What is Postmodernism presentation

1. Postmodernism

2. What is postmodernism and
why it is relevant to our
project?
• The postmodern era is characterised by
uncertainty in society and chaos.
• A post modern society involves a media
saturated consumer culture, where
individuals are free to ‘pick and mix’ identities
and lifestyles, chosen from a limitless range
on constantly changing consumer goods
which are available across the world

3. The change and distiction
between high culture and
popular culture..
• Postmodernists ague that mass markets and
consumption patterns are makng the
didtiction between high and popular culture
meaningless.
• There has been a huge expansion of media
based creative an cultural industries
• E.g. advertising, television, Film and web
publishing
• This now means that there is a huge range of
media and cultural media products available
to all…

4. • 50 years ago it would have been
impossible for us to get a photograph of
Tokyo city, however because of the
postmodern society we live in today, I
was able to. (add pic of tokyo)

5. Baudrillard
• Baudrillard sees life in the postmodern era as
being so dominated by media imagery that it
has become what he calls ‘media saturated’
• The media presents multiple realities and he
calls this ‘simulacra’
• Simulactra are images or reproductions and
copies which apear to reflect thing sin the real
world but have no base in reality
• This ‘hyper reality’ is a view of the world
which Is actually created and defined by the
media. Our music video had no basest in
reality at all. New media technologies have
allowed us to inhabit multiple worlds, which
has significantly aided our creativity.

6. Stylistically, media
intertextuality (postmoderninsm
and how it relates to the arts)
• One of the pleasures that audiences
experience in the consumption of media texts
and the joy of recognition
• One form of this pleasure comes in
recognizing the reference in one media text to
another
• Intertextuality is the way in which text refers
to other media text which the audience will
recognize.

7. Mimicry
• Mimicry- this interdependent relationship
between texts can take a number of different
forms, it often transcends both genres and
media forms. This means that a text created
in one media can be used in another medium.
We used a 1950s b movie( Godzilla) as
inspiration for our media video. We mimicked
another media text. We also mimicked the
comic book style, which created a new media
form and we interested the audience by
referencing things intertextually. This is the
reason we used Tokyo.