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<ul><li>Internet users = 70% of Guided Tour of Social Media

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Internet users = 70% of the population UK is the most active internet population in Europe 28% of the UK’s leisure time is spent online The over 50s now represent 30% of total time spent online European internet users spend 14.3 hours per week online, compared to TV (11.3 hrs) and newspapers and magazines (4.4 hrs) By June 2010 Internet consumption predicted to > TV consumption* UK overall ad spend fell 3.9% in 2008, with only online achieving growth at 17.3% E-consultancy Internet Stats Compendium, Ofcom, The Communications market 2008, Wired 20/4/09 * Microsoft’s 'Europe logs on: internet trends of today and tomorrow' study State of the nation

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