New products slideshow

2016 Pure Fishing
NEW Products
Prepared for: Print Source

PRODUCT RATIONALE: Clash will be a lightweight,
technical spinning reel targeting the angler who prefers to
fish artificials with braided line. The Clash will offer
machined gears and incorporate the Level-Line system
which is designed to improve casting distance and eliminate
wind knots.
FEATURES:
• Full metal body and side plate
• RR30 (carbon) rotor on 2000-5000 sizes, aluminum on 6000-8000
• CNC gear technology system (AL/brass main, brass pinion)
• New oscillation system (Leveline™) to reduce wind knots
• Sealed HT-100 drag system utilizing a new wave spring design
MODEL #
Line Capacity Weight (oz) Max Drag (lbs) Ratio/IPT
USA Whsle. MAP
CLA2000 180yds/10lb Braid 8.2 10 6.2:1/30" $ 114.98 $ 179.95
CLA2500 240yds/10lb Braid 8.5 12 6.2:1/33" $ 114.98 $ 179.95
CLA3000 250yds/15lb Braid 10.2 15 6.2:1/35" $ 127.75 $ 199.95
CLA4000 260yds/20lb Braid 10.7 15 6.2:1/37" $ 127.75 $ 199.95
CLA5000 300yds/30lb Braid 16.9 20 5.6:1/36" $ 140.53 $ 219.95
CLA6000 335yds/50lb Braid 20.7 25 5.6:1/41" $ 153.28 $ 239.95
CLA8000 390yds/65lb Braid 27.2 30 4.7:1/40" $ 166.06 $ 259.95
CONFIDENTIAL-PURE FISHING USE ONLY
PENN CLASH

FIERCE II
PRODUCT RATIONALE: Improving on the best valued spinning reel in the
market. In an effort to fine tune and already successful product, we will be adding
the heavy-duty bail wire, superline spool, line capacity rings, and improving line
lay.FEATURES:
• Full metal (aluminum) body and side plate
• Graphite rotor (ALL SIZES)
• Heavy-Duty bail wire
• Line Capacity Rings
• Superline spool
• Oiled felt drag system
MODEL # REPLACE USA Whsle. MAP
FRCII1000 FRC1000 $ 38.32 $ 59.95
FRCII2000 FRC2000 $ 38.32 $ 59.95
FRCII2000CP FRC2000CP $ 38.32 $ 59.95
FRCII2500 NEW $ 38.32 $ 59.95
FRCII2500CP NEW $ 38.32 $ 59.95
FRCII3000 FRC3000 $ 44.69 $ 69.95
FRCII3000CP FRC3000CP $ 44.69 $ 69.95
FRCII4000 FRC4000 $ 44.69 $ 69.95
FRCII4000CP FRC4000CP $ 44.69 $ 69.95
FRCII5000 FRC5000 $ 51.09 $ 79.95
FRCII5000CP FRC5000CP $ 51.09 $ 79.95
FRCII6000 FRC6000 $ 51.09 $ 79.95
FRCII6000CP FRC6000CP $ 51.09 $ 79.95
FRCII8000 FRC8000 $ 57.47 $ 89.95
FRCII8000CP FRC8000CP $ 57.47 $ 89.95
PENN FIERCE

FIERCE II COMBO
PRODUCT RATIONALE: Improving on the best valued spinning combos
in the market. In an effort to fine tune and already successful product, we will
be adding improved cosmetics and new lengths and actions.
MODEL # REPLACE USA Whsle. MSRP
FRCII2000661ML FRC2000661ML $ 51.48 $79.99
FRCII2500701ML NEW $ 51.48 $79.99
FRCII3000701ML FRC3000701ML $ 57.91 $89.99
FRCII4000701M FRC4000701M $ 57.91 $89.99
FRCII4000702M NEW $ 57.91 $89.99
FRCII5000701MH FRC5000701MH $ 64.35 $99.99
FRCII5000802M NEW $ 64.35 $99.99
FRCII6000701MH FRC6000701MH $ 64.35 $99.99
FRCII6000902MH FRC6000802MH $ 64.35 $99.99
FRCII8000701H FRC8000701H $ 70.79 $109.99
FRCII8000102H FRC8000102H $ 70.79 $109.99
FEATURES:
• Inline Fierce II reel
• Full metal body/graphite rotor
• 4+1 bearing system
• EVA grips
• Composite inshore blanks
• Aluminum oxide guides
PENN FIERCE COMBO

