Best of INBOUND 2015 Recap by Hansen Hunt
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Inbound marketing revolutionary Hansen Hunt presents The best of INBOUND15 including inspirational takeaways, the hottest strategies in marketing right now, and the top new tools everyone is using.
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Best of INBOUND 2015 Recap by Hansen Hunt
- 1. Welcome to the #SDHUG Live Tweet @sandiegohug #SDHUG Hansen Hunt, SDHUG Leader Topic: Best of INBOUND15 Omar Zenhom, Co-Founder of Webinar Ninja Topic: Plan and Launch Your 1st Webinar Watch Online: http://webinarninja.co/sdhug/
- 2. #SDHUG Agenda Live Tweet @sandiegohug #SDHUG Watch Online: http://webinarninja.co/sdhug/ 3:30 – 4:00PM: The Best of INBOUND With Hansen Hunt 4:00 – 4:30PM: Power Q&A With 14 Mentors (Grab a beer/Use restroom) 4:30 – 5:30PM: Plan and Launch Your 1st Webinar With Omar Zenhom 5:30 – 6:00PM: Q&A, Networking, Mingle, Beer
- 3. Hansen Hunt 25% Geek 25% Superman 25% Grump 25% Genius 100% Beer Drinking Unicorn @unomos @sandiegohug unomos@gmail.com #SDHUG
- 4. Strengthen the immune system Reduce stress Assist Sleep Lower Blood Pressure Antidote to depression #SDHUG What Can Do All This?
- 5. Bolsters will to live Dispels loneliness Eases fear Builds self-esteem Imparts feelings of belonging #SDHUG
- 6. #SDHUG People need 4 HUGs a day for survival, 8 for maintenance, and 12 for growth.
- 7. INBOUND15 #SDHUG: Best of INBOUND15 #calmbeforethestorm
- 9. Seth Godin “You have to be able to hold two ideas in your head at the same time. It might work, and it might not work.” “Do things that matter.” Watch Keynote: https://www.youtube.com/watch?v=6kGFyrVgUPk
- 10. Sketch notes from Seth Godin By Dennis Kardys @dkardys
- 11. Dharmesh Shah “Market unto others as you would have them market unto you.”
- 12. Brian Halligan “You can’t out-spend the giants, but you can out-think, out-teach, and out-help them.”
- 14. Ann Handley “The biggest missed opportunity in marketing is playing it too safe.”
- 15. Mari Smith “Craft content with your audience's audience in mind.” http://www.marismith.com/inbound/
- 16. Daniel Pink “The new ABCs of selling: Attunement, Buoyancy, Clarity.”
- 18. 2 Strategies.
- 21. Content See what I did there? Repurpose
- 22. #BeAuthentic Great marketers do it.
- 23. Live Video Is so hot right now.
- 24. 3 Tools.
- 25. Blab oktopost Contentmarketer.io BuzzsumoBuzzstream viralnewschart meerkat Periscope Facebook Live snip.ly HackerNews trends.builtwith All Session Notes & Videos http://bit.ly/1kcTX9j predictive lead scoring reporting Ads connect HubSpot…
- 26. 4 State of INBOUND. http://www.stateofinbound.com/
- 29. @unomos @sandiegohug unomos@gmail.com #SDHUG Thank You!
Editor's Notes
- Welcome to SDHUG Hello everyone online! Live tweet using the hash tag #SDHUG Stay off the wifi
- Things I like: Pickles Popcorn Beef Jerky Cheese Beer
- People need 4 HUGs a day for survival, 8 for maintenance, and 12 for growth. How many have you had today?
- Another way to think of this is, “Would I want it sent to my mother?”
- - SFD – Shitty First Draft
- If you covered up your logo would YOU recognize you?
- - If you understand your customer’s audience, then you will better understand what content your customer needs. - Make your customers look awesome
- Attunement is about being empathetic. Buoyancy is about being able to stay afloat even after facing an ocean of rejection. Clarity is about curating information and being able to separate signal from noise.
- Ahmen the #troublemaker The engineering party Kalamazoo HUG leader and personal friend Dan Moyle Seth Godin with a head smaller than my beard MC of INBOUND and previous SDHUG speaker Dan Sally, on stage taking a selfie right after INBOUND wrapped up.
- Slack CEO, Bill Macaitis, called podcasts one of the most effective top-of-the-funnel content offers Tap into your community of influencers Be consistent and set SMART goals: Specific, Measurable, Attainable, Realistic, Timely Think about connection, not content “Content is like crack; with the addiction, people eventually get exhausted. There’s a difference between connection and getting your content fix. ” -Marc Maron The more human you can make your podcast, the more likely it is to connect with your persona emotionally
- Sonia Simone of Copyblogger asks Are you worth it? She says you have to be worth it because no one owes you their time and attention Passionate content wins Don’t get discouraged, Content marketing has a flywheel affect Make the user happy to make the algorithm happy Headlines are tremendously important Use social paid ads for content amplification. Pro tip: Only boost Facebook posts that are organically gaining more traction to drastically increase engagement and reduce cpc
- Repurpose content snippets Customer Insight Modular Imagination: modular content. Create & curate content snippets related to core concepts (personas, keywords, lifecycle stage) Add the bacon: gather modular content, like testimonials, from influencers which will make that content POP
- Live video is the hot new thing Periscope Meerkat Blab: “Google hangouts done right” – Joel Comm Live for FB Mentions
- Snip.ly – add a lead gen CTA on every link you share, including over other websites you send traffic to Buzzsumo – this is how I find the hottest, newest content and topic influencers to share and connect with Buzzstream is more focused on finding and engaging with the influencers
- Leading marketers track ROI, prove success, and reap the rewards
- When you look in the mirror, what do you see? Be authentic, be a unicorn.