMT ) case studyMake My Trip ( MMT ) case study
Make My Trip ( MMT ) case study
 
Viral marketing project 2
Viral marketing project 2Viral marketing project 2
Viral marketing project 2
 
goibibo
goibibogoibibo
goibibo
 
SimpliFlying Featured: Target Audience: Are airports missing a trick?
SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying Featured: Target Audience: Are airports missing a trick?
SimpliFlying Featured: Target Audience: Are airports missing a trick?
 
Mahindra buys Jawa, BSA - Press Release
Mahindra buys Jawa, BSA - Press ReleaseMahindra buys Jawa, BSA - Press Release
Mahindra buys Jawa, BSA - Press Release
 
Service marketing - Critical Analysis of Goibibo Services
Service marketing - Critical Analysis of Goibibo ServicesService marketing - Critical Analysis of Goibibo Services
Service marketing - Critical Analysis of Goibibo Services
 
Revenue streams @ metro
Revenue streams @ metroRevenue streams @ metro
Revenue streams @ metro
 
International Business ppt
International Business pptInternational Business ppt
International Business ppt
 
Condensed Innovation - Oct 2014
Condensed Innovation - Oct 2014Condensed Innovation - Oct 2014
Condensed Innovation - Oct 2014
 
MakeMyTrip.com: Case Study and Analysis
MakeMyTrip.com: Case Study and AnalysisMakeMyTrip.com: Case Study and Analysis
MakeMyTrip.com: Case Study and Analysis
 
An Introduction to Yatra.com
An Introduction to Yatra.comAn Introduction to Yatra.com
An Introduction to Yatra.com
 
Cool Applications in Mobile Marketing Feb 2011
Cool Applications in Mobile Marketing  Feb 2011Cool Applications in Mobile Marketing  Feb 2011
Cool Applications in Mobile Marketing Feb 2011
 
Vikapla case study - makemytrip.com
Vikapla case study  - makemytrip.comVikapla case study  - makemytrip.com
Vikapla case study - makemytrip.com
 
Marketing Strategy - MakeMyTrip
Marketing Strategy - MakeMyTripMarketing Strategy - MakeMyTrip
Marketing Strategy - MakeMyTrip
 
Make mytrip.com presentation service marketing
Make mytrip.com presentation   service marketingMake mytrip.com presentation   service marketing
Make mytrip.com presentation service marketing
 
Advertising Plan for Make My Trip
Advertising Plan for Make My TripAdvertising Plan for Make My Trip
Advertising Plan for Make My Trip
 
Insurance 4243
Insurance 4243Insurance 4243
Insurance 4243
 

Similar to Make mytrip newsletter

TEA 2500620 Shakeel Ahmed.pptx
TEA 2500620 Shakeel Ahmed.pptxTEA 2500620 Shakeel Ahmed.pptx
TEA 2500620 Shakeel Ahmed.pptxAahilmalik6
 
E Marketing
E MarketingE Marketing
E MarketingCangpt
 
Tracxn Travel India Startup Landscape - Feb 2015
Tracxn Travel India Startup Landscape - Feb 2015Tracxn Travel India Startup Landscape - Feb 2015
Tracxn Travel India Startup Landscape - Feb 2015Tracxn
 
E commerce presentation
E commerce presentationE commerce presentation
E commerce presentationavinash singh
 
THE JOURNEY BEHIND THE GLORY OF ONLINE TRAVEL KING MAKEMY TRIP
THE JOURNEY BEHIND THE GLORY OF ONLINE TRAVEL KING MAKEMY TRIP THE JOURNEY BEHIND THE GLORY OF ONLINE TRAVEL KING MAKEMY TRIP
THE JOURNEY BEHIND THE GLORY OF ONLINE TRAVEL KING MAKEMY TRIP VARUN KESAVAN
 
Make my trip : memories unlimited
Make my trip : memories unlimitedMake my trip : memories unlimited
Make my trip : memories unlimitedAnmol gupta
 
Comparative Analysis between Make My Trip and Yatra Online
Comparative Analysis between Make My Trip and Yatra OnlineComparative Analysis between Make My Trip and Yatra Online
Comparative Analysis between Make My Trip and Yatra OnlineMounishjm
 