INTERNATIONALS - SILVER
PRODUCT RATIONALE: We’ve learned through customer and
consumer feedback that some people won’ t buy Internationals due
to the color (gold). Silver is a classy neutral color that hides
scratches and matches with any boat.
MODEL # MATERIAL # USA Whsle. MAP
12VSXS 1385489 $ 394.60 $529.95
16VSS 1385484 $ 409.50 $549.95
16VSXS 1385490 $ 409.50 $549.95
30VWS 1385482 $ 372.50 $499.95
30VSWS 1385485 $ 447.00 $599.95
30VSXS 1385491 $ 447.00 $599.95
50VWS 1385483 $ 409.50 $549.95
50VSWS 1385486 $ 483.90 $649.95
50VSXS 1385492 $ 483.90 $649.95
70VSS 1385487 $ 558.50 $749.95
80VSWS 1385488 $ 670.50 $899.95
130VSXS 1385493 $ 968.00 $1,299.95
Not in Catalog or Spec book!
CASE PACKS OF 1
PENN SILVER INTERNATIONAL

WARFAREPRODUCT RATIONALE: Warfare will anchor our $80-$100
conventional reel price point. With features like an instant anti-
reverse, forged aluminum spool, and wide range of SKUs the
Warfare will be tough to beat as far as value for money.
FEATURES:
• Graphite frame and side plates
• Forged aluminum spool with Line Capacity Rings
• Brass main and pinion gears
• HT-100 drag system
• 2+1 stainless steel bearing system
• Auto-engaged clutch
MODEL # REPLACE USA Whsle. MAP
WAR15LW DFN20LW $ 51.05 $ 79.95
WAR15LWCP DFN20LWCP $ 51.05 $ 79.95
WAR15LWLH NEW $ 51.05 $ 79.95
WAR15LWLC NEW $ 57.45 $ 89.95
WAR15LWLCLH NEW $ 57.45 $ 89.95
WAR20LW DFN25LW $ 57.45 $ 89.95
WAR20LWLH NEW $ 57.45 $ 89.95
WAR20LWLC NEW $ 63.81 $ 99.95
WAR20LWLCLH NEW $ 63.81 $ 99.95
WAR30LW DFN40LW $ 63.81 $ 99.95
WAR20N NEW $ 57.45 $ 89.95
WAR30 DFN30 $ 63.81 $ 99.95
WAR30CP DFN30CP $ 63.81 $ 99.95
PENN WARFARE

PRODUCT RATIONALE: The Warfare combo will anchor our
$100 conventional combo. With features like a instant anti-reverse,
forged aluminum spool, and wide range of SKUs the Warfare will
be tough to beat as far as value for money.
FEATURES:
• Inline Warfare reel
• Graphite frame and side plates
• Brass main and pinion gears
• HT-100 drag system
• Line capacity rings
• Tubular glass blank
• Stainless Steel guides with aluminum oxide inserts
MODEL # REPLACE USA Whsle. MSRP
WAR20LW2040C66 DFN256612040 $ 76.65 $ 119.99
WAR20N3080C66JG NEW $ 76.65 $ 119.99
WAR30LW2050C66 DFN406613050 $ 83.00 $ 129.99
WAR301525C70LB DFN307011530 $ 83.00 $ 129.99
WARFARE COMBOPENN WARFARE COMBO

