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Cancer Research Media Com


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Priscilla Quarcoo
Gulcan Yasa

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Cancer Research Media Com

  1. 1. Ambient Advertising Project<br />Gulcan Yasa & Priscilla Quarcoo<br />“Together We WillBeat Cancer”<br />
  2. 2. Our Task…<br />Create an ambient advertisement for the Hothouse roof.<br />150, 000 passengers daily<br />Advertisement for the Cancer Research UK<br />Environmentally Friendly<br />Ethical<br />
  3. 3. What is Cancer Research UK ?<br />Charity dedicated to cancer research<br />Raise consideration to donate<br />Raise understanding and commitment<br />Research to find out how to prevent and treat different types of cancer<br />
  4. 4. How supporters come into contact with CRUK...<br />Communications<br />Events<br />Shops<br />Online<br />Local groups<br />On street fundraisers<br />
  5. 5. Goals for CRUK by 2020<br />People will know how to reduce the risk of cancer<br />Number of smokers decreased<br />Under 75s will be less likely to get cancer<br />Cancer will be spotted earlier<br />Understand how cancer starts and develops<br />Better treatments<br />MORE PEOPLE SURVIVING CANCER<br />
  6. 6. Audience Of CRUK<br />Upper Class <br />Females<br />Supporters of CRUK<br />Touched by cancer<br />Many are 55 and over<br />
  7. 7. Competition<br />Macmillan Cancer Support<br />Improves the lives of people affected by cancer. <br />Provide practical, medical and financial support.<br />Cancer Research UK<br />Raise consideration to donate<br />Research to find out how to prevent and treat different types of cancer<br />
  8. 8. Communication platform<br />Helping<br />Commitment<br />Responsibilities<br />Role<br />Working Together<br />“ALL FOR ONE”<br />Community<br />Loyalty<br />Everyone<br />TakingPart<br />Contribution<br />Each<br />Together<br />
  9. 9. Identity<br />Original<br />Partnership<br />True<br />The hands<br />Team<br />Communicating<br />Being Together<br />Organization<br />Creativity<br />Truth<br />
  10. 10. The Light Bulb<br />Bright<br />Powerful<br />Intense<br />Happiness<br />Influential<br />Touching<br />
  11. 11. The carousel / Lantern<br />As One<br />Movement<br />Together<br />No Man Left Behind<br />Glow<br />Unison<br />
  12. 12. The Puzzle<br />Connecting<br />Community<br />Fitting In<br />Donating<br />Being Together<br />
  13. 13. Recommended!<br />Unique<br />Simple, but effective<br />Clarity, powerful message<br />Impact – get people<br /> to donate<br />Quick understanding<br />