secret behind the success of McDonalds.

1. McDonald’s Marketing Strategies

3. The Company Today
Operates more than 35,000 outlets in more than 119 countries.
More than 1.9 million employees
worldwide
Generated $25.4 billion in revenues in
the year 2015. Also owns assets worth
$38 billion worldwide.

5. Reasons For
Success

6. Consistency: Same quality
throughout the world
both in terms of
products and services

7. Innovation: Introduction of
innovative products and
services to enhance
customer experience

8. CLEANLINESS:- Strong
emphasis on cleanliness,
quality and customer
service.

9. Strong focus on building
of brand equity through

10. Smart choice of
brand elements
Holistic
marketing
activities

11. 0
5
10
15
20
25
30
35
40
McDonalds BurgerKing Starbucks Dominos Subway KFC

13. Risks Faced By The
CompanyAssociated withobesity all over the
world. Healthconscious customers
shiftingto healthieralternatives.
Food safety issues also exist.
Rivals are offering more
customizationoptions to lure
in customers.
Expandingtoo fast  Dip in
quality

14. Competition

15. How to overcome those risks
Introducing healthier items
Study market risks and
avoid them by research
Innovate their product
line and marketing
strategy

17. Marketing strategies
Marketing Segmentation
India China
Japan
Geographic segmentation
catering to needs of local market

18. Risks McDonald’s may face in future
Rising competition
in the market
Association with
obesity
Rapid expansion -> deteriorating
quality and service

20. 20
Thank You

21. Disclaimer
Created by Hardik, Thapar University, Patiala, during a
marketinginternshipby Prof. Sameer Mathur, IIM Lucknow