Features:
• Multi-Modulus Graphite Blank
• Skeleton Reel Seat with HT Fore-
grip
• SS304 Guides and Inserts
• Graphite Reel Body
• Ported Aluminum Spool
• Metal Handle
• EVA Handle Knobs
• 7+1 Bearing System (Spinning)
• 4+1 Bearing System (Low Profile)
MODEL SKU USA WHSLE. MSRP
SPINNING 3 $44.68 $59.99
CASTING 3 $42.00 $69.99
Product Rationale: The Lightning Rod® is built
with a unique combination of strength and
sensitivity with the dependability only Berkley®
delivers. Now paired with graphite reels creating
the ultimate angler solution combo.
Lightning Rod Combos

AMP Freshwater / Saltwater
Features:
• Technical Rod at a Value Price
• Composite Blank with Armadillo Hide™ Finish
• X-Posed™ Uplocking Reel Seat
• Stainless Steel Guides
• Stainless Steel Freshwater Inserts
• Aluminum Oxide Saltwater Inserts
MODEL SKU USA WHSLE. MAP
FRESHWATER SPIN 8 $17.55 $29.95
FRESHWATER CAST 7 $17.55 $29.95
SALTWATER SPIN 3 $17.55 $29.95
SALTWATER CAST 2 $17.55 $29.95
Product Rationale: The Berkley® AMP™ raises
expectations for sensitivity in composite rods.
Known as the Armadillo Hide™ finish, the non-
sanded blank maximizes sensitivity and durability.
When paired with the X-Posed™ uplocking reel seat
and split grip handle design, the results are un-
parallel.

Aluminum Pliers
Features:
• Anodized aluminum body
• Corrosion resistant stainless steel jaw inserts
• Replaceable carbide cutters
• Innovative quick-cut design
• Includes sheath and tether
MODEL # SKU USA WHSLE. MSRP
BT5ABAITPLIERS 1 $17.55 $29.99
BT7APLIERS 1 $17.55 $29.99
BT9NNAPLIERS 1 $22.34 $39.99
Product Rationale: The Berkley® anodized aluminum
bodied pliers have corrosion resistant stainless
steel jaw inserts and replaceable carbide cutters.

Power Pack Battery – 9AMP
Features:
• 12 Volts with 9 amp hours
• Battery meter
• USB outlet to power phones, tablets, and other
electronics
• Post for battery clips
• Removable threaded terminal for a mechanical
wire connection
• Vehicle plug outlet
• Includes battery pack and AC charger
MODEL # SKU USA WHSLE. MSRP
BA12V9ABATTERY 1 $49.47 $79.99
Product Rationale: 12 volt-9 amp hour mobile
battery pack. Run lights, sonars, fillet knives
and have the ability to charge phones, tablets and
other electronics.

Rope Handle & Bucket
Features:
• Stand Alone Rope Handle-Bucket accessory
• UV and corrosion resistant
• Perfect for transporting gearMODEL # SKU USA WHSLE. MSRP
BAROPEHANDLE 1 $7.98 $14.99
BA5RHBUCKET 1 $11.17 $19.99
BA5RBUCKETP 1 $10.64 $19.99
Product Rationale: The 5 gallon bucket now comes
in white with a rope handle. Perfect for
transporting gear. Great for all types of fishing.

REVO MGX SPINNING
Lightweight, compact design built for the discerning angler. The MGX
legacy continues with the addition of the MGX spinning platform. When
only the best will do, look no further than the Revo MGX spinning
platform.
Features:
•11 stainless steel HPCR™ bearings +1 roller bearing
•AMGearing system provides precision machined gears for unparalled
smoothness and durability
•Computer optimized gear design allows for the most efficient gear system
•Carbon Matrix™ drag system provides smooth, consistent drag pressure across
the entire drag range
•One piece X-Mag alloy one piece gear box provides a super light yet extremely
strong gear housing
•C6 carbon body and rotor provides significant weight reduction without
sacrificing strength and durability
•Rocket line management system provides better control of all types of fishing
lines
•Rocket spool lip design allows better control of line coming off the spool
•Compact bent carbon handle provides a more ergonomic design that is
extremely lightweight
•K-Clutch anti reverse
•Flat EVA knob provide greater comfort and durability
•Machined aluminum braid ready spool allows braid to be tied directly to the
spool without any slip
•Aircraft grade aluminum main shaft
•Everlast bail system for improved durability
•Slow Oscillation provides even line lay with all types of line
•Includes spare spool
Model USA Whlsl. MAP
REVO2MGX20 $192.98 $299.95
REVO2MGX30 $192.98 $299.95
*Available 11/1/15
REVOMGX

