The Association of Professional Declutteres and Organisers (APDO) conference presentation: Styling For Sale Like a Professional.

1. APDO2016
STYLE FOR SALE LIKE A PROFESSIONAL
#APDO2016Gwendoline

2. #APDO2016Gwendoline
• Introduction
• Estate Agents
• Client Consultation
• Styling Tips
• Pricing
• Question & Answer
APDO2016
STYLING FOR SALE LIKE A PROFESSIONAL

3. APDO2016
INTRODUCTION - GWENDOLINE
What ‘Styling for Sale’ question
would you like me to
answer today?
Twitter: @ga_interiors
#APDO2016Gwendoline

4. APDO2016
INTRODUCTION - GWENDOLINE

5. APDO2016
INTRODUCTION – STYLING FOR SALE
Styling For
Sale
Home
Staging
Home
Styling
House
Doctor
Makeover
for Sale
@ga_interiors #APDO2016Gwendoline

6. APDO2016 – STYLING FOR SALE
THE PROCESS
@ga_interiors #APDO2016Gwendoline

7. APDO2016 – AGENTS
@ga_interiors #APDO2016Gwendoline
“GET CONNECTED”

8. APDO2016 – AGENTS
Estate
Agent
Cluttered
Property
Letting
Agent
Empty
Property.
Window &
Lighting
Furnishings
& Paint
colour
Property
Developer
Show
Home
Managing
Agent
Dated
Property
@ga_interiors #APDO2016Gwendoline

9. APDO2016 – AGENTS
Create
Relationship
Meet &
Greet
Regular
contact
Advice &
Guidance
Thank
You
@ga_interiors #APDO2016Gwendoline

10. APDO2016 – CLIENT CONSULTATION
@ga_interiors #APDO2016Gwendoline
“GET TO KNOW THE CLIENT”

11. APDO2016 – CLIENT CONSULTATION
Create
Relationship
Meet &
Greet
Review
Property
Advice &
Guidance
Follow Up
Services
@ga_interiors #APDO2016Gwendoline

12. APDO2016 – CLIENT CONSULTATION
@ga_interiors #APDO2016Gwendoline
Meet &
Greet
Client
Questions
Property
Questions
Buyer Profile
Questions
Selling
Question
How long have you lived in the property?
Who lives in the property?
Do you work from home?

13. APDO2016 – CLIENT CONSULTATION
@ga_interiors #APDO2016Gwendoline
Meet &
Greet
Client
Questions
Property
Questions
Buyer Profile
Questions
Selling
Question
How many bedrooms are there?
What items would you like to keep?
Are there any issues with the property?

14. APDO2016 – CLIENT CONSULTATION
@ga_interiors #APDO2016Gwendoline
Meet &
Greet
Client
Questions
Property
Questions
Buyer Profile
Questions
Selling
Question
What has been the reaction to the property?
Have you had any viewings?
Who is your ideal buyer?

15. APDO2016 – CLIENT CONSULTATION
@ga_interiors #APDO2016Gwendoline
Meet &
Greet
Client
Questions
Property
Questions
Buyer Profile
Questions
Selling
Question
Why do you need my help?
Why are you selling?

16. APDO2016 – CLIENT CONSULTATION
@ga_interiors #APDO2016Gwendoline
Review
Property
Use of Space
Colour Flow
Clutter
Garden

17. APDO2016 – CLIENT CONSULTATION
USE OF SPACE
@ga_interiors #APDO2016Gwendoline

18. APDO2016 – CLIENT CONSULTATION
USE OF SPACE (BEFORE)
@ga_interiors #APDO2016Gwendoline

19. APDO2016 – CLIENT CONSULTATION
USE OF SPACE (AFTER)
@ga_interiors #APDO2016Gwendoline

20. APDO2016 – CLIENT CONSULTATION
@ga_interiors #APDO2016Gwendoline
Review
Property
Use of Space
Colour Flow
Clutter
Garden

21. APDO2016 – CLIENT CONSULTATION
COLOUR FLOW (BEFORE)
@ga_interiors #APDO2016Gwendoline

22. APDO2016 – CLIENT CONSULTATION
COLOUR FLOW (AFTER)
@ga_interiors #APDO2016Gwendoline

23. APDO2016 – CLIENT CONSULTATION
COLOUR FLOW (BEFORE)
@ga_interiors #APDO2016Gwendoline

24. APDO2016 – CLIENT CONSULTATION
COLOUR FLOW (AFTER)
@ga_interiors #APDO2016Gwendoline

25. APDO2016 – CLIENT CONSULTATION
@ga_interiors #APDO2016Gwendoline
Review
Property
Use of Space
Colour Flow
Clutter
Garden

