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Banking Industry 
Banking in India in the modern sense originated in the last decades of the 18th 
century. The first banks were Bank of Hindustan (1770-1829) and The General 
Bank of India, established 1786 and since defunct. The largest bank, and the 
oldest still in existence, is the SBI
• Indian Banking Industry currently employees 1,175,149 employees and 
has a total of 109,811 branches in India and 171 branches abroad and 
manages an aggregate deposit of 67504.54 billion (US$1.1 trillion or 
€840 billion) and bank credit of 52604.59 billion (US$870 billion or 
€650 billion). The net profit of the banks operating in India was 1027.51 
billion (US$17 billion or €13 billion) against a turnover of 9148.59 billion 
(US$150 billion or €110 billion) for the financial year 2012-13.
Vijaya Bank 
Introduction : 
Vijaya Bank was founded on 23rd October 1931 by late Shri A.B.Shetty and 
other enterprising farmers in Mangalore, Karnataka. The bank became a 
scheduled bank in 1958. 
The bank has built a network of 1512 branches, 48 Extension Counters 
and 1528 ATMs, that span all 28 states and 4 union territories in the country 
and the workforce is 13500. the Head Office in Bangalore. 
The Bank has a three tier Organisation structure. 
• Head Office 
• Regional Office 
• Branches.
Mission 
Mission is to emerge as a prime national bank 
backed by modern technology meeting 
customer aspirations with professional banking 
services and sustained growth contributing to 
National development
Board of Directors 
Chairmen & MD 
Executive Directors 
General Managers(10) 
Departments 
(Marketing, HRD, Banking etc.) 
17 Regionals 
1528 Branches
Products and services 
• Deposits schemes: savings deposits, term deposits, current 
deposits 
• Loans and advances: Retail lending schemes etc 
• NRI services, card services, mobile banking, net banking, 
• Value added services: temple donation, payments.
Problem 
V-Mobile Banking 
• To identify problem faced by the customers in using 
mobile banking of vijaya bank 
• To identify level of awareness about V-Mobile 
Banking and its channels.
Observations 
• only 50000/- per day transaction 
• Services available only in English and Hindi 
• less awareness in rural areas 
• Large transaction under going businessmen 
are not attracted 
• less promotions done
Findings 
• The bank has launched missed call service called Free 
Buzz to customers and enables them to know the account 
balance and mini statement with zero charges 
• The Vijaya Bank’s Credit Department is accredited with 
ISO/IEC 27001:2005 certification for information security 
management system by British Standard Institute (BSI) 
• The Bank has brought all its branches, extension 
counters and offices under the corporate WAN and 
achieved 100% networking of the branches 
• Number of Vijaya Bank’s branches compared to 
competitors is less 
• Profits made by the bank has declined compared to last 
two years

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Presentation1

  • 1. Banking Industry Banking in India in the modern sense originated in the last decades of the 18th century. The first banks were Bank of Hindustan (1770-1829) and The General Bank of India, established 1786 and since defunct. The largest bank, and the oldest still in existence, is the SBI
  • 2. • Indian Banking Industry currently employees 1,175,149 employees and has a total of 109,811 branches in India and 171 branches abroad and manages an aggregate deposit of 67504.54 billion (US$1.1 trillion or €840 billion) and bank credit of 52604.59 billion (US$870 billion or €650 billion). The net profit of the banks operating in India was 1027.51 billion (US$17 billion or €13 billion) against a turnover of 9148.59 billion (US$150 billion or €110 billion) for the financial year 2012-13.
  • 3. Vijaya Bank Introduction : Vijaya Bank was founded on 23rd October 1931 by late Shri A.B.Shetty and other enterprising farmers in Mangalore, Karnataka. The bank became a scheduled bank in 1958. The bank has built a network of 1512 branches, 48 Extension Counters and 1528 ATMs, that span all 28 states and 4 union territories in the country and the workforce is 13500. the Head Office in Bangalore. The Bank has a three tier Organisation structure. • Head Office • Regional Office • Branches.
  • 4. Mission Mission is to emerge as a prime national bank backed by modern technology meeting customer aspirations with professional banking services and sustained growth contributing to National development
  • 5. Board of Directors Chairmen & MD Executive Directors General Managers(10) Departments (Marketing, HRD, Banking etc.) 17 Regionals 1528 Branches
  • 6. Products and services • Deposits schemes: savings deposits, term deposits, current deposits • Loans and advances: Retail lending schemes etc • NRI services, card services, mobile banking, net banking, • Value added services: temple donation, payments.
  • 7. Problem V-Mobile Banking • To identify problem faced by the customers in using mobile banking of vijaya bank • To identify level of awareness about V-Mobile Banking and its channels.
  • 8. Observations • only 50000/- per day transaction • Services available only in English and Hindi • less awareness in rural areas • Large transaction under going businessmen are not attracted • less promotions done
  • 9. Findings • The bank has launched missed call service called Free Buzz to customers and enables them to know the account balance and mini statement with zero charges • The Vijaya Bank’s Credit Department is accredited with ISO/IEC 27001:2005 certification for information security management system by British Standard Institute (BSI) • The Bank has brought all its branches, extension counters and offices under the corporate WAN and achieved 100% networking of the branches • Number of Vijaya Bank’s branches compared to competitors is less • Profits made by the bank has declined compared to last two years