Business Model Canvas (BMC)- A new venture concept
Presentation1
1. Banking Industry
Banking in India in the modern sense originated in the last decades of the 18th
century. The first banks were Bank of Hindustan (1770-1829) and The General
Bank of India, established 1786 and since defunct. The largest bank, and the
oldest still in existence, is the SBI
2. • Indian Banking Industry currently employees 1,175,149 employees and
has a total of 109,811 branches in India and 171 branches abroad and
manages an aggregate deposit of 67504.54 billion (US$1.1 trillion or
€840 billion) and bank credit of 52604.59 billion (US$870 billion or
€650 billion). The net profit of the banks operating in India was 1027.51
billion (US$17 billion or €13 billion) against a turnover of 9148.59 billion
(US$150 billion or €110 billion) for the financial year 2012-13.
3. Vijaya Bank
Introduction :
Vijaya Bank was founded on 23rd October 1931 by late Shri A.B.Shetty and
other enterprising farmers in Mangalore, Karnataka. The bank became a
scheduled bank in 1958.
The bank has built a network of 1512 branches, 48 Extension Counters
and 1528 ATMs, that span all 28 states and 4 union territories in the country
and the workforce is 13500. the Head Office in Bangalore.
The Bank has a three tier Organisation structure.
• Head Office
• Regional Office
• Branches.
4. Mission
Mission is to emerge as a prime national bank
backed by modern technology meeting
customer aspirations with professional banking
services and sustained growth contributing to
National development
5. Board of Directors
Chairmen & MD
Executive Directors
General Managers(10)
Departments
(Marketing, HRD, Banking etc.)
17 Regionals
1528 Branches
6. Products and services
• Deposits schemes: savings deposits, term deposits, current
deposits
• Loans and advances: Retail lending schemes etc
• NRI services, card services, mobile banking, net banking,
• Value added services: temple donation, payments.
7. Problem
V-Mobile Banking
• To identify problem faced by the customers in using
mobile banking of vijaya bank
• To identify level of awareness about V-Mobile
Banking and its channels.
8. Observations
• only 50000/- per day transaction
• Services available only in English and Hindi
• less awareness in rural areas
• Large transaction under going businessmen
are not attracted
• less promotions done
9. Findings
• The bank has launched missed call service called Free
Buzz to customers and enables them to know the account
balance and mini statement with zero charges
• The Vijaya Bank’s Credit Department is accredited with
ISO/IEC 27001:2005 certification for information security
management system by British Standard Institute (BSI)
• The Bank has brought all its branches, extension
counters and offices under the corporate WAN and
achieved 100% networking of the branches
• Number of Vijaya Bank’s branches compared to
competitors is less
• Profits made by the bank has declined compared to last
two years