audience research

1. Audience research

2. Primary audience:
My definition: The primary audience is the audience that a product is intended for.
Research: The primary audience is the decision-maker and/or decision-making body and the secondary audience is the
group(s) of people that you identify, educate and activate to influence the primary audience.
Secondary audience:
My definition: The secondary audience is the audience that have your product but wasn’t intended to have it and it wasn’t
made for them.
Research: Secondary Target Audience Definition. A secondary target audience is simply the second most important consumer
segment you'd like to target. It's not your primary customer base, and may have less money or fewer demands for your
product.
Passive audience:
A passive audience is an audience that merely observes and event rather than actively responding it.
Active audience:
Active audience theory argues that media audiences do not just receive information passively but are actively involved, often
unconsciously, in making sense of the message within their personal and social contexts.

3. Primary research:
Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or
interviews with individuals or small groups.
Secondary research:
Secondary research makes use of information previously researched for other purposes and publicly available.
Quantitative research:
Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data
collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational
techniques
Qualitative research:
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions,
and motivations.
Advantage: It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

4. Xbox
Primary audience: Suggested age: 3+
Secondary audience: N/A