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Anatomy of a Blog Post


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Blogs have the following elements:

A. About Page/Link: Usually for collaborative blogs, but sometimes about the firm’s purpose in blogging. Features the name and short bios for the differentiate contributors. Often each author’s name will link to a page of all the author’s posts. Alternately, names may link to the author’s full bio on the firm’s website.
B. Archives: Searchable and often also offered chronologically (though that method is only useful to those who remember when something was written) to locate prior posts
C. Author: Indicator of which human actually wrote the post. If the blog has a single author, the author tag is left off of individual posts because he or she is identified predominantly elsewhere on the body of the blog. Posts should not be made by “Admin” or without clarity as to who created that content. A user should never have to dig around to find out the name of the human(s) behind the blog.
D. Blogroll: List of links to other related/relevant websites or blogs that readers would find of interest. Multiple lists (with distinct headings) are often found. Without a blogroll, a blog comes across as an old-school corporate platform rather than part of a community. It’s important to have a blogroll and continue to add new resources to it as you discover them. Featuring a blogroll is smart (and, dare I say, “a must”) if you want to be perceived as a good blog-citizen by giving a nod to other great blogs—even those of competitors!
E. Category: Individual posts are usually assigned to at least one, and not more than three categories or “topics.” Categories are usually important key phrases of one to three words and they appear in the blog’s side bar. They help the viewer understand the context of your site so they should be well-chosen and a blog shouldn’t have more than 20 or so. Categories are the primary means of navigation for users who land on your blog. Good category names create “stickier” users. Bad category names confuse or fail to interest users.
F. Comments: A software feature that allows readers to leave their own comments and reactions to the author’s post. Opening the door to conversation is a critical component of a blog. Most platforms enable comments to be turned off but this is a mistake. Most experts agree that a blog without comments is not truly a blog. Blog software accommodates comment monitoring so there is no reason to worry that inappropriate content will appear on your blog without your knowledge.
G. Date/Time Stamp: The date and time the post is written. Posts displayed in reverse chronological order (most recent first).
H. Links: Every blog post should contain links to external resources. Link heavily and often, even to competitors. By linking to others, your site elevates in rankings. The words you highlight to “form the link” are called anchor text and the more descriptive those words are, the better. Linking to a competitor helps you come up in searches when their name is sought. It’s a beautiful thing!
I. Permalink: Each blog post has a unique web address (aka URL or URI). This allows you and others to link directly to a post when either referencing it in another blog, on a website, in an email, on Linked In, Twitter or Facebook.
J. Post: One unique blog entry containing as little as a sentence and up to, usually, no more than 1000 words. Should also contain links to other webpages, and may include supporting graphics or photos.
K. Post Title: Critically important, each post has a unique title. The title can be a single word, a pithy phrase, or more like a news headline. The better your title, the better your readership. Compelling titles that hint to what’s delivered within are best. Questions also work well as titles. The post title itself is a clickable link directly to the full post, the same as the permalink.
L. TrackBack: This is the name of a method for one blog post to link to another blog post. It automates

