1. Starter- 5 Question Quiz
1. What’s the name of the shot taken from the
floor looking up?
2. What’s the name of the shot used at the
beginning of a film to show the location?
3. Name the shot that shows half of the actor’s
body.
4. Name the shot taken from high up looking
down.
5. What is a canted shot?
2. Assignment 1: Task 1
L.O: To analyse and compare how two adverts
advertise their products.
4. Analyse two television adverts (No.5 Film and Beyonce Heat).
How effective are they in selling their products?
P – In the beginning of advert 1 (No.5 Film) an establishing shot was used to set the
scene.
E – In the shot, we can see Roderigo perched in the C (for CHANEL) overlooking the
city.
A – This is effective in selling the perfume because the audience are instantly
introduced to the branding of the product and the use of celebrity endorsement.
L- The advert is a hybrid of short film and advert which sells the exclusive product to
Chanel customers.
Essay Structure
P1) Camera Angle/ movement in No. 5 Film.
P2) Sound (diegetic/ non-diegetic sound)
Beyonce Heat
P3) Mise-en-scene
setting/costume/lighting/props No. 5 Film.
P4) Camera Angle 2 &movement Beyonce
Heat.
P5) Conclusion – How are both drink adverts
effective at selling their products?
P – Name the technique
E – What can you see/hear?
A – What does it show? What
else show? What is the director
trying to do? How does it sell
the product?
L – How does it interest the
audience?
5. No. 5 Film- How effective are they at
selling the perfume?
https://www.youtube.com/watch?v=nfoMbir_Qd4
6. Beyonce Heat- How effective are they
at selling the perfume?
https://www.youtube.com/watch?v=b1cPVgeU6hg
8. Analyse two television adverts (No.5 Film and Beyonce Heat).
How effective are they in selling their products?
Sentence Starters
• The advert begins with a ……… shot
• This ………… reveals ......
• The mis en scene/ props such as ……….
Highlight/ suggest/ emphasise ………..
• The camera angle allows the viewer to
……..
• The effect of the diegetic/non-diegetic
sound is
REMEMBER:
The effect is how the advert makes the
audience THINK, FEEL OR ACT
Paragraph Structure
• P – Name the technique
• E – What can you see/hear?
• A – What does it show? What
else show? What is the director
trying to do? How does it sell
the product?
• L – How does it interest the
audience?
30
mins
P – In the beginning of advert 1 (No.5 Film) an establishing shot was used to set the scene.
E – In the shot, we can see Roderigo perched in the C (for CHANEL) overlooking the city.
A – This is effective in selling the perfume because the audience are instantly introduced to the
branding of the product and the use of celebrity endorsement.
L- The advert is a hybrid of short film and advert which sells the exclusive product to Chanel
customers.
