2. Agenda 30 mins Discussion and Feedback 30 mins Concepts from Six Sigma- Koushik 30 mins Radio Marketing:- Angad Menon 30 mins Lessons from “Buyology”-Manjit
3. The Truth and lies about what we buy. - Buyology By Martin Lindstrom
9. Chapter 2: This Must Be the Place Brand Recall:- 1)1965 a typical customer has 34 percent brand recall.-------- 1990 it has fallen to 8 percent -- 2007 it is only 2.2%------------------ According to AC Neilson Study 2)Presence of tools like TiVo which can enable us to view serials and movies without advertisements .
