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Business Intelligence Trends In Apac Research Findings


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The project is a research study conducted to get an insight into the penetration of
Business Intelligence tools into the APAC region. This study focused on India,
Singapore , Australia and New Zealand

Published in: Business, Technology
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Business Intelligence Trends In Apac Research Findings

  1. 1.   Business Intelligence - Trends in APAC Research Survey Findings     Sairam Iyer Manish Ballal                                  
  2. 2.     About the project  The project is a research study conducted to get an insight into the penetration of Business Intelligence tools into the APAC region. This study focused on India, Singapore , Australia and New Zealand. The study was designed to capture the below details. • Expectations of the Industry from the BI tools • Industry’s experience with the existing BI implementations • Fitment of BI into organization’s competitive and corporate strategy • Identification of growth sectors • Prediction of future trends The total sample size for the survey was 20, which comprised primarily of CIO’s, CTO’s and BI SMEs (Subject Matter Experts). The respondents belong to organizations with employee strength between 10 and 100,000. However most of the respondents belong to organizations having employee strength more than 10,000. The respondents were from Australia, New Zealand, Hong Kong, and primarily from India. During the course of the study, useful suggestions and comments from IT experts , industry leaders, BI experts, CIO’s, IT decision makers, market research analysts, academicians and international trade associations have been incorporated. 2    Business Intelligence ‐ Trends in APAC  
  3. 3.     SAS and Microso oft BI rule e the roos st.    44% of t CIOs an IT decision makers are partner the nd ring with SA for BI packages or AS would li to set up an allianc with SAS for their fu ike p ce S uture BI needs. Cho oice of the Decis sion Makers 4 3 No of responses 2 1 0             3    Business Intelligence ‐ Trends in A APAC  
  4. 4.     However, BI Techn nical experts and soluti provide in the A ion ers APAC region have a n different opinion. 60% of them think that Microsoft BI has an e t 6 m t edge over o other tools i BI in space.   Choice e of BI SM MEs 6 5 No of responses 4 3 2 1 0             4    Business Intelligence ‐ Trends in A APAC  
  5. 5.     The Big Spenders: Retail, BFSI and Telecom.    More than 80% of the SMEs think that the Retail, Telecom and BFSI sectors would emerge as major investors in BI in the near future. Overall, there is an alignment in the viewpoints of the CIOs and the BI SMEs. However, the IT Decision makers and the CIOs are bullish on the Pharmaceutical and Manufacturing sectors as well.   Growth Sectors in the Future ‐ BI SMEs ‐ IT Decision makers Retail 9 8 Other Telecom 7 6 5 4 3 2 1 Pharmaceuticals Banking 0 ‐1 Media and Entertainment Manufacturing Insurance and Financial  Educational Services Services       5    Business Intelligence ‐ Trends in APAC  
  6. 6.     BI Spend­ A miniscule pie of the IT budget: Surprise Surprise!!!    The BI SMEs and IT vendors consider a very conservative budget needs to be earmarked for a BI initiative. This understanding might stem from the fact that since it is a part of the IT spend, the decision makers would like to be stingy with their budget. But this is a revelation of sorts that the CIO’s and IT decision makers are ready to spend 20-30% and some would be interested even to spend 40-50% of their IT budget for a BI initiative. Spend on BI as a percentage of  0‐10% overall IT budget 5 ‐ BI SMEs ‐ IT Decision makers 4 70‐80% 10‐20% 3 2 1 0 60‐70% 20‐30% ‐1 50‐60% 30‐40% 40‐50%   6    Business Intelligence ‐ Trends in APAC  
  7. 7.     Value a  addition:   Gestation n period­p painfully   long, or i  is it?  Most of the CIO’s do feel that a BI Implem d mentation does add va alue to the organizatio in on a time h horizon well below 3-5 years and a whopping 50% feel t l g that a BI/DW exercise i W in their org ganization has added t h tremendous value in 1-3 years of its implementation, th s hus dashing the commo myth th the value addition g on hat gestation time period i painfully is y long in a BI/DW im mplementation.   Time Horizon n for valu ue addit tion 5 4 No of responses 3 2 1 0         7    Business Intelligence ‐ Trends in A APAC  
  8. 8.     Emergi ing mark kets in the e APAC reg gion as pe er BI expe erts  There is total align s nment in the views of t BI SMEs and the in e the s ndustry decision make ers regardin the emer ng rging mark in the A kets APAC regio Also the findings are in-line on. ese s e with the forecasts of the major market re e o r esearchers s such as IDC Gartner a C, and Frost&Su ullivan. Emergin E ng Marke ets in the e APAC r region 6 5 No of responses 4 3 2 1 0 Australi ia India Singa apore Malaysia Japan Other             8    Business Intelligence ‐ Trends in A APAC  
