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Big Bazaar
Strength
  • High brand equity
  • State of art infrastructure
  • Edlp(every day low price)

  • Pop prromotons variety of stuff under single roof
  • Understanding consumer preferences
  • Real state & infrastructure
  Weakness
    • Unable to meet store opening targets
    • Falling revenue / sq.ft.
    • General perception
    • Perception amongst consumer
    Opportunity
      • Organized retail(4.15%)
      • Evolving consumer preferences
      • In store experience improvements
      • New formats & consumption space
      • Targeting area more prone to development
      Threat
         • Competitors
         • Govrment policies
         • Unorganized retail
         • Economic condition

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New Microsoft Word Document (2)

  • 1. Big Bazaar Strength • High brand equity • State of art infrastructure • Edlp(every day low price) • Pop prromotons variety of stuff under single roof • Understanding consumer preferences • Real state & infrastructure Weakness • Unable to meet store opening targets • Falling revenue / sq.ft. • General perception • Perception amongst consumer Opportunity • Organized retail(4.15%) • Evolving consumer preferences • In store experience improvements • New formats & consumption space • Targeting area more prone to development Threat • Competitors • Govrment policies • Unorganized retail • Economic condition