It's a wild, wild world in the ad agency universe - brush up on your mobile marketing, online advertising on social networks and Places skills to help grow your business and make your clients think you are a genius.
Presented to AAF Amarillo - learn more about Katie at www.schipul.com/happykatie.
Social ads and Geo-Marketing for the Advertising world
1. CHECK IN
WHERE, WITH
WHAT?
Social media advertising + you
Katie Laird | www.schipul.com | @schipul
www.flickr.com/photos/_girlwithcamera/2398682491
2. Average social network user age
Facebook = 38 years old
LinkedIn = 48 years old
YouTube = 27 years old
Twitter = 30+ years old
www.flowtown.com
REAL BIZ
7. IMPORTANCE OF MIXING IT UP
http://www.psychster.com/library/PSYCHSTER_Allrecipes_Widget_Whitepaper_Mar10_FINAL.pdf
8. “No ad type was so engaging that it overcame
the advantage found by
matching the brand to the website.”
http://www.psychster.com/library/PSYCHSTER_Allrecipes_Widget_Whitepaper_Mar10_FINAL.pdf
18. FOURSQUARE www.foursquare.com
• Giant market share
• Offers analytics to learn about your customers better
• Gaming element (badges) makes it FUN!
• Great for large conferences and events too
20. YOUR OPPORTUNITY
• Listen, listen, listen
• Offer 1st timer + return incentives
• Connect all online / offline marketing to it
• Get to know your customers!
Foursquare gets 22,000 +
new users a day
21. GOWALLA www.gowalla.com
• Claim your business location
• Cool ‘custom stamps’ (for a fee + a bit of luck)
• Create special offers and greetings for customers
23. Check into
SHOPKICK www.shopkick.com
brands
• Don’t want to check-in? Just walk into a business
• Receive coupons, daily specials or whatever - just for being there
• No battery drain, no work
24. Check into
MISO www.gomiso.com
content
Text
www.flickr.com/photos/11012786@N04/2975519343/ www.flickr.com/photos/37567797@N06/4561888728/
• Check ins for the couch potato
• Connect with other fans
• Move over Nielsen ratings
25. Your
FACEBOOK www.facebook.com
safest bet!
• 90% check ins happen here
• Connect to your fanpage activities
• Leverage social connections
28. THE REALITY OF CHECK INS
Current Users (17%) Potential Users (83%)
29. WHAT’S THE HOLD UP?
• No motivation (49% polled)
• Security concerns (48% polled)
• No smart phone
• Stronger success in focused arena:
• Restaurants = 53%
• Coffee shops = 40%
• Hotels = 38%
• Bars / clubs = 36% http://www.flickr.com/photos/tgkw/4858749906
30. WHAT IT’S
REALLY ALL
ABOUT
• It’s not where you are,
it’s what you’re experiencing
• Tie it all in together + make life easier
• Make your business easy to talk about
• ENJOY!! Have fun with your customers
31. THANK YOU!
Katie Laird | Head Communications Geek | @happykatie
Schipul - The Web Marketing Company | www.schipul.com
Find my slides: www.slideshare.net/happykatie