The Grand Kerala Shopping Festival is organized for one month every year by the Department of Tourism, Government of Kerala in collaboration with various merchant associations. This year, the festival's inauguration ceremony will be held on December 7th at the Lulu International Convention Centre. The festival aims to boost the economy of the state by increasing domestic consumer spending. All shops and commercial establishments will remain open during the festival period to facilitate shopping. Customers can contact the festival call centre at 0471-4155555 for any queries related to the shopping festival or the participating merchant associations.