AI Generative AI

1. 1

2. George Westerman is a senior
lecturer at the MIT Sloan School
of Management, a pioneering
researcher on digital
transformation, and author of
Leading Digital: Turning
Technology Into Business
Transformation.
Finding Transformation Opportunities With Generative AI
Noémie Ellezam is chief
digital strategy officer at
Société Générale, within the
Group Innovation Team.
Abbie Lundberg is editor in
chief at MIT Sloan Management
Review. She will moderate the
session.

3. 2nd in a 3-part series
November 8, 2023
Finding Transformation Opportunities With
Generative AI

4. Generative AI in Business: Unraveling Myths, Finding
Opportunities, and Preparing Your Organization
Sept. 20: Generative AI Demystified: What It Really Means for
Business
Nov. 8: Finding Transformation Opportunities With
Generative AI
Dec. 7: Preparing Your Organization for a Generative Future

6. § One of Europe’s leading financial services providers
§ More than 150 years in business
§ Supports 25 million clients every day with more than 117,000
staff in 66 countries.
§ Retail banking, corporate and investment banking,
insurance, securities services, private banking, and more.
“Our unique geographic positioning enables us to connect Europe and
Africa with major global financial centres in Asia and the Americas.”

7. Digital innovation and AI at SocGen

8. § Banks are not waiting.
§ Not what to expect, but when.
§ And how to do it safely.
• Many use cases.
• Risk management is critical.
• New organizational
capabilities for GenAI.
§ Regulation and technical
capabilities are still in
formation.
Trends in generative AI in financial services
This Photo by Unknown Author is licensed under CC BY-SA-NC

9. Where to look for opportunity
Source: D. Bonnet and G. Westerman, “The New Elements of Digital Transformation,” MIT Sloan Management Review, winter 2021

10. Poll: In what areas is your company experimenting with
generative AI? (Choose all that apply.)
1. Customer experience
2. Employee experience
3. Operations
4. Business models
5. Employees are experimenting on their own

11. Top use cases for GenAI at SocGen
Gathered more than 100 qualified
use cases in less than three months,
from all business areas.
Major categories of use cases:
• Virtual experts
• Content generation
• Client assistance
• Code

12. Making GenAI work at SocGen
Prioritization
Risk management
Org capabilities

13. Poll: What GenAI risks are your company concerned about?
(Choose all that apply.)
1. Inaccurate information for decisions
2. Customer dissatisfaction
3. Privacy risk
4. Regulatory compliance
5. Unconnected activities / silos / spaghetti
6. Technical capability and skills
7. Data availability / integrity

14. Making GenAI work at SocGen
Prioritization
Risk management
Org capabilities

15. Poll: In what areas does your company have production
applications using generative AI? (Choose all that apply.)
1. Customer experience
2. Employee experience
3. Operations
4. Business models
5. Employee usages that we don’t know about

16. Generative AI in Business: Unraveling Myths, Finding
Opportunities, and Preparing Your Organization
Sept. 20: Generative AI Demystified: What It Really Means
for Business
Nov. 8: Finding Transformation Opportunities With
Generative AI
Dec. 7: Preparing Your Organization for a Generative
Future