Nike is organizing a 7k run for young people around a park called the Hothouse that aims to have 3000+ teenagers and young adults participate. Before the event, they will promote it through newspapers, advertorials, Facebook, and their website. After the run, there will be a festival at the starting/finishing point. Nike's idea is to have photos installed that light up as people run past through kinetic and solar powered light bulbs activated by motion sensors, promoting the message that the young people are runners.