This presentation creates an opportunity map for indoor navigation world. How investor community thinks of this domain.

1. Opportunity
map
of
Indoors
world:
how
investor
community
sees
the
domain
Harry
Santamäki,
M.Sc.(EE)
CEO
and
Co-­‐Founder
of
KoppiCatch
Oy

3. We
are
seed-­‐investor,
accelerator
and
innovator
company

4. About
VC
community’s
basic
principles
• Opportunity
big
enough
• Some
unfair
compeIIve
advantage
• Team
to
take
us
from
here
to
there

5. Analogy
to
indoors:
GPS
world
Fundamental
players
– PosiIoning:
GPS
satellite
system
– Enablers:
Chip
vendors
for
OEMs
– Maps:
Navteq/Here,
Google,
OSM,
verIcal
players
• Mind
the
expensive
updaIng
processes
Thousands
of
VC-­‐funded
LBS
services
-­‐
Good
example
of
success:
Waze,
30
M
users,
Acquired
by
Google
at
$1.3B
Other
– Professional
soluIons
– AnalyIcs

6. Unique
drivers
for
the
growth
of
indoors
navigaAon
world

7. Brand
adverIsers
want
to
“close
the
loop”

8. Retailers
want
to
offer
‘be^er
services
for
their
loyal
customers”
–
but
with
a
good
reason

9. AnalyIcs
and
market
research
companies
want
to
measure
how
markeIng
campaigns
are
impacIng:
the
number
of
new
visitors
walking
routes
dwell
Imes
other
metrics
not
seen
at
cash
registers

10. There
is
an
untapped
market
in
shopping
malls,
airports,
sports
venues,
office
buildings
museums
with
security,
entertainment,
producIvity,
real-­‐life
gaming
and
uIlity
applicaIons
and
services

11. The
Big
Picture
Fundamental
Players:
fight
for
the
leadership
of
posiAoning
Indoor
Maps
and
metadata
NavigaIon
app
developers
Customer
loyalty
services
Proximity
services
AnalyIcs
and
Big
Data
Indoor
adverIsing

12. The
Big
Picture
Fundamental
Players:
fight
for
the
leadership
of
posiAoning
Indoor
Maps
and
metadata
NavigaIon
app
developers
Customer
loyalty
services
Proximity
services
AnalyIcs
and
Big
Data
Indoor
adverIsing

13. Food
for
thought:
• How
to
subsItute
the
expensive
process
to
maintain
indoors
maps
(floorplans)
and
associated
metadata
updated
–
virtually
free
of
charge?
• Relevancy
increase
for
consumers
and
adverIsers,
not
based
user
profile
but
context?
• How
to
make
experience
be^er:
faster
download
of
maps,
with
3D
maps
with
a
‘not
a
map
at
all’?
• Finally:
Call
for
a
killer
app!

14. Thanks!
www.koppicatch.com