Practical blogging tips by Creative WordSource

1. Blogging Basics
Join the Conversation
By:
Creative WordSource
Persuasive. Concise. Copywriting .

2. Agenda
The “What” and “Why” of Blogging

Basic Tips

Do’s and Don’ts

Join the Conversation

Need Help?
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3. The “What” and “Why” of Blogging
A Blog is a Weblog – a website that functions like an online

journal with frequent updates, links and place to comment.
Blogging is a powerful conversation starter
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It is a strategic SEO tool
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A highly efficient, source of online communication
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Professional and personal news is easily shared

Blogs reach a high number of different audiences with relative

ease
Blogging is effective -70 million blogs created to date.


4. Basic Tips
Determine your blog audience and goal.
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Remember: Content is Key!
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Content should be relevant and current
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Create a strong title that relates to your article or post
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◦ Ex/ Toronto Housing Marketplace 2009
Divide the article into paragraphs
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Use a conversational tone
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Write to illicit comments and responses
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Frequently update your blog and respond to comments
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5. Do’s and Don’ts
Do:
Write as though you are talking to someone
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Be interesting
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Use humor where appropriate
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Include links to other blogs and websites
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Use pictures and videos
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Read blogs that relate to your area of interest
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Keep a list of ideas for future posts
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Post comments on other blogs
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6. Do’s and Don’ts
Don’t:
Make the articles too long

 Forget to edit your article before posting it
 Make the focus self promotion
 Use inappropriate or highly technical
vocabulary

7. Join the Conversation
Know who you are talking to
 Use vocabulary familiar to your target audience or market.
Tell them why they should join the conversation
 Explain what’s in it for them.
Engage the target audience
Include facts or a proposition, answer a question, offer a solution
or make a keen observation.
Leave them wanting more
 The best conversations are the ones you don’t want to end. Keep
your blog relevant, engaging and informative.
 Leave your audience intrigued.

8. Need Help?
Do conversations make you tongue-tied?
Let an expert writer blog on your behalf.

Not everyone has the ability to communicate clearly and

concisely.
Blog conversations need to be fresh and updated regularly.

You may not have the time or expertise required.

Creative WordSource offers a variety of expert writing

services

9. About Creative WordSource
We understand:
The need for a well defined message to achieve

your goals and promote your services.
We provide:
Clean, concise, original content developed with

your specific needs in mind.
Expert copywriting services that inspire

confidence and are delivered on time.

10. About Creative WordSource
We service:
The Greater Toronto Area including Toronto,

Mississauga, Oakville, Burlington and beyond.
Services include:
Blog Writing

Articles for Print and Web

Ad Copy
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Editing

Website Content

Rewriting of existing content

Web Articles for SEO


11. Thank You
Visit our website
www.creativewordsource.com