The document discusses viral marketing strategies for promoting a school radio station called Academy Radio. It proposes using low-cost tactics like posting logos and slogans on post-it notes around the school, including logos in textbooks and lockers, and having teachers mention the radio station to spread awareness virally. The plan outlines rolling out these tactics over four weeks to build word-of-mouth promotion of Academy Radio without spending money on traditional advertisements.

1. By Amy and Hannah

5. Schedule Week 1 Week 2 Week 3 Week 4 Planning Logo design Post-it notes Start getting the slogan around Brainstorm Getting it around school Sheets in lockers with logo on Read out in lessons Think of times and places Shown in classes Logo dotted around the school Introduce what we are advertising Check if it’s possible to do Logo shown spontaneously in presentations Introduce the slogan LAUNCH RADIO!!