REVO PREMIER SPINNING
REVO2PRM10 $160.64 $249.95
REVO2PRM20 $160.64 $249.95
REVO2PRM30 $160.64 $249.95
REVO2PRM40 $160.64 $249.95
The Revo Premier: precision engineering at its finest. It starts with
our advanced aluminum machined gear system that gives anglers
ultra-smooth gear feel and performance.
Features:
•11 stainless steel HPCR™ bearings + 1 roller bearing
•IM-C6 (Insert molded C6) body design combines an X-craftic gearbox design
with a C6 carbon body, which gives a lightweight construction that houses
gears in perfect alignment
•C6 carbon rotor provides significant weight reduction without sacrificing
strength or durability
lines
•Compact bent carbon handle provides a more ergonomic design that is
extremely lightweight
•Titanium main shaft (40 size only)
•Everlast™ bail system for improved durability
*Available 11/1/15
REVOPREMIERE

REVO STX SPINNING
Like its low profile counterpart, the Revo STX spinning reel is built
on a foundation of high quality components and lightweight design.
At its core is a machined aluminum main gear design that delivers
superior gear feel and performance. Engineered to outperform.
Features:
with a C6 carbon body, which gives a lightweight construction that houses
gears in perfect alignment
strength or durability
lines
•Titanium main shaft (40 size only)
REVO2STX10 $128.50 $199.95
REVO2STX20 $128.50 $199.95
REVO2STX30 $128.50 $199.95
REVO2STX40 $128.50 $199.95
*Available 11/1/15
REVOSTX

REVO SX SPINNING
The Revo SX takes cutting edge design to the next level. By utilizing an
Insert Molded C6 (IM-C6) carbon body design that incorporates a one piece
aluminum gear box, the latest Revo SX is lighter than the previous
generation while maintaining excellent rigidity. Improved gear feel and
outstanding durability are the result of an all-new machined aluminum
gear design.
Features:
•Carbon Matrix™ hybrid drag system for super smooth reliable drag performance
•IM-C6 (Insert molded C6) body design combines an X-craftic gearbox design with
a C6 carbon body, which gives a lightweight construction that houses gears in
perfect alignment
•Lightweight graphite rotor
lines
•Stainless steel main shaft and components for improved corrosion resistance
REVO2SX10 $101.60 $159.95
REVO2SX20 $101.60 $159.95
REVO2SX30 $101.60 $159.95
REVO2SX40 $101.60 $159.95
*Available 11/1/15
REVOSX

REVO INSHORE SPINNING
Hard fighting inshore species have met their match. The Revo
Inshore has been specifically engineered to handle the abuse of
hard pulling fish as well as corrosive saltwater environments.
Features:
•6 stainless steel HPCR™ bearings + 1 roller bearing provides increased
corrosion protection
strength or durability (30-40 size)
•Lightweight aluminum rotor (60 size)
with a C6 carbon body, which gives a lightweight construction that houses gears
in perfect alignment (30-35 sizes)
Rocket line management system provides better control of all types of fishing
lines
•X-Cräftic alloy body provides increased corrosion resistance (40-60 size)
•Lightweight aluminum rotor (60 size)
REVO2INS30 $127.61 $199.95
REVO2INS35 $127.61 $199.95
REVO2INS40 $127.61 $199.95
REVO2INS60 $140.43 $219.95
*Available 11/1/15
REVOINSHORE

