This free marketing ideas set is prepared by Growth Channel for a recruitment agency. Create your personalized marketing plan on growthchannel.io

1. Growth Plan 1.01
Overview: Growth Marketing Ideas
Growth Channel presents these growth marketing ideas to give you a quick overview of what your
business can do to help you build brand awareness and win in consideration for YOUR
RECRUITMENT COMPANY on the smallest budget.
These tactics will help you establish your digital brand marketing and activation to ensure you are
getting good content engagement with a positive ROI and high conversion rate for the Awareness
and Consideration phases of the customer journey.
This report is built for the indicated target group of business customers 31-65 years old, residing
in the United Kingdom and the United States of America, interested in business, who are
employed in a C-level role.
If you have any questions or feedback, please reach out to us via email: hello@growthchannel.org
Awareness marketing ideas
Your competition is getting over 60% of their traffic social media - LinkedIn. Consider getting
more active on this channel to win over their customers. You can share new openings for
candidates, educational content, videos, research studies, and case studies.
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2. Growth Plan 1.01
Consider sharing trending topics, join industry discussions and create your own content as a
basis of it.
How Corporate HR Can Utilize Executive Recruitment To Streamline The Hiring Process
How Do Top Executive Search Firms Find Candidates?
What is executive recruitment (and how does it work)?
The Three Secrets to Executive Recruiting I Learned at Apple, Yahoo and More
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Get more topic suggestions in our Marketing Plan

3. Growth Plan 1.01
Your target audience is also active on portals such as HBR and HR Executive. Consider
contributing content and joining discussions in these groups to attract new audience and build
awareness for your brand.
Run competitor targeted re-marketing campaigns. You can do that in Google Ads, and/or Yahoo
Ads where you would set your audience parameters in addition to the website domains which
your target audience receives emails from (via Google or Yahoo mail).
You may also consider retargeting specific website visitors via Repixel.
Partner with business communities, organizations and events. This can give you better exposure
and a good networking ground. C Level Business professionals often meet their business partners
at events, or read their featured publications, before conducting business. Consider this as a part
of your strategy.
When not participating in external events, consider organizing your own networking and
educational events for your target audience. They can be done online in a form of a webinar,
which will increase your engagement and conversion rates.
Reach out to your target audience via personalized LinkedIn InMails. You can set up easy
targeting and contact up to 5000 accounts within 3 months period. Remember - don’t sell from
the start, connect, establish relationship, provide value, and then bring that down to your offerings
through how you can address your prospects’ needs.
You may also use tools such as Soleadify or Expandi.
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4. Growth Plan 1.01
Add educational content pages to your website to drive more SEO traffic to your website and
increase content engagement. Example pages may include:
XX Ways to Embrace AI
Location specific pages
Job description pages
How Leading Companies Find Top Talent
XX Secrets To Efficient Remote Work
XX Digital Onboarding Tips For Remote Employees
How To Manage Working From Home With Children
How To Attract The Best Talent To Your Company
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Get more content suggestions in our Marketing Plan

5. Growth Plan 1.01
Consideration marketing ideas
Considering you are working on a small budget, you may still consider high converting low cost
remarketing ads for the following segments:
targeting subscribers who have not converted into paying client
targeting registration page drop outs
To get people trust your service and press that ORDER SERVICE button, you have to add more
trust elements on your website. You can consider customer testimonials, press coverage, partner
and client logos. This will give website visitors more credibility in your service. Below are a few
examples from your competition.
Optimising your website for search engines can also help your target audience in their
consideration phase notice your professional service.
You have not indicated a landing page, so we could not perform an SEO audit for your website.
However, you can use some of the services such as this SEO analyser to do it yourself.
Get listed in industry directories - this will give you most visibility. The reports and rankings are
publishing throughout the year, so you can contact publishers and get in front of your audience.
Some of the most recent and prominent publications include:
Find My Profession: 10 Best Executive Search Firms In America
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6. Growth Plan 1.01
Top Executive Search Firms: Top 20
Forbes: America's Best Executive Recruiting Firms
Conduct live AMA sessions on YouTube or LinkedIn to address some of the FAQs from your target
audience. Videos are an easy format to attract and engage your audience.
Incorporate a live chat on your website. Studies show that having a website chat increases the
chance of conversion by 80%. Simply making yourself available for questions also increases trust
from prospects and gives your new brand more credibility.
Few growth hacks to consider
To help you along this journey, here are some cool tools you can employ:
• Get free access (or huge discounts) to Pro plans for cloud hosting, email distribution software,
marketing automation & other tools with Secret
• Use TexAu for lead generation automation
• Mailmeteor sends personalised bulk email with Gmail
• Gofelix.ai will instantly transforms your content into a unique video, audio, stories & collections
• ConverFlow’s free plan for your marketing automation and lead generation solution
Learn more about AI Marketing tools in our latest publication
Thank you!
Thanks for showing interest in Growth Channel and participating in our MVP! We very much
appreciate your feedback. Let us know how if you liked this stack of marketing ideas, if it was on
par with your team’s plans by competing this short survey.
We hope you enjoyed the read! Please help us spread the word about Growth Channel and our
vision. You can share below link with your network, so they can also benefit from the free set of
marketing ideas:
https://growthchannel.io
If you want to take the next step and let Growth Channel prepare your full custom marketing plan,
let us know! We charge only $99 as opposed to any consultant or a marketing agency. Your plan
will include everything from persona mapping, content templates, distribution channels, email
marketing workflow, referral program scope, target keywords, and reporting dashboard.
Growth Channel solution is built on AI and machine learning technology, which allows us keep the
price at a fraction of the cost. If you’re interested to learn more, simply send an email to
hello@growthchannel.org
Happy hacking 😃
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Get more directory suggestions in our Marketing Plan