  9. 9.     Growth h Drivers for the Emerging   markets i  in the APA AC region n    The grow drivers for the em wth s merging ma arkets in the APAC (ex e xcluding Jap pan) region as n enumera ated by BI experts and the Indust leaders are given b e d try below. Aust tralia with i its increasin business maturity a increas ng s and sing accepta ance of tech hnology in all spheres of business emerges as the most sought afte BI marke with Indi closely fo s a er et ia ollowing as the second m most sough after. ht Increase in BI n inveestment in t SME the Incre easing business Competitiv landscap ve pe maturity sect driven b more tor by aff fordable sollutions Stress on Regulatory s Improved Customer d r Sound Finan S ncial Compliance C e Centricity Systemss                 9    Business Intelligence ‐ Trends in A APAC  
  10. 10.     Most sought after improvements in BI packages    This question was posed to both the BI experts and the Industry decision makers to ascertain the most sought after improvements according to them. Though there was agreement on most of the parameters, on close observation it becomes clear that while the IT decision makers demand a much more easier to use interface than that provided by current BI packages, which can thus be levered to deliver “pervasive BI”, the BI experts and BI vendors give much more importance to providing better documentation to understand the complex features. This can be highlighted as one of the most important findings of the research survey.   Improvements sought in BI  packages BI SMEs Faster Implementation  IT Decision  time makers 8 7 6 Other Easier to use interface 5 4 3 2 1 0 Enhanced search  functionality to enable  Better support from  package providers users to conduct free‐form  searches Better services for partner  Better documentation to  network or other BI  understand all features consulting companies   10    Business Intelligence ‐ Trends in APAC  
  11. 11.     Evalua ation of a B  BI implem mentation n­ No Usage=Failur re    This was one of the most impo s e ortant questions of the survey, to ascertain th various e he methods adopted by the Indus s b stry decision makers to evaluate t success of the BI/D o the DW impleme entation, an it did thr nd row up som fantastic revelations Some of t respons me s. the ses did men ntion conven ntional met thods of pro oject appra aisal and dif fferent finan ncial metho ods such as N present value, RO etc. But s Net t OI, surprisingly most of th y hem gave m much more importan on the pervasive u of BI an thus one of the vital success ev nce use nd l valuation criterion was usag pervasive ns ge eness, i.e. th number o business users as a p he of percentage of total em mployees. A critical equ uation that could sum mmarize this factor wou be “No s uld usage of BI=Failure the level of user acc f e”, l ceptance an pervasiv usage is t nd ve thus the onl ly real mea asure of BI success.     Conv ventional l Project P User U Apppraisal Acceptance metthods e.g. ROI Met trics and Usage U Miilestone Perva asiveness Analysis       11    Business Intelligence ‐ Trends in A APAC  
  12. 12.     Is Infra astructure a major r bottle­neck ?    Accordin the BI ex ng xperts, infr rastructure can act as a show-stopper for a su uccessful BI I impleme entation. 70 of the B experts fe that tack 0% BI elt kling infrast tructure iss sues is the burning need. The CIO’s view this otherw and ne g wise early 60% of them feel that f infrastru ucture issue can alway be resolv and the do not ac as major bottle-neck es ys ved ey ct ks.   70 60 50 40 IT SM MEs 30 IT Dec cision Makers 20 10 0 YES NO                   12    Business Intelligence ‐ Trends in A APAC  
  13. 13.     Can Saa aS offer a a better bu usiness p propositio on?  If there was one po on whic the BI ex oint ch xperts and t CIO’s to the otally agree then it h ed, has to be the Software as a Service (SaaS) app e a e proach to BI applicatio All the BI experts who I ons. were pos this que sed estion gave a thumbs-u in uniso and nearly 75% of th CIO’s vo up on he oiced the same opinion. The ones wh were ske e T ho eptical abou the SaaS approach w ut were concer rned about th data secu he urity issues that could arise from its usage. T This was also dealt with in h the surv vey.   100 90 80 70 60 50 IT SM MEs 40 IT Dec cision Makers 30 20 10 0 YES NO               13    Business Intelligence ‐ Trends in A APAC  
  14. 14.     What’s s stopping g a SaaS b based app proach for r BI?    Though the SaaS based approa does se ach eem to gene erate intere for the B experts an est BI nd the CIO’’s, it definitely cannot be a panace The maj hurdles enumerate by the ea. jor s ed experts a data sec are curity, respo onse time o the applic of cation, avai ilability of t applicat the tion, and effic cient delive of the ap ery pplication. D Data securi occupies the mind-space of all the ity s l CIO’s as a major pa point for SaaS base approach for BI. Eff ain ed h ficient hand dling of the security concerns can open up a blue oce of oppo c p ean ortunities fo the BI ven or ndors.   Data security a y Respo onse time e Ava ailability                   14    Business Intelligence ‐ Trends in A APAC  
  15. 15.     Possible breakt throughs   in BI tech hnology (A According g to SMEs s)    BI has been evolvin over the years and h been ac ng has cting as a br reeding gro ound for ne ew and eme erging brea akthroughs in technolo ogy. Some o these hav been enu of ve umerated b by the Indu ustry and BI experts. T I These will ac as the pla ct atform for b building th next wave of he BI/DW a applications s.   Handling H g Improved Enhanced M Master unstr ructured data Visual lisation Dat Manag ta gement quot;On the Movequot; BI n Embeddding BI in n Fa aster Clou ud e..g. Dashboard exis sting Computing C delivery on applic cations MobileP M PDA                 15    Business Intelligence ‐ Trends in A APAC  