REVO TORO BEAST
Engineered for brute strength and unrelenting performance, the Revo
Toro Beast delivers a unique platform designed for hard pulling
species. Superior cranking power and high line capacities give anglers
the upper hand on a variety of fresh and saltwater fish. Simply put,
the Toro Beast delivers impressive power and durability in a
surprisingly compact package.
REVO T2 BST50 $257.40 $399.95
REVO T2 BST51 $257.40 $399.95
REVO T2 BST50-HS $257.40 $399.95
REVO T2 BST51-HS $257.40 $399.95
REVO T2 BST60 $257.40 $399.95
REVO T2 BST61 $257.40 $399.95
REVO T2 BST60-HS $257.40 $399.95
REVO T2 BST61-HS $257.40 $399.95
Features:
•Power stack Carbon Matrix Drag System provides extreme drag pressures
combined with unparalled smoothness
•Active response drag mechanism allows easy drag adjustment even under
heavy drag loads
•X-Cräftic™ alloy frame and sideplate for increased corrosion resistance
•Duragear™ Heavy Duty provides increased fighting power and extended gear
life
•InfiniMax breaking system allows almost limitless adjustability to handle
larger baits
•Aircraft grade aluminum spool allows for a high strength spool that is
extremely lightweight for greater casting performance
•Extended bent handle for increased cranking power
•Large EVA knobs provide improved grip
•Also Includes Power Handle and Casting Power Handle
•Ti coated line guide reduces friction and improves durability
REVOTORO BEAST

REVO TORO S
REVO T2 S50 $159.52 $249.95
REVO T2 S51 $159.52 $249.95
REVO T2 S60 $159.52 $249.95
REVO T2 S61 $159.52 $249.95
Built for reliability and performance, the Revo Toro S has been
constructed to handle a wide variety of fresh or saltwater conditions.
The new ergonomic design delivers greater line capacity, high max drag
and the ability to fish larger baits.
Features:
•Power stack Carbon Matrix Drag System provides extreme drag
pressures combined with unparalled smoothness
•X-Cräftic alloy frame and sideplate for increased corrosion
resistance_
•Duragear™ Heavy Duty provides increased fighting power and
extended gear life_
•MagTrax™ brake system gives consistent brake pressure
throughout the cast_
•Aircraft grade aluminum spool allows for a high strength spool that
is extremely lightweight for greater casting performance
•Extended bent handle for increased cranking power (50 size)
•Large PVC knobs provide greater grip_
•Casting Power Handle For greater cranking power (60 size)
REVOTORO S

PRO MAX 3
PMAX3 $51.05 $79.95
PMAX3-C $51.05 $79.95
PMAX3-L $51.05 $79.95
PMAX3/661M $63.82 $99.95
PMAX3/701MH $63.82 $99.95
PMAX3-L/701MH $63.82 $99.95
Taking design cues from the Orra and Revo lineups, the new Pro Max
delivers first-rate performance in an exceptionally smooth package. The
result is a lightweight, compact reel that is engineered to take the
abuse day in and day out.
Features:
•7 stainless steel ball bearings + 1 roller bearing
•Machined double anodized aluminum spool provides strength without
adding excess weight
•Power Disk drag system gives smooth drag performance
•Duragear brass gear for extended gear life
•MagTrax brake system gives consistent brake pressure throughout the cast
•Compact bent handle and star provide a more ergonomic design
•Recessed reel foot allows for a more ergonomic reel design
•One piece graphite frame and graphite sideplates
•24 Ton graphite construction for a lightweight and balanced design
•High density EVA handles are more durable and comfortable
•Stainless steel guides with Titanium Oxide inserts
PRO MAX

SILVER MAX 3
SMAX3 $38.29 $59.95
SMAX3-C $38.29 $59.95
SMAX3-L $38.29 $59.95
SMAX3-L-C $38.29 $59.95
SMAX3/661M $53.18 $79.95
SMAX3-L/661M $53.18 $79.95
SMAX3/701MH $53.18 $79.95
The latest generation of the Silver Max incorporates updated styling
with advanced ergonomics. Notable advancements in the reel include
a new speed clutch mechanism that gives anglers the ability to
engage/disengage the spool with one hand. This feature eliminates
the need for anglers to turn the handle for engagement and is perfect
for pitching, flipping or back trolling techniques.
Features:
•Machined aluminum spool provides strength without adding
excess weight
•MagTrax brake system gives consistent brake pressure throughout
the cast
•Compact bent handle and star provide a more ergonomic design
•Recessed reel foot allows for a more ergonomic reel design
•One piece graphite frame
•Graphite sideplates
•Rocket Clutch allows for one handed operation
•24 Ton graphite construction for a lightweight and balanced
design
•High density EVA handles are more durable and comfortable
SILVER MAX

