The document discusses tactics for creating viral content and marketing videos online. It describes how Will It Blend was able to achieve viral success organically without using aggressive tactics. It also provides statistics on video uploads to YouTube and details strategies recommended by a viral marketing expert, such as optimizing titles, thumbnails, and tagging to get videos on the "Most Viewed" page. However, it notes that some recommended tactics could be considered "too dirty", such as deleting negative comments or using sex to drive views. The document advocates producing truly compelling content as the best way to achieve organic viral success.

7. being viral without feeling dirty What the competition does... “ Appeal to sex: if all else fails, hire the most attractive women available to be in the video. ” “ We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos ” “ We get a few people in our office to log in throughout the day and post heated comments back and forth (you can definitely have a lot of fun with this). ” “ ...if someone is saying our video (or your startup) sucks, we just delete their comment. We can’t let one user’s negativity taint everyone else’s opinions. ”

8. being viral without feeling dirty Tactics we already share with the competition... Thumbnail Optimization “ Two rules of thumb: the thumbnail should be clear (suggesting high video quality) and ideally it should have a face or at least a person in it. ” Title Optimization “ Titles can be changed a limitless number of times, so we sometimes have a catchy (and somewhat misleading) title for the first few days, then later switch to something more relevant to the brand. ” Myspace, Facebook, Friends “ Make sure everyone we know watches the video and try to get them to email it out to their friends, or at least share it on Facebook. ”

10. being viral without feeling dirty Well, without feeling TOO dirty... Greenberg emphasizes that his company’s core value is to produce content that is truly compelling and capable of being viral . “ In fact, most of our business consists of the creative content side of viral marketing campaigns: coming up with ideas for compelling campaigns, and shooting/editing videos. The core value we add to a viral campaign is that we come up with a concept that will truly go viral. ”

11. being viral without feeling dirty Well, without feeling TOO dirty... Their tactics are only necessary in a world where finding relevant viral content is next to impossible. Viral content is no longer unique, competing against mainstream media, but competing against itself. “ The Wild West days of Lonely Girl and Ask A Ninja are over. You simply can’t expect to post great videos on YouTube and have them go viral on their own, ” Announced on July 4, 2008 the LonelyGirl15 series finale will air on August 1, 2008.