1. Creating a Community & a strong engagement strategy for
Pantaloons
1
Assignment:
Best use of Social Networks (Facebook) especially and build a
strong community through exclusive engagement tactics in order
to build and involve the community in the brands initiatives
Objectives:
• Sustainable, long-term approach to build & engage users within
the community
• Offer exclusivity specifically for the fans & followers on Social
Networks (i.e. Facebook)
• Engage & Participate in other communities in order to
Strategy:
• Use engagement tactics such as Contests, Brand engagement
in order to involve users
• Use exclusive events using Live-webcasts specific to online
users and integrate it on Social Networks
• Building relationships with popular communities and offering
contest and exclusive content opportunities on behalf of
Pantaloons
• Integrating Social Media efforts with Traditional marketing
efforts

2. Posting various videos on New
products, Offerings, first look of TVc’s,
Behind the scenes
Strong Consumer engagement
contests which allowed users to be a
part of brand’s exclusive activities
such as Store Launches, Meeting
Pantaloons Femina Miss India
Contestants
Integrating all possible content on images,
Products, Videos, discount & offers
Promoted online activities during
Book Tour using signage, leaflets
Integration of traditional medium to drive
traffic from their loyal customers to the
facebook fan page
Exclusive engagement activities such as
Live-Webcast, Behind the scenes on
Pantaloons Femina Miss India
Digital Program Overview
The MS&L team designed a
Social Media strategy that
created an authentic online
engagement for Pantaloons,
allowed fans to become a part of
the community and get regularly
engaged on various online
initiatives by Pantaloons and
continued to engage users
with relevant tools.
Creating a Community & a strong engagement strategy for
Pantaloons

3. Pantaloons / Engagement on Social Networks: Results
3
Results Highlights
• Drove more than 15000 fan to the page
in 45 days
• Overall Impressions – 25,000 on an avg.
on every post
• More than 1500 interactions per day
which consists of comments, private
messages from fans showing their
support, asking questions related to
products, discount offers, Loyalty
programs, Participating in contests,
sharing pictures and videos of theirs to
flaunting Pantaloon Styling
• Number of contests – 4, more than 3000
people joined the pantaloons fan page in
women’s day contest & approximate
• 2000 active viewers participating the live
streaming of the Fashion show
Sample Facebook activities & Fan Comments