Make My Trip - Successful Journey!!!!
Make My Trip - Successful Journey!!!!Make My Trip - Successful Journey!!!!
Make My Trip - Successful Journey!!!!Sushil Rai
 
Tracxn - India Consumer Digital Startup Landscape
Tracxn - India Consumer Digital Startup LandscapeTracxn - India Consumer Digital Startup Landscape
Tracxn - India Consumer Digital Startup LandscapeTracxn
 
FCM and KPMG's Whitepaper Highlights Key Business travel Technologies
FCM and KPMG's Whitepaper Highlights Key Business travel Technologies FCM and KPMG's Whitepaper Highlights Key Business travel Technologies
FCM and KPMG's Whitepaper Highlights Key Business travel Technologies FCM Travel Solutions India
 
E commerce industry in india
E commerce industry in indiaE commerce industry in india
E commerce industry in indiaEminenture
 
Investor Deck - TourMega.pdf
Investor Deck - TourMega.pdfInvestor Deck - TourMega.pdf
Investor Deck - TourMega.pdfTourMegaSupport
 
Sparroow pitch deck 2022
Sparroow pitch deck 2022Sparroow pitch deck 2022
Sparroow pitch deck 2022RajSharma592
 
KM-Report may-2015
KM-Report may-2015KM-Report may-2015
KM-Report may-2015Mobidays
 
Meru Cabs - India's finest taxi services
Meru Cabs - India's finest taxi servicesMeru Cabs - India's finest taxi services
Meru Cabs - India's finest taxi servicessandipcadd
 
Travelindream.Pitching Deck
Travelindream.Pitching DeckTravelindream.Pitching Deck
Travelindream.Pitching DeckAmit Debnath
 
IT&Travel Amadeus - to shape the future of travel!
IT&Travel   Amadeus - to shape the future of travel!IT&Travel   Amadeus - to shape the future of travel!
IT&Travel Amadeus - to shape the future of travel!Olga Grytsenko
 
2015 06-11 it&travel - amadeus - to shape the future of travel v1
2015 06-11 it&travel - amadeus - to shape the future of travel  v12015 06-11 it&travel - amadeus - to shape the future of travel  v1
2015 06-11 it&travel - amadeus - to shape the future of travel v1Andrey Gorbachevskyy
 

Similar to Make mytrip newsletter (20)

TEA 2500620 Shakeel Ahmed.pptx
TEA 2500620 Shakeel Ahmed.pptxTEA 2500620 Shakeel Ahmed.pptx
TEA 2500620 Shakeel Ahmed.pptx
 
E Marketing
E MarketingE Marketing
E Marketing
 
Tracxn Travel India Startup Landscape - Feb 2015
Tracxn Travel India Startup Landscape - Feb 2015Tracxn Travel India Startup Landscape - Feb 2015
Tracxn Travel India Startup Landscape - Feb 2015
 
E commerce presentation
E commerce presentationE commerce presentation
E commerce presentation
 
THE JOURNEY BEHIND THE GLORY OF ONLINE TRAVEL KING MAKEMY TRIP
THE JOURNEY BEHIND THE GLORY OF ONLINE TRAVEL KING MAKEMY TRIP THE JOURNEY BEHIND THE GLORY OF ONLINE TRAVEL KING MAKEMY TRIP
THE JOURNEY BEHIND THE GLORY OF ONLINE TRAVEL KING MAKEMY TRIP
 
Service marketing
Service marketingService marketing
Service marketing
 
Make my trip : memories unlimited
Make my trip : memories unlimitedMake my trip : memories unlimited
Make my trip : memories unlimited
 
Comparative Analysis between Make My Trip and Yatra Online
Comparative Analysis between Make My Trip and Yatra OnlineComparative Analysis between Make My Trip and Yatra Online
Comparative Analysis between Make My Trip and Yatra Online
 
Make My Trip - Successful Journey!!!!
Make My Trip - Successful Journey!!!!Make My Trip - Successful Journey!!!!
Make My Trip - Successful Journey!!!!
 
