Manish Ballal Niraj Kothawade Sairam Iyer Sanjeev Verma Uday Prakash Business Process Re-engineering  at Kingfisher Airlin...
Caveat: MIS-CRM Not a Panacea
CRM: Basic Model
Why customers quit-how to win customers and keep them for life
The Value of CRM.
A Working Definition
Lessons from Harrah’s
Harrah’s: Data analysis strategy
The master-stroke
Kingfisher: Analytics to the rescue…
The Customer is KING: Integration
Kingfisher: Touch-points
Touch-Points and Integration
Kingfisher: Points to remember
 
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Managing Information Systems- CRM applications primer

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Business Process Re-engineering at Kingfisher Airlines: Leveraging CRM applications

Published in: Business, Technology

Managing Information Systems- CRM applications primer

  1. 1. Manish Ballal Niraj Kothawade Sairam Iyer Sanjeev Verma Uday Prakash Business Process Re-engineering at Kingfisher Airlines: Leveraging CRM applications
  2. 2. Caveat: MIS-CRM Not a Panacea
  3. 3. CRM: Basic Model
  4. 4. Why customers quit-how to win customers and keep them for life
  5. 5. The Value of CRM.
  6. 6. A Working Definition
  7. 7. Lessons from Harrah’s
  8. 8. Harrah’s: Data analysis strategy
  9. 9. The master-stroke
  10. 10. Kingfisher: Analytics to the rescue…
  11. 11. The Customer is KING: Integration
  12. 12. Kingfisher: Touch-points
  13. 13. Touch-Points and Integration
  14. 14. Kingfisher: Points to remember

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