Sean & Bryan's talk for MarketingAutomationGroup.com's quarterly mastermind in San Diego on 12/8/12.

1. “Where we’re going we don’t need roads.”
Sean Tierney & Bryan Kirch

2. Themes from yesterday
• “I love these events but I come away with
1,000 things I know I need to be doing.”
• I want to shift my primary revenue to come
from a product so it can scale.
• I want to extricate myself further from my
business processes.

3. Sean’s background
BC
AD

4. Bryan’s Background

5. Automation as Amplification

6. Product Market Fit
Pre Post
Searching for b-model Focused on growth
not ready to automate now it’s time

7. What is Lean?
• Risk Mitigation
• Waste Reduction
• “Just in time” decisions
• MVP (establish Product-Market Fit earlier)
• Iterative process (Build Measure Learn)
• Unit of progress = validated Learning
• Falsifiable hypotheses

9. What if this could be
reliably prevented?

10. Example

11. Example
“We don’t need roads”
(or sidewalks)

12. Famous bad assumptions
...and it is the center
of the universe.

13. Example

14. Example

17. Need a volunteer!

18. CustDev Lean Canvas

21. The Process
• Filter Test
• Research Market
• Customer Acq Testing (segment, channel, messaging)
• Keyword Analysis
• PPC viability
• A/B ads, landing pages, offer, price, presentation
• Incrementally test funnel to remove uncertainty
• Conduct the buy test

23. Q&A
sean@grid7.com
bryan@grid7.com

24. Change one thing, change everything.