Blogs have the following elements: A. About Page/Link: Usually for collaborative blogs, but sometimes about the firm’s purpose in blogging. Features the name and short bios for the differentiate contributors. Often each author’s name will link to a page of all the author’s posts. Alternately, names may link to the author’s full bio on the firm’s website. B. Archives: Searchable and often also offered chronologically (though that method is only useful to those who remember when something was written) to locate prior posts C. Author: Indicator of which human actually wrote the post. If the blog has a single author, the author tag is left off of individual posts because he or she is identified predominantly elsewhere on the body of the blog. Posts should not be made by “Admin” or without clarity as to who created that content. A user should never have to dig around to find out the name of the human(s) behind the blog. D. Blogroll: List of links to other related/relevant websites or blogs that readers would find of interest. Multiple lists (with distinct headings) are often found. Without a blogroll, a blog comes across as an old-school corporate platform rather than part of a community. It’s important to have a blogroll and continue to add new resources to it as you discover them. Featuring a blogroll is smart (and, dare I say, “a must”) if you want to be perceived as a good blog-citizen by giving a nod to other great blogs—even those of competitors! E. Category: Individual posts are usually assigned to at least one, and not more than three categories or “topics.” Categories are usually important key phrases of one to three words and they appear in the blog’s side bar. They help the viewer understand the context of your site so they should be well-chosen and a blog shouldn’t have more than 20 or so. Categories are the primary means of navigation for users who land on your blog. Good category names create “stickier” users. Bad category names confuse or fail to interest users. F. Comments: A software feature that allows readers to leave their own comments and reactions to the author’s post. Opening the door to conversation is a critical component of a blog. Most platforms enable comments to be turned off but this is a mistake. Most experts agree that a blog without comments is not truly a blog. Blog software accommodates comment monitoring so there is no reason to worry that inappropriate content will appear on your blog without your knowledge. G. Date/Time Stamp: The date and time the post is written. Posts displayed in reverse chronological order (most recent first). H. Links: Every blog post should contain links to external resources. Link heavily and often, even to competitors. By linking to others, your site elevates in rankings. The words you highlight to “form the link” are called anchor text and the more descriptive those words are, the better. Linking to a competitor helps you come up in searches when their name is sought. It’s a beautiful thing! I. Permalink: Each blog post has a unique web address (aka URL or URI). This allows you and others to link directly to a post when either referencing it in another blog, on a website, in an email, on Linked In, Twitter or Facebook. J. Post: One unique blog entry containing as little as a sentence and up to, usually, no more than 1000 words. Should also contain links to other webpages, and may include supporting graphics or photos. K. Post Title: Critically important, each post has a unique title. The title can be a single word, a pithy phrase, or more like a news headline. The better your title, the better your readership. Compelling titles that hint to what’s delivered within are best. Questions also work well as titles. The post title itself is a clickable link directly to the full post, the same as the permalink. L. TrackBack: This is the name of a method for one blog post to link to another blog post. It automates

1. Anatomy of a Blog Post
Manufacturing Today
Must-have info for managing a manufacturing company
A C
About Authors
Subscribe by RSS
5 Inventory Pitfalls for Manufacturers or email
K I
Beware of these common mistakes:
1. Big oops
J 2. Don’t do this
3. Watch out for that Categories E
4. Take steps to avoid Audit Readiness
5. Biggest lesson of all Inventory
H ISO
A great source for more information is our e-book Inventory Advantage for reducing risk Risk Management
eposure in ANY economic circumstances. You can also find great info on Manufacturing H Six Sigma & Lean
Today’s website.
C E
G Posted 3/12/10 at 7:03am by Mary Smith in Inventory, Risk Management, Audit Readiness M Manufacturing Blogs D
Lean Six Sigma Academy Blog
I Permalink
Links to blogs that reference this article
Trackback URL
http://manufacturingtoday.com/trackback/190042 L High-Variety Manuf. Ideas
Proudly Made In America
Trackbacks (1)
L Links to blogs that reference this article
The Manufacturer
Xerox Manuf. Industry Blog
>>Inventory Pitfalls from Ohio CPA Firm... The Manufacturing Today blog has a really good post about
best practices for managing inventory...[Read More]
Archives B
F Comments (1)
Read through and enter the discussion with the form at the end
> 2010
March
Feburary
This is helpful because I was doing some of these things! Now I know I shouldn’t. I January
hope you’ll talk more about supply chain management in a future post. It’s my big- > 2009
gest challenge.
> 2008
©2010 Golden Practices Inc

