This document discusses the concept of Brandgram, which is breaking down a brand's value axis into specific values along different axes, such as an information axis about the brand's message and contents, a products axis focusing on excellent product design, and a service axis providing surprising customer service and attitude. By optimizing how the brand communicates information, develops products, and services customers according to these specific values, the brand can strengthen relationships with consumers and provide added value.

1. ■ BRANDGRAM
By clarifying the value axis, the brand becomes stronger.
Brandgram is the idea to continue to break down the value axis.
We will
contribute to the comfort of your living ,by our concept
value “A” ＋ value “B” ＋ value “C”
Information axis Products axis Service axis
meaning
ex). very friendly ex). excellent design ex). surprise *interpretation of
concept
contents product “a” attitude
contact point product ”b” form
*concrete form of
value
Expansion of the
consumers value
Information Product Behavior
Optimization optimization optimization Added value
Strengthen relationships with customers