BLACK MAX 3
BMAX3 $35.00 $49.95
BMAX3-C $35.00 $49.95
BMAX3-L $35.00 $49.95
BMAX3-L-C $35.00 $49.95
BMAX3/661M $47.86 $69.95
BMAX3/701MH $47.86 $69.95
BMAX3/662M $47.86 $69.95
The upgraded Black Max combo is engineered with class-leading
performance in a compact, lightweight design. A graphite frame and body,
along with the compact bent handle and drag star, provide a more
ergonomic feel for all-day fishing sessions. The result is proven value and
reliability that anglers have come to expect from this series.
Features:
•Machined aluminum spool provides strength without
adding excess weight
•MagTrax brake system gives consistent brake pressure
throughout the cast
•Compact bent handle and star provide a more ergonomic
design
•Recessed reel foot allows for a more ergonomic reel
design
•One piece graphite frame
•Graphite sideplates
•24 Ton graphite construction for a lightweight and
balanced design
•High density EVA handles are more durable and
comfortable
BLACK MAX

Lighter, Faster
THE SMART CHOICE™ 2016
YOUR NEXT
PRESIDENT
Model # USA Whsle. MSRP
PRESLESP20-40X $52.50 $79.99
Pricing:
*NON MAPPED
*Box Packaging Only

10 Ball Bearings 10 Ball Bearings
7.7 oz 8.3 oz
6.2:1 (High-Speed) 5.2:1
Sealed Drag System No Seal
Aluminum Pinion Gear Brass Pinion Gear
Aluminum Main Shaft Stainless Steel Main Shaft
Carbon Fiber Handle Aluminum Handle
Rosewood Handle Knob Soft Touch Rubber Knob
Product Comparison (30 Size)

Classic, Quality Performance,
at a Value Price
THE SMARTEST
$50 Combo on the Market
Model # Skus USA Whsle. MSRP
MONSP56-70CBO 6 $32.61 $49.99
Pricing:
*NON MAPPED
*Replaces Echelon spin combos

The Pflueger® Monarch is our entry level standard arbor fly reel that can be used with confidence. Constructed of very high quality die-cast aluminum, this classic styled reel is
lightweight and extremely durable.
NEW 2016
Available November 2015
SAP Model USA Whsle. MSRP
1370771 MON34 PFL MONARCH FLY REEL 3-4WT $27.15 $49.99

The Fenwick® Pflueger® Medalist Fly Kit features the Fenwick® Eagle rod and all new Pflueger® Medalist reel. Designed with all anglers in mind, this outfit offers a high
quality rod and reel that will last a lifetime on the water.
• Fenwick Eagle medium fast action fly rod
• Quality cork handle and lightweight carbon reel seat
• Pflueger Medalist reel pre-spooled with weight
forward floating fly line and tapered leader
• Limited lifetime warranty
NEW 2016
SAP Model USA Whsle. MAP
1370760 EAGMEDC804-4 FEN PFL MED FLY 8FT 4WT4PC $108.67 $199.95

The Fenwick® Pflueger® Night Hawk Fly Kit features the Fenwick® Night Hawk rod and Pflueger® Monarch reel. A great combo forthose getting started in fly fishing. Provides a
crisp medium action essential for developing casting technique. It also includes a perfectly matched and balanced rod, reel, and line set up that is ready to fish!
• Fenwick Night Hawk medium fast action rod
• Quality cork handle and lightweight carbon reel seat
• Pflueger Monarch reel pre-spooled with weight forward
floating fly line and tapered leader
• 5 Year Limited Warranty
NEW 2016
SAP Model USA Whsle. MAP
1370754 NM703-4CBO FEN PFL NH FLY 7FT 3WT4PC $69.12 $129.95
1370759 NM968-4CBO FEN PFL NH FLY 9FT6IN 8WT4PC $79.76 $149.95

