Presentation for the Introduction to Media Management at Keio Media Design Master Course Group work with: Gustavo Dore, Wei Liang, Rune Buick, Kim Doyun

1. INTRODUCTION TO MEDIA MANAGEMENT BRAZIL SINGAPORE KOREA JAPAN FEDERAL COMMUNICATION COMMISSIONNET NEUTRALITY

2. What is Net Neutrality? A series of regulations that FCC is proposing Federal Communication Commission of the U.S. A National Broadband Plan Ensure open access Business Opportunity As an open system “freedom to innovate without permission” COMCAST NET NEUTRALITY CONTROVERSY

3. Principles of Net Neutrality Providers cannot prevent users from accessing LAWFUL internet content of their choice. Providers cannot prohibit users from attaching non-harmful devices to network Non-discrimination against content, while allowing reasonable network management Ensure transparency of providers

4. Solutions Our stand Cons Intro High implementation costs to monitor the internet

5. Solutions Our stand Cons Intro So the companies prefer to work case by case

6. Solutions Our stand Cons Intro A solution proposed is a self-regulated internet: Create mechanisms for complains and an agency to follow those problems

7. Solutions Our stand Cons Intro The government influence can be dangerous: - Will they use for their own benefits? - Too much regulation can discourage the new companies

8. Solutions Our stand Solutions Our stand Cons Intro Intro Cons The private sector will lose their business model: - They can’t ask higher prices for higher speed

9. Solutions Our stand Cons Intro The wireless problem(today’s wireless configuration) Signal level Distance from the tower increase

10. Solutions Our stand Cons Intro With Net Neutrality the costs are too high to implement this fair system for the companies Signal level Distance from the tower increase

11. Solutions Our stand Cons Intro Limited BandwidthSudden Convergence of TrafficUnfair to investors who have bought some bandwidth Signal level Distance from the tower increase

13. BusinessopportunitiesThroughout reinforcing strength of net-neutrality,its vulnerable points can be overcome.

17. Solutions Our stand Intro Cons Policies to encourage FREE MARKET: a. Build more wired, wireless networks and necessary infrastructure attract new providers b. Other methods of transmission White space (opened in Nov 2009 by FCC) Satellite Broadband Internet (eg. Tooway) Research and development Educate potential providers

18. Solutions Our stand Intro Cons Policies to encourage FREE MARKET: c. Cash injections very high setup costs government subsidies (eg. NTT) foreign investors (joint partnerships) d. Measures to attract foreign investors / local investors Tax rebates build human resources, build infrastructure (eg. communications related industrial parks) e. Government support for network start-up companies Explore niche markets (eg. Tooway)

19. Solutions Our stand Intro Cons 2. Open internet regulation for content providers 3. Online channels for complaints eg. Facebook groups, website, emails, etc. Cost effective way of monitoring the internet Support Genachowski’s proposal to facilitate self-governance

20. Solutions Our stand Intro Cons 4. Legislation to protect “neutral net” from government abuse 5. Solution for discussion The right to charge for better services Win-win situation?