Go-to-market strategies to monetize on MMA sport using fighters data insights.

1. Monetizing
on
Combat Sports data
November 11th 2016

2. Presenter’s bio Guillaume Tourneur
Innovative product design and management. Internal/external entrepreneur. Startup
firms to Global Fortune 500 experience.
Expertise: UX, wearables, IoT, Digital Health/Fitness, content management, VOD,
recommendation engines, analytics in B2B and B2C markets (see publications below)
Triathlete with a dedicated passion for technology applied to physical and mental
strength for Fitness, Endurance and Extreme sports, childhood passion for Muay Thai.

3. State of the wearable industry
“This is a new frontier of data. We are delving
into insights never before possible with every
heartbeat and every sympathetic response,
contributing data to new correlations and
building a higher resolution of not only human
health, but also human behavior and biological
response opening the door to unlimited
applications”
Guillaume Tourneur
Senior Project/Product Lead (Sports, Fitness, Health)
https://www.linkedin.com/in/guillaumetourneur

4. The Pitch
Leverage wearables and tracking
technologies to provide engaging
ad-based and payable services to
fans with insights on fighters.

5. Technology partners
MTIA the “Global Evolution” of Muay Thai, and Internationally
renowned events and brand, with its partners bring the “art &
science” for the most popular martial art in the world.
StrikeTec (EFD Sports LLC) is
wearable sensor technology,
providing real-time statistical data
for kick-boxing.

6. Technology partners
● Real-time Muscle performance and biosignal tracker
● HRV monitoring for fitness readiness and training optimization
● Motion tracking, cadence, speed, acceleration...
● Sleep, stress, mood, training load…
● Unlimited amount of physical and mental tracking capabilities
More than 200+
companies in the
wearable space...and it
keeps growing

7. Value proposition
Leverage data science to provide a payable services to fans with insights on Muay Thai
fighters and also allow them to better wager and get statistical data on their favorite fighters.
Features Value
Constantly follow fighters performances
24/7
User retention and monetization pre and post fights via
subscription, advertising, merchandising
Get Insights to improve on wagering Pre and post fight revenue from mobile subscription
Trackers will also improve fighters overall
health (injury prevention, recovery…)
Brand consistency (vs. UFC). Although a violent and
entertaining combat sport, Muay thai is beautiful and
spiritual. Greater demographics reach, unique brand
positioning.
Live broadcast data Data made available live for all fans
Science research and tech partnerships Unique positioning in the art of science and combat

8. Service Fulfillment
How?
- MTIA app and web services for all connected devices (PC, mobile, connected
TVs) that provides real-time fighter scorecard for Fans and Gamblers.
What?
- Statistical data, insights, curated, ….
- Real and (not) real time data
- Leverage gaming mechanics

9. Offer a different level of subscription services targets to various type of fans and
gamblers
- Fan
- Gamblers
Monetization
- Online Wagering
- Contextual advertizing
- Subscription (3 tier)
Market opportunity / Business model

10. Monetization model
In-App Advertising (Free with Ads) MTIA app is free
In-App Purchases Live streams/PPV, VOD, exclusives, virtual and physical
goods
Paywalls (Subscriptions) Unlimited access to stats and VOD
Paid Apps (Pay money to download) N/A
Sponsorship (Incentivized Advertising) Pre-roll, post-roll, in app, product placement
Live broadcast Advertizing
PPV purchase

11. Data points - overview
Pre/Post
Fight
Event
Fight
General data
(Historical aggregation)
x x
Discreet Wearable
x x
Non-discreet
Wearable
(biometric, kinetic…)
x
Camera Tracking
(motion, heat) x ½
- General data (non-trackers)
- Historical data
- Age, height, weight
- # of wins...
- Trackers
- Biometric data
- Kinetic data
- Boxing specific
- Capture points
- Pre-fight
- During Fight

12. Trackers - boxing specific
- Punches - L/R
- Kicks - L/R
- Knees - L/R
- Elbows-L/R
- Strike Speed
- Strike Power

13. THEBODYISANINFORMATIONSYSTEM
Trackers - General

14. SENSORSCAPTUREINFORMATION
Trackers - General

15. END OF PRESENTATION