Tracxn - India Consumer Digital Startup Landscape
Tracxn - India Consumer Digital Startup LandscapeTracxn - India Consumer Digital Startup Landscape
Tracxn - India Consumer Digital Startup Landscape
 
Otb
OtbOtb
Otb
 
FCM and KPMG's Whitepaper Highlights Key Business travel Technologies
FCM and KPMG's Whitepaper Highlights Key Business travel Technologies FCM and KPMG's Whitepaper Highlights Key Business travel Technologies
FCM and KPMG's Whitepaper Highlights Key Business travel Technologies
 
E commerce industry in india
E commerce industry in indiaE commerce industry in india
E commerce industry in india
 
Investor Deck - TourMega.pdf
Investor Deck - TourMega.pdfInvestor Deck - TourMega.pdf
Investor Deck - TourMega.pdf
 
Sparroow pitch deck 2022
Sparroow pitch deck 2022Sparroow pitch deck 2022
Sparroow pitch deck 2022
 
KM-Report may-2015
KM-Report may-2015KM-Report may-2015
KM-Report may-2015
 
Meru Cabs - India's finest taxi services
Meru Cabs - India's finest taxi servicesMeru Cabs - India's finest taxi services
Meru Cabs - India's finest taxi services
 
Travelindream.Pitching Deck
Travelindream.Pitching DeckTravelindream.Pitching Deck
Travelindream.Pitching Deck
 
IT&Travel Amadeus - to shape the future of travel!
IT&Travel   Amadeus - to shape the future of travel!IT&Travel   Amadeus - to shape the future of travel!
IT&Travel Amadeus - to shape the future of travel!
 
2015 06-11 it&travel - amadeus - to shape the future of travel v1
2015 06-11 it&travel - amadeus - to shape the future of travel  v12015 06-11 it&travel - amadeus - to shape the future of travel  v1
2015 06-11 it&travel - amadeus - to shape the future of travel v1
 

Make mytrip newsletter

  • 1. WINTER SPECIAL NEWSLETTER [2012] Makemytrip.com MakeMyTrip.com an online portal which aims at travel-based products and services combined with empowering the traveler, was founded in the year excellent technology and dedicated customer service. 2000 and has totally revolutionized the travel industry ever since. Started by Deep Kalra, Make My Trip, as an online travel agency, offers MakeMyTrip began its operations in the US, the best deals on travel based products and services followed by its India operations being launched in at the most reasonable prices. Combining the ease of 2005. Listed on NASDAQ as MMYT in the year online booking and reservation with hard-to-believe 2010, MakeMyTrip has evolved into a one-stop shop prices, MakeMyTrip.com has been spearheading the for all travel needs and it offers the widest range of travel industry, launching new and better options for the traveler ever since its inception.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Product Offerings : Flights Flight+Hotel Deals International Flights Hotels Holidays in India International Holidays Bus Rail Mobile Site Mobile Apps MICE B2B
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Ticketvala, online bus ticketing platform provider has been acquired by MakeMyTrip (MMT). MMT and Ticketvala both have not disclosed the acquisition amount. Ticketvala started its operation in mid 2006 and raised $2M in 2007 from Bangalore based Footprint Ventures. Ticketvala created a big buzz when it claimed to sold above 1 million tickets in 2008. Ticketvala, part of Travis Internet Pvt. Ltd besides booking tickets online to end users provides booking terminal to travel agents and significant revenue is generated through their agent terminal, in short its a GDS for bus. Ticketvala possess huge bus inventory, large number of tie ups with Bus operators and covers thousands of routes in India. Ticketvala users are mainly from north and western region of India. Redbus is now the sole player left out in the Bus OTA and they have been giving stiff competition to Ticketvala. Anyone eyeing Redbus? So why MMT acquired ticketvala, possible reasons could be - Ticketvala will provide MMT a GDS for bus which was missing in their portfolio. Bus tickets is a mass market with huge volume and commission/markup is high when compared to air and train tickets, on an average Bus OTA gets Rs.50 per ticket worth Rs.300 More penetration for MMT in tier 2 and tier 3 cities through ticketvala agent terminal and it provides an opportunity for them to cross sell their Air ticketing terminal.
  • 13. MakeMyTrip India Pvt. Ltd Tower A, SP Infocity 243, Udyog Vihar, Phase 1 Gurgaon, Haryana - 122016, India Printed & Published by:- Afzal , Prashant & Subhojit , SECTION C , On behalf of Business Communication Class.