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Blue Ocean Strategy
1.
Blue Ocean Strategy
Session Carlton Robinson
2.
Pick a product or
service
3.
What is your story?
4.
What is your strategy?
5.
What are your value propositions?
6.
Describe your value innovation? Create high
buyer value without increasing substantial costs in order to deliver it.
7.
The Four Actions Framework
8.
Complete a 4 Actions Framework
9.
Test your Blue Ocean Strategy