26. APDO2016 – CLIENT CONSULTATION
CLUTTER (BEFORE)
@ga_interiors #APDO2016Gwendoline

27. APDO2016 – CLIENT CONSULTATION
CLUTTER (AFTER)
@ga_interiors #APDO2016Gwendoline

28. APDO2016 – CLIENT CONSULTATION
CLUTTER (BEFORE)
@ga_interiors #APDO2016Gwendoline

29. APDO2016 – CLIENT CONSULTATION
CLUTTER (AFTER)
@ga_interiors #APDO2016Gwendoline

30. APDO2016 – CLIENT CONSULTATION
CLUTTER (BEFORE)
@ga_interiors #APDO2016Gwendoline

31. APDO2016 – CLIENT CONSULTATION
CLUTTER (AFTER)
@ga_interiors #APDO2016Gwendoline

32. APDO2016 – CLIENT CONSULTATION
@ga_interiors #APDO2016Gwendoline
Review
Property
Use of Space
Colour Flow
Clutter
Garden

33. APDO2016 – CLIENT CONSULTATION
GARDEN (BEFORE)
@ga_interiors #APDO2016Gwendoline

34. APDO2016 – CLIENT CONSULTATION
GARDEN (AFTER)
@ga_interiors #APDO2016Gwendoline

35. APDO2016 – CLIENT CONSULTATION
GARDEN (BEFORE)
@ga_interiors #APDO2016Gwendoline

36. APDO2016 – CLIENT CONSULTATION
GARDEN (AFTER)
@ga_interiors #APDO2016Gwendoline

37. APDO2016 – CLIENT CONSULTATION
@ga_interiors #APDO2016Gwendoline
Advice &
Guidance
During:
Verbal Ideas
After:
Audio
Follow up:
Ideas Report

38. APDO2016 – CLIENT CONSULTATION
@ga_interiors #APDO2016Gwendoline
Follow Up
Services
What can they do themselves?
What do they need your help with?
What additional trades do they need?

39. APDO2016 – STYLING TIPS
@ga_interiors #APDO2016Gwendoline
“GET IT LOOKING #GORGEOUS”

40. APDO2016 – STYLING TIPS
@ga_interiors #APDO2016Gwendoline
Give a great first impression
Remove lifestyle, eg: Rubbish bins
Create connection with the garden

41. APDO2016 – STYLING TIPS
@ga_interiors #APDO2016Gwendoline

42. APDO2016 – STYLING TIPS
@ga_interiors #APDO2016Gwendoline
Remove lifestyle, eg: Dogs beds
Balance colour scheme
Segment the room space

43. APDO2016 – STYLING TIPS
@ga_interiors #APDO2016Gwendoline

44. APDO2016 – STYLING TIPS
@ga_interiors #APDO2016Gwendoline
Position artwork correctly
Add a headboard
Incorporate side tables

45. APDO2016 – STYLING TIPS
@ga_interiors #APDO2016Gwendoline

46. APDO2016 – PRICING
@ga_interiors #APDO2016Gwendoline
“GET THE PRICE RIGHT”

47. APDO2016 – PRICING
PRICING
YOUR TIME
Hourly Fee
Fixed Fee by Room
Percentage of overall budget (10% to 30%)
Calculate the entire scope of the project
Price per square metre
(£4 to £25 per square metre)
@ga_interiors #APDO2016Gwendoline

48. APDO2016 – PRICING
HOW MUCH DO YOU WANT TO EARN?
EXAMPLE:
Gross Profit: £1,000,000
Overheads (70%) = £700,000
Training & Finance (20%) = £200,000
Saving/Emergency (10%) = £100,000
Calculate Average Order Value (AOV): This is the average amount your clients spend
with you.
Assume 20 clients = £1,000,000 /20 = £50,000
(Gail Doby, www.DesignSuccessuU.com)
@ga_interiors #APDO2016Gwendoline

49. APDO2016 – PRICING
PRODUCTS
Percentage Mark up (10% - 50%) on High Street Products
Fixed Fee Commission on Handmade Products
Keep any Designer Discount
@ga_interiors #APDO2016Gwendoline

50. APDO2016 – PRICING
TRADES
Hourly Rate
Mark Up
Fixed Price
@ga_interiors #APDO2016Gwendoline

51. APDO2016 – PRICING
ADDITIONAL
ADVICE
Gail Doby – Value Based Fee System
www.designsuccessu.com
Gail Doby – 12 Month Roadmap to Financial Success
www.designsuccessu.com
Nika Stewart
www.nikastewart.com
Mike Dillard - Attraction Marketing
www.magneticsponsoring.com
@ga_interiors #APDO2016Gwendoline

52. APDO2016
STYLE FOR SALE LIKE A PROFESSIONAL
GWENDOLINE ALDERTON
www.ga-interiors.co.uk
Q&A