Automating Google Workspace (GWS) & more with Apps Script
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Using Social Media To Support Press and PR
1. Using Social Media to Support Press
and PR
Jamie Brown, Press and PR Manager
2. What we do at the moment?
⢠Twitter (salforduni) 1700+ followers
⢠Flickr (over 12,000 views)
⢠Eventful, Conference Alerts, Upcoming
3. Why use social media for PR?
- the push factor
âManchester Evening News to cut 78 journalists' jobsâ
Press Gazette, March 2009
âTwitter Has A Big Month, Grows To Over 8 Million U.S.
Usersâ
Social Times, March 2009
4. Why use social media for PR?
- the pull factors
⢠Enables a conversation
â âPlease send me more details about this courseâ
â âInteresting event, but Iâm not sure what itâs all aboutâ
â âWhy the f**k wonât anyone answer the phone @salforduni
⢠Reach a large audience
â ChapelStreetBG
@SalfordUni you're welcome: worth RTing again: All of
our Arts Unit events are now on the website. Have a look.
http://twurl.nl/qz5z2g
5. Why use social media for PR?
- the pull factors
⢠Reputation
â People are
talking about us
â We can join in,
influence, and
put our side
7. Set a tone â in words
⢠For £4 you can see a pianist praised by the NY Times here on
26 January. http://twurl.nl/atnlts
⢠The end of major employer engagement project marked by
event 02/12. Find out how unis and business work together
⢠New year's resolution to learn more about human prehistory?
Start with this January lecture http://twurl.nl/ylscoq
8. Results?
⢠Created buzz around courses â and applications
⢠Filled events
⢠Got journalists interested in stories
⢠Delivered better customer service
⢠Reached large audiences which couldnât be reached through
conventional media.
9. Drawbacks and considerations
⢠The conventional media is still more important for most people
⢠Social media should complement other forms of
communication
⢠We need to be more agile in our practices
⢠Itâs not appropriate for all of our audiences
10. Next?
⢠Increased use across the University
â 34 Twitter accounts
â 21 blogs
⢠Collect all accounts and blogs on the main website
⢠Live Tweeting from University events
⢠Guidelines to be made available to all staff
⢠Keep an eye on whatâs new!
11. Finally
⢠Iâm making this up as I go along!
So:
â What are we doing well?
â Where are we going wrong?