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Galapagos Japan


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Presentation for the Introduction to Media Management class at Keio Media Design master course

Group Work with: Gustavo Dore, Kim Doyun, Rune Buick and Wei Liang

Published in: Travel
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Galapagos Japan

  1. 1. Galapagos Japan<br />Can Japan afford this situation?<br />
  2. 2. INTRODUCTION<br />The Galápagos Islands are an archipelago of volcanic islands distributed around the equator in the Pacific Ocean, 972 km west of continental Ecuador. Wildlife is its most notable feature. *From Wikipedia<br />
  3. 3. INTRODUCTION<br />The Galapagos island attracts a lot of people<br />The Island's interesting volcanic geology, as well as its rich flora and fauna have been admired and studied by numerous travelers, scientist, and nature-lovers.<br />And it is also the BEST diving destination in the world.<br />
  4. 4. BUT,<br />
  5. 5. INTRODUCTION<br />A theory changed this beautiful island into the symbol of devolution<br />“The country was compared to what we might imagine the cultivated parts of the Infernal regions to be. The marine iguanas that were common along the shores of all the islands were 'hideous-looking creatures, of a dirty black color, stupid and sluggish in their movements’”<br />
  6. 6. INTRODUCTION<br />Our proud economic experts couldn’t miss this kind of concept<br />EconomicConcept<br />BiologicalConcept<br />The case of developed but isolated market could be cited<br />throughout the devolution theory on biology<br />
  7. 7. INTRODUCTION<br />Nowadays, the situation of Japan is similar to Galapagos Theory<br />Japan’s cell phones are like the endemic species that Darwin encountered on the<br />Galápagos Islands : fantastically evolved and divergent from their mainland cousins— explains Takeshi Natsuno, who teaches at Tokyo’s Keio University. <br />July 20, 2009, the New York Times.<br />Japanese phones suffer from ‘Galapagos Syndrome’ and are too complex to survive abroad<br />
  8. 8. INTRODUCTION<br />Experts said that the high standard of Japanese products is one of the causes for Japan’s current situation<br />Very High DomesticStandard <br />Resulting inStrongCompetition<br />DemandinghigherStandard<br />Focusing ondomesticstandard<br />Inducingquality-centricpolicy<br />IgnoringGlobal Standard<br />
  9. 9. INTRODUCTION<br />So how should we evaluate this ‘Galapagos Japan’?<br />Positive or Negative?<br />Encourage or Discourage?<br />
  10. 10. Galapagos Japan<br />Positive Effects<br />
  11. 11. POSITIVE EFFECTS<br />1. Superbly adapted to Japan’s environment<br />Suits Japanese culture, lifestyle, environment<br />Meet Japanese needs very well<br />Examples:<br />Japanese commute a lot on trains=> cannot interact much with people => need entertainment <br />3D TV & Games<br />High tech games<br />Felica<br />
  12. 12. POSITIVE EFFECTS<br /><ul><li>1. Superbly adapted to Japan’s environment
  13. 13. Suits Japanese culture, lifestyle, environment
  14. 14. Meet Japanese needs very well
  15. 15. Examples:
  16. 16. Kawaii culture => animated emoticons, graphics, background on keitai</li></li></ul><li>POSITIVE EFFECTS<br />2. Evolved into “new species” not seen elsewhere<br />Galapagos will produce “new species”<br />Advance technology and innovations<br />Examples:<br />Felica<br />QR Code<br />=<br />Sekigaisen-Tsushin<br />
  17. 17. POSITIVE EFFECTS<br />2. Evolved into “new species” not seen elsewhere<br />Galapagos will produce “new species”<br />Advance technology and innovations<br />Examples:<br />Felica<br />QR Code<br />POTENTIAL TO EXPORT THESE INNOVATIONS!<br />=<br />Sekigaisen-Tsushin<br />
  18. 18. POSITIVE EFFECTS<br /><ul><li>3. Protected domestic market
  19. 19. Very difficult for foreign competitors to enter the market
  20. 20. Cause: Incompatibility in technology and differences in needs
  21. 21. Examples:</li></ul>NO FELICA??<br />NO ANIMATED EMOTICONS?!<br />NO TV???<br />REJECT!!!<br />
  22. 22. Galapagos Japan<br />Negative Effects<br />
  23. 23. NEGATIVE EFFECTS<br />Isolation<br />Stagnant Economy<br />Illustrations by Rune Buick<br />
  24. 24. NEGATIVE EFFECTS<br />Population<br />Highest % of elderly citizens<br />21% over 65 years old<br />Shrinking labor force<br />
  25. 25. NEGATIVES<br />Language and Culture<br />日本語<br />ENGLISH<br />trade<br />market share<br />
  26. 26. NEGATIVES<br />Japan’s<br />Cell phone Industry <br />Rich Content and Email Service <br />YET<br />Failed to expand <br />market share<br />outside Japan <br />
  27. 27. NEGATIVES<br />Digital Broadcasting<br />Only a few South American countries signed with the new system<br />Even though Japan’s<br />technology is advanced <br />
  28. 28. NEGATIVES<br />Construction <br />Industry<br />Earthquakes<br />High Cost to Install <br />No demand in Korea or Brazil .. etc <br />
  29. 29. Galapagos Japan<br />Recommendations<br />
  30. 30. RECOMMENDATIONS<br />Conclusions – beyond galapagos<br />Galapagos Japan is a good situation for the development of technology in Japan<br />Create a new market<br />Isolated <br />Market<br />Global <br />Market<br />Competitive market<br />
  31. 31. RECOMMENDATIONS<br />Conclusions – beyond galapagos<br />But in the long run Japan population is decreasing and the country starts to lack workforce and consuming market is reducing<br />
  32. 32. RECOMMENDATIONS<br />Conclusions – beyond galapagos<br />Instead of extinguishing Galapagos, Japan should try to manage a mid ground<br />
  33. 33. RECOMMENDATIONS<br />Conclusions – beyond galapagos<br />Try to create products that manage inside and global standards<br />Be more active in selling their standards for other countries<br />
  34. 34. RECOMMENDATIONS<br />Conclusions – beyond galapagos<br />Investing in the areas that already have a good acceptance outside Japan<br />Make the specific characteristics of Japanese culture marketable <br />