Here is how engaging in analytics can help you to look good in front of your bosses while achieving results that impresses everyone else! www.happymarketer.com

1. WARNING!
YOU'RE LOSING MONEY
BY NOT USING
ANALYTICS.
Image
Credits:
HBO

2. Credit:
HBO
What we don’t know is
usually what gets us killed“
–Petyr Baelish
“
”

3. Credit:
HBO
What Is Analytics?

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HBO
Analytics is defined as:
The scientific process of
transforming data into insight in
order to make better business
decisions.
“
”

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HBO
In other words,analytics is helps
you move from “guessing”to
making informed business
decisions!

6. Credit:
HBO
Why Use Analytics?

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HBO
Analytics isn’t just for
companies with large budgets
or with access to “Big Data”.

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HBO
It’s for anyone who wants to
make informed business
decisions based on data.

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HBO
It can help you to detect &
resolve an issue before it
becomes a problem for your
customers!

10. Credit:
HBO
Only by admitting what we
are can we get what we want
–Petyr Baelish
“ ”

11. Credit:
HBO
What Can Analytics Do
For me?

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HBO
1) Reduce Wastage
Analytics helps you
• Identify KPIs
• Set measurable business goals
That way,you can instantly tell if
something belongs in your KPI
tracker or in the recycle bin!

13. Credit:
HBO
2) Identify Key Customers
Understand what characteristics
make someone your ideal
customer!

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HBO
3) Achieve A Proper Mix Of KPIs
Profits are important but do your
KPIs reflect the company values?
Analytics helps you get better
clarity and ensure you are always
focused on your objectives!

15. Credit:
HBO
4) Create A Culture That
Emphasize on“Progress,Not
Perfection”
A/B testing,SEO Optimization
and conversion rates are meant to
make your website better than it
was yesterday!

16. Credit:
HBO
5) Save Money
Instead of repeating what has
been working,analytics allows
you to test budget,understand
the conversion rate and optimize
faster!
You to get better results for the
same budget!

17. Credit:
HBO
Knowledge is Power
–Petyr Baelish“ ”

18. Credit:
HBO
Why Google Analytics instead of
other tools?

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HBO
1) Helps To Determine Effectiveness
Google Analytics allows you to analyze the
source of traffic,i.e.backlinks,paid ads or
other sources.
It tells you if your marketing campaigns are
actually driving traffic to your website.

20. Credit:
HBO
2) Provides Actionable Information
With Google Analytics,you can determine
your content source which allows you to
understand which pages are of more value
to your customers.
This allows you to create content which has
a greater chance of becoming the next
trending article!

21. Credit:
HBO
3) Focus On What Really Matters
Powerful interface allows you to generate
custom dashboards and automate reports
from multiple dimensions and metrics for
your key stake holders!
This allows you to focus on getting results
instead of preparing reports.

22. Credit:
HBO
4) Free To Use
No monthly subscription fees unless your
website exceeds 10 million hits per month.
When that happens,it is a good problem
isn’t it?

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HBO
Why Partner With Happy
Marketer?

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HBO
As Google Regional Trainers,we help
marketers understand and interpret data
from their website,with a focus on
enabling more analytics professionals
within their organization.

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HBO
We manage Google Analytics initiatives
for Asia’s leading brands,including
Standard Chartered,Nanyang Business
School,Coffee Bean & Tea Leaf among
many others!

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HBO
We use our KICKSTART approach to help
you understand your customers and spends
better.

27. Happy Marketer’s
9-Step Approach

28. To utilize the power of Google Analytics,visit us at
www.happymarketer.com
or write to us at hello@happymarketer.com
Author: Terrence Quah
Senior Consultant
(Search & Analytics) at
Happy Marketer