Looking for inspiration to fuel your content strategy? Look no further than your buyers.
Your buyers are the best source of insights to confirm what content you should be producing to grab their attention and influence their purchasing decision. This e-book explains how buyer persona insights can be used to support your B2B marketing strategy and sales enablement and generate a wide range of content. This includes your value proposition, customer success stories, content marketing pieces, sales playbook, objection handlers, provocative insights, buyer checklist, and message blueprint.