  16. 16.     “BI for   the mass ses” or “Pe ervasive BI” ­ Myth h or Reali ity    Since the true success of BI lie in the lev of user a es vel acceptance and its perv vasive usag ge across th organiza he ation, we ask the exp ked perts on the views on how to ach eir n hieve this g goal. Though it does look a bit far-f fetched con nsidering th present sc he cenario, som of the b me below approach can lea us to the elusive goa of BI for the masses according to the indu hes ad al s ustry experts.   Employi a Top-D ing Down Inte egration of BI with f Approach to help BI p Usage of Plu and Play U ug y Enterprise Portals E P Softwware trickle down to t e the entire or rganisation Sim mplicity of Design Ex xtensibility Reduce Cost ed an User Int nd terface Pre-P Packaged BBI Ap pplications               16    Business Intelligence ‐ Trends in A APAC  
  17. 17.     What d  does BI m mean?  As was p pretty obvio 63% of the CIO’s c ous, f consider BI to be a gro owth strateg Also gy. different organizati t ions did con nsider it to be serving the purpos for which they had se h impleme ented BI.   What t does BI mean t to the Decision Makers? ? 5 No of responses 4 3 2 1 0 A competitiv ve  A gro owth strategy Custoomer  For Benchmar rking  advantage e Orientatio on strategy internal efficie ency                 17    Business Intelligence ‐ Trends in A APAC  
  18. 18.     BI is ju ust for the e Big Fish­ ­Think ag gain!    It has ge enerally bee regarded that BI ca only help the bigger organizat en d an p tions achiev ve their goa The sm fry’s hav something to cheer about, sinc accordin to the als. mall ve r ce ng experts, BI can help the small and mediu enterpri p um ises (SME’s) achieve th goals in a ) heir n better w than the bigger counterparts From identification of the stron way eir s. ngest sales channels to intellig gent resourc allocatio the smal enterprises are bette suited to ce on, ll er leverage BI due to their uncom e mplicated u underlying structure.     Idenntification n Compettitive of S Strongest Advant tage Sales Channe s el Smartter Decision Resourrce Su upport Allocat tion           18    Business Intelligence ‐ Trends in A APAC  
  19. 19.     Major H  Hindranc ces in Imp plementin ng BI    The Indu ustry exper mention that during the initia implemen rts n al ntation, em mployee acceptan was the major issu but after going thro nce e ue, r ough that p phase, maintaining clea an data, int tegration of the BI tool with stand f l dard databa ases, interfacing to pus the BI da to sh ata database were som of the iss es me sues being f faced. Data Governanc and corp ce porate cultu ure also play a vital rol since most of them o y le opine that t technol the logy is the e easy part, bu ut the polit that goe around it is the mos complex and time c tics es st consuming. Da ata Corp porate Gover rnance cul lture Integ gration Empl loyee with w accep ptance stan ndard applic cations             19    Business Intelligence ‐ Trends in A APAC  
  20. 20.     Has BI   help you   overcom me a bottle e­neck?    Though as part of the survey w wanted j t we just one bo ottleneck that BI has he elped the C CIO’s resolve i their org in ganizations we were ple easantly su urprised to r receive mul ltiple problems that BI h helped to resolve in all the or has t rganizations that respo s onded. Thes involved se effective planning, performan manage e nce ement, cont tinual improvement, d data oriented work for amongs others. rce st   • Internal re eviews • Data ooriented work k by employees force • Continual • Decenntralized improvement decisi making ion tracking mechanism ms Pe erformance e Deci ision Mgmt. makking Resource Opera ations allocation a Mggmt. • Effective man m • Prod duction line power usagge plan nning • Planning and a • Cost centre t forecasting g iden ntification                 20    Business Intelligence ‐ Trends in A APAC  
  21. 21.     Conclu usion  As evide from the above res ent sults BI has emerged a a driver to be succes as ssful in the current dynamic bu usiness ecos system in th APAC re he egion. CIOs and BI exp s perts believ ve that BI c empower employe to make decisions. Incorporati a SaaS b can ees e ing based appro oach to delive BI solutio can create a win-w situation for the org er ons win n ganizations as well as the s BI vendo provided they offer better dat security a an easy to use inte ors r ta and y erface. About   us    Manishh Ballal: Man nish is a man nagement st tudent at XLR RI, Jamshedp pur  majorin ng in Marketting and Info ormation Sys stems. He haas 5 years of fexperience  working with Infosy ys for global l clients in USS and Austra alia. He can be reached  at g080 019@astra.x or + +91‐9921066 6499. Sairam m Iyer: Sairamm is a managgement stud dent at XLRI J Jamshedpurr majoring  in Markketing and SStrategy. He has worked as a ERP/CR RM Consultant with  Infosys for 5 years a and has assiisted end to end implem mentations in n North  Americca and Europ pe. His coord dinates are g o or  +91‐90006900883.   21    Business Intelligence ‐ Trends in A APAC