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Anatomy of a Blog Post

  1. 1. Anatomy of a Blog Post Manufacturing Today Must-have info for managing a manufacturing company A C About Authors Subscribe by RSS 5 Inventory Pitfalls for Manufacturers or email K I Beware of these common mistakes: 1. Big oops J 2. Don’t do this 3. Watch out for that Categories E 4. Take steps to avoid Audit Readiness 5. Biggest lesson of all Inventory H ISO A great source for more information is our e-book Inventory Advantage for reducing risk Risk Management eposure in ANY economic circumstances. You can also find great info on Manufacturing H Six Sigma & Lean Today’s website. C E G Posted 3/12/10 at 7:03am by Mary Smith in Inventory, Risk Management, Audit Readiness M Manufacturing Blogs D Lean Six Sigma Academy Blog I Permalink Links to blogs that reference this article Trackback URL L High-Variety Manuf. Ideas Proudly Made In America Trackbacks (1) L Links to blogs that reference this article The Manufacturer Xerox Manuf. Industry Blog >>Inventory Pitfalls from Ohio CPA Firm... The Manufacturing Today blog has a really good post about best practices for managing inventory...[Read More] Archives B F Comments (1) Read through and enter the discussion with the form at the end > 2010 March Feburary This is helpful because I was doing some of these things! Now I know I shouldn’t. I January hope you’ll talk more about supply chain management in a future post. It’s my big- > 2009 gest challenge. > 2008 ©2010 Golden Practices Inc
  2. 2. Anatomy  of  a  Blog  Post   A.  About  Page/Link:  Usually  for  collaborative  blogs,  but  sometimes  about  the  firm’s   purpose  in  blogging.  Features  the  name  and  short  bios  for  the  differentiate   contributors.  Often  each  author’s  name  will  link  to  a  page  of  all  the  author’s   posts.  Alternately,  names  may  link  to  the  author’s  full  bio  on  the  firm’s  website.   B.  Archives:  Searchable  and  often  also  offered  chronologically  (though  that  method  is   only  useful  to  those  who  remember  when  something  was  written)  to  locate  prior   posts   C.  Author:  Indicator  of  which  human  actually  wrote  the  post.  If  the  blog  has  a  single   author,  the  author  tag  is  left  off  of  individual  posts  because  he  or  she  is   identified  predominantly  elsewhere  on  the  body  of  the  blog.  Posts  should  not  be   made  by  “Admin”  or  without  clarity  as  to  who  created  that  content.    A  user   should  never  have  to  dig  around  to  find  out  the  name  of  the  human(s)  behind   the  blog.     D.  Blogroll:  List  of  links  to  other  related/relevant  websites  or  blogs  that  readers  would   find  of  interest.  Multiple  lists  (with  distinct  headings)  are  often  found.  Without  a   blogroll,  a  blog  comes  across  as  an  old-­‐school  corporate  platform  rather  than   part  of  a  community.  It’s  important  to  have  a  blogroll  and  continue  to  add  new   resources  to  it  as  you  discover  them.  Featuring  a  blogroll  is  smart  (and,  dare  I   say,  “a  must”)  if  you  want  to  be  perceived  as  a  good  blog-­‐citizen  by  giving  a  nod   to  other  great  blogs—even  those  of  competitors!   E.  Category:  Individual  posts  are  usually  assigned  to  at  least  one,  and  not  more  than   three  categories  or  “topics.”  Categories  are  usually  important  key  phrases  of  one   to  three  words  and  they  appear  in  the  blog’s  side  bar.  They  help  the  viewer   understand  the  context  of  your  site  so  they  should  be  well  chosen  and  a  blog   shouldn’t  have  more  than  20  or  so.  Categories  are  the  primary  means  of   navigation  for  users  who  land  on  your  blog.  Good  category  names  create   “stickier”  users.  Bad  category  names  confuse  or  fail  to  interest  users.   F.  Comments:  A  software  feature  that  allows  readers  to  leave  their  own  comments  and   reactions  to  the  author’s  post.  Opening  the  door  to  conversation  is  a  critical   component  of  a  blog.  Most  platforms  enable  comments  to  be  turned  off  but  this   is  a  mistake.  Most  experts  agree  that  a  blog  without  comments  is  not  truly  a   blog.  Blog  software  accommodates  comment  monitoring  so  there  is  no  reason  to   worry  that  inappropriate  content  will  appear  on  your  blog  without  your   knowledge.   G.  Date/Time  Stamp:  The  date  and  time  the  post  is  written.  Posts  displayed  in  reverse   chronological  order  (most  recent  first).        
  3. 3. Anatomy  of  a  Blog  Post     H.  Links:  Every  blog  post  should  contain  links  to  external  resources.  Link  heavily  and   often,  even  to  competitors.  By  linking  to  others,  your  site  elevates  in  rankings.   The  words  you  highlight  to  “form  the  link”  are  called  anchor  text  and  the  more   descriptive  those  words  are,  the  better.  Linking  to  a  competitor  helps  you  come   up  in  searches  when  their  name  is  sought.  It’s  a  beautiful  thing!   I.  Permalink:  Each  blog  post  has  a  unique  web  address  (aka  URL  or  URI).  This  allows  you   and  others  to  link  directly  to  a  post  when  either  referencing  it  in  another  blog,  on   a  website,  in  an  email,  on  Linked  In,  Twitter  or  Facebook.     J.  Post:  One  unique  blog  entry  containing  as  little  as  a  sentence  and  up  to,  usually,  no   more  than  1000  words.  Should  also  contain  links  to  other  web  pages,  and  may   include  supporting  graphics  or  photos.     K.  Post  Title:  Critically  important,  each  post  has  a  unique  title.  The  title  can  be  a  single   word,  a  pithy  phrase,  or  more  like  a  news  headline.  The  better  your  title,  the   better  your  readership.  Compelling  titles  that  hint  to  what’s  delivered  within  are   best.  Questions  also  work  well  as  titles.    The  post  title  itself  is  a  clickable  link   directly  to  the  full  post,  the  same  as  the  permalink.   L.  TrackBack:  This  is  the  name  of  a  method  for  one  blog  post  to  link  to  another  blog  post.   It  automates  placement  of  a  “comment”  containing  a  link  and  an  excerpt  of  a   second  blog  post  to  an  original  blog  post  it  references.  If  you  reference  someone   else’s  post,  you  would  use  a  trackback  to  place  an  excerpt  from,  and  link  to,  your   post  on  the  other  person’s  blog.     M.  Share  Links:  Most  current  blogs  have  some  type  of  add-­‐on  feature  (aka  Widget)  that   makes  it  really  easy  for  readers  to  simply  click  in  order  to  share  the  posting  on   their  favorite  social  media  platform  or  a  bookmarking  site.  Sometimes  this  is  as   subtle  as  text  or  a  small  icon  labeled  “Share  This”  which  then  opens  a  variety  of   recognizable  icons  to  choose  the  user’s  platform  of  choice,  or  it  could  be  a  larger   application-­‐specific  logo,  or  logos  that  urge  “Retweet”  or  similar.