8. “There
is
a
world
market
for
maybe
five
computers.”
-‐
Tom
Watson,
Founder
of
IBM
“Cinema
is
a
fad.”
-‐
Charlie
Chaplin
“Flight
by
machines
heavier
than
air
is
unpracZcal
and
insignificant,
if
not
u[erly
impossible.”
-‐
Canadian
mathemaZcian
Simon
Newcomb,
18
months
before
the
Wright
Brothers’
flight
9. SINGULARITY TRAINS BUSINESS LEADERS,
ENTREPRENEURS, SCIENTISTS, &
INNOVATORS TO THINK EXPONENTIALLY.
MOST BUSINESSES,
GOVERNMENTS, SYSTEMS
PLANNERS THINK LINEARLY
ABOUT THE FUTURE OF
TECHNOLOGY.
37. 250
million
transac5ons
500,000
users
Can
we
predict
member
behavior,
improve
profitability,
and
reduce
risk
by
looking
at
a
dataset
including:
38. PREDICT
DEFAULTS
WITH
80%
ACCURACY
RESULTS
DIFFERED
FROM
TRADITIONAL
CREDIT
SCORE
BY
10%
MODEL
APPROVES
1%
MORE
LOANS
AND
REDUCES
DEFAULTS
BY
15%
“For
example,
5%
of
your
members
would
be
10%
more
profitable
if
they
used
a
loan
product.
15%
of
those
members
are
very
likely
to
sign
up
for
the
product,
and
using
our
new
credit
risk
model
we
can
approve
10%
more
people
for
the
loan”
PREDICT
PRODUCT
LIFE
CYCLE
•
IMPROVE
PROFITABILITY
•
REDUCE
RISK
For
example:
39. THE
FIRST
MINIMUM
VIABLE
PRODUCT
NEXT:
CONNECT
THESE
FINDINGS
WITH
WELLNESS
BEHAVIOR.
46. Purpose
1. Generate
new
revenue
from
exisZng
products
2. Help
retain
exisZng
and
a]ract
new
CU
members
3. Improve
overall
member
profitability,
reduce
lending
risk,
and
increase
repayment
47.
48.
49.
50.
51. Calls
to
ac5on
• The
research
suggests
healthy
living
members
are
be]er
risk
and
more
profitable
• Researchers
were
able
to
predict
the
next
best
product
using
transacZonal
data
• The
research
suggests
that
quanZfied
self
data
can
improve
the
predic5on
model
even
further
• AddiZonal
data
sets
-‐
economic
or
locaZon
data,
for
example
-‐
impact
on
consumer
behavior.
52. 52
IS
THERE
A
MEASURABLE
CONNECTION
BETWEEN
PHYSICAL
AND
FINANCIAL
HEALTH?
YES
CAN
WE
PREDICT
BEHAVIOR
BASED
ON
THOSE
CONNECTIONS?
YES
CAN
WE
USE
DATA
TO
PREDICT
AND
IMPROVE
MEMBERS
FINANCIAL
HEALTH?
YES
CAN
WE
INTEGRATE
HEALTH
AND
FINANCIAL
DATA
TO
MOVE
MEMBERS
ALONG
A
PATH
TO
TOTAL
WELLNESS?
WE
NEED
OPT-‐IN
MEMBER
DATA
JOIN
THE
PILOT
PROJECT
53. Calls
to
ac5on
Get
involved
in
the
pilot
project
• Pilot
starts
in
July
and
will
last
9
months
• 3
credit
unions,
with
1
more
spot
available
• All
necessary
infrastructure
provided
through
plagorm
at
www.walkmo.re
• The
plagorm
will
be
adapted
to
fit
each
credit
union’s
needs