Seductive interaction design, Evil Design, Talk about seducing the user to to come back to the product, service, application.held at Trondheim Developer Conference

1. Seduce your users
and they will
come
back
@hakhap

2. Seduction is the process of deliberately enticing a person,
to lead astray, as from duty, rectitude, or the like; to
corrupt, to persuade or induce to engage in sexual
behaviour.

3. Fredrik Johnsson
• Interaction designer
• Computas AS
• Malmö, Sweden

5. Arrive Perform Leave

6. • Oden Plan, Stockholm
• Increase use of stairs?

7. Stand out form the crowd

8. Tease

9. Easy but not to easy

10. Make it fun to
• Submit data
• Browse data

11. Know your users
• Mental model
• Meaning

12. Be unpredictable

13. Be unpredictable

14. Invite to hang around

16. Give something
• P
Personal
• U
Unexptected
• M
Meaningful
• P
Pleasently Packaged

17. Dopplr personal travel report

18. User investment
http://johnnyholland.org/wp-content/uploads/netflix-curiosity.jpg

19. Small steps

20. Sum it up
• Beauty
• Challenge
• Unknown is intriguing
• Give something

21. Fredrik
Johnsson
Senior interaction designer
@hakhap
Computas.com
Thank
you