Model # USA Whsle. MAP
MagPro 1000 $57.41 $89.95
MagPro 2000 $57.41 $89.95
MagPro 3000 $57.41 $89.95
MagPro 3000 $57.41 $89.95
Pricing:
Features:
• 10 SS Bearings with Instant Anti-Reverse
• Innovative Bail Halo
• Carbon Infused Body
• Machined AL Handle and Spool
• EVA Knob for Comfort
Heavy on Value, Light on Weight
the Mag ProR is the next evolution in the Mitchell reel lineup. It
combines a new redesigned Bail Hallo and upgraded SS componentry to
be one of our best reel yet.

COMPETITIVE REVIEW
Quantum
Accurist PTi
Daiwa Exceler Abu Orra SXShimano
Symetre
ITEM CAPACITY BEARINGS RATIO IPT MAX DRAG WEGHT RETAIL
Mitchell MagPro 3000 8/175 9+1 SS 5.8:1 30.5” 14lbs 8.8oz $ 89.95
Quantum Accurist PTi 8/160 7+1 5.2:1 31” 19lbs 8.9oz $ 99.99
Daiwa Exceler EXE 2500 8/170 4+1 6.0:1 35.6” 8.8lbs 9.3oz $ 89.99
Shimano Symetre 2500FL 8/140 4+1 S-ARB 6.2:1 35” 11lbs 9.0oz $ 99.95
Pflueger Supreme 30 8/130 8+1 SS 6.2:1 30” 9lbs 7.5oz $ 99.95
Abu Orra SX30 8/175 8+1 SS 5.8:1 33” 12lbs 9.5oz $ 99.95
Pflueger
Supreme

Model # USA Whsle. MSRP
AVOCAT-6000/802MH $31.91 $49.99
AVOSLAB-500UL/902L $25.53 $39.99
AVOTRT-500UL/562L
500UL/702UL
$25.53 $39.99
AVOWEYE-100/662M $25.53 $39.99
Pricing:
Features:
• Technique and Species Specific Actions
• 3 Bearings with Instant Anti-Reverse
• Pre-Spooled with Stren Line
• Graphite Rods – Except AvoCat
• Stainless Steel Guides and Inserts – Except Avocat
#20 Stren Catfish Mono
#4 Stren Crappie Mono
#4 Stren Original
#6 Stren Original
Taking the guess work out
of which rod, reel, and line to buy for the most popular species.

Features:
Reel Seats
Pricing:
Model # Skus USA Whsle. MAP
LST Spinning 4 $42.54 $79.95
LST Casting 4 $42.54 $79 .95
LST Casting 2 $47.86 $89.95
Glass is Back
Fenwick has brought the
legendary Fenglass® construction
back to the future.
The lightweight future of glass.
PERFECTED
HARDBAIT
ACTIONS

GLOBAL SALES OVERVIEW
• 2014 YTD
 Up $700K YTD globally driven by NA
 +37% YTD in POS (Dick’s, Cabela’s, Sportsman’s, Gander)
 Relatively flat in Nordic & Asia
 Russia opportunity in 2016 & beyond
 2014YTD GM% Flat YTD
 2016 margin will remain flat to slightly up
 2017 margin will increase w/ HMX & Aetos re-launch
$5.9M YTD thru Oct
+16% vs. NA PY
+13% vs Global PY
15%
0
1
2
3
4
5
6
7
2011 2012 2013 2014 YTD
Millions
12%
13%
Global STD GM %
2011 2012 2013 2014 YTD
Fenwick 44% 42% 39% 39%
What is it?
• Spiral wrapped carbon fiber to increase the rod hoop’s
strength
What actual benefit does it offer?
• Makes the rod resist buckling when under a load, or
“soda straw effect”
• Gives the rod significant strength gains in over
strength, and tip strength
LunkerStik Construction
Unidirectional E-glass Spiral wrapped
carbon core
Buckling aka ‘soda straw effect’

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