2. Anatomy
of
a
Blog
Post
A.
About
Page/Link:
Usually
for
collaborative
blogs,
but
sometimes
about
the
firm’s
purpose
in
blogging.
Features
the
name
and
short
bios
for
the
differentiate
contributors.
Often
each
author’s
name
will
link
to
a
page
of
all
the
author’s
posts.
Alternately,
names
may
link
to
the
author’s
full
bio
on
the
firm’s
website.
B.
Archives:
Searchable
and
often
also
offered
chronologically
(though
that
method
is
only
useful
to
those
who
remember
when
something
was
written)
to
locate
prior
posts
C.
Author:
Indicator
of
which
human
actually
wrote
the
post.
If
the
blog
has
a
single
author,
the
author
tag
is
left
off
of
individual
posts
because
he
or
she
is
identified
predominantly
elsewhere
on
the
body
of
the
blog.
Posts
should
not
be
made
by
“Admin”
or
without
clarity
as
to
who
created
that
content.
A
user
should
never
have
to
dig
around
to
find
out
the
name
of
the
human(s)
behind
the
blog.
D.
Blogroll:
List
of
links
to
other
related/relevant
websites
or
blogs
that
readers
would
find
of
interest.
Multiple
lists
(with
distinct
headings)
are
often
found.
Without
a
blogroll,
a
blog
comes
across
as
an
old-­‐school
corporate
platform
rather
than
part
of
a
community.
It’s
important
to
have
a
blogroll
and
continue
to
add
new
resources
to
it
as
you
discover
them.
Featuring
a
blogroll
is
smart
(and,
dare
I
say,
“a
must”)
if
you
want
to
be
perceived
as
a
good
blog-­‐citizen
by
giving
a
nod
to
other
great
blogs—even
those
of
competitors!
E.
Category:
Individual
posts
are
usually
assigned
to
at
least
one,
and
not
more
than
three
categories
or
“topics.”
Categories
are
usually
important
key
phrases
of
one
to
three
words
and
they
appear
in
the
blog’s
side
bar.
They
help
the
viewer
understand
the
context
of
your
site
so
they
should
be
well
chosen
and
a
blog
shouldn’t
have
more
than
20
or
so.
Categories
are
the
primary
means
of
navigation
for
users
who
land
on
your
blog.
Good
category
names
create
“stickier”
users.
Bad
category
names
confuse
or
fail
to
interest
users.
F.
Comments:
A
software
feature
that
allows
readers
to
leave
their
own
comments
and
reactions
to
the
author’s
post.
Opening
the
door
to
conversation
is
a
critical
component
of
a
blog.
Most
platforms
enable
comments
to
be
turned
off
but
this
is
a
mistake.
Most
experts
agree
that
a
blog
without
comments
is
not
truly
a
blog.
Blog
software
accommodates
comment
monitoring
so
there
is
no
reason
to
worry
that
inappropriate
content
will
appear
on
your
blog
without
your
knowledge.
G.
Date/Time
Stamp:
The
date
and
time
the
post
is
written.
Posts
displayed
in
reverse
chronological
order
(most
recent
first).

3. Anatomy
of
a
Blog
Post
H.
Links:
Every
blog
post
should
contain
links
to
external
resources.
Link
heavily
and
often,
even
to
competitors.
By
linking
to
others,
your
site
elevates
in
rankings.
The
words
you
highlight
to
“form
the
link”
are
called
anchor
text
and
the
more
descriptive
those
words
are,
the
better.
Linking
to
a
competitor
helps
you
come
up
in
searches
when
their
name
is
sought.
It’s
a
beautiful
thing!
I.
Permalink:
Each
blog
post
has
a
unique
web
address
(aka
URL
or
URI).
This
allows
you
and
others
to
link
directly
to
a
post
when
either
referencing
it
in
another
blog,
on
a
website,
in
an
email,
on
Linked
In,
Twitter
or
Facebook.
J.
Post:
One
unique
blog
entry
containing
as
little
as
a
sentence
and
up
to,
usually,
no
more
than
1000
words.
Should
also
contain
links
to
other
web
pages,
and
may
include
supporting
graphics
or
photos.
K.
Post
Title:
Critically
important,
each
post
has
a
unique
title.
The
title
can
be
a
single
word,
a
pithy
phrase,
or
more
like
a
news
headline.
The
better
your
title,
the
better
your
readership.
Compelling
titles
that
hint
to
what’s
delivered
within
are
best.
Questions
also
work
well
as
titles.
The
post
title
itself
is
a
clickable
link
directly
to
the
full
post,
the
same
as
the
permalink.
L.
TrackBack:
This
is
the
name
of
a
method
for
one
blog
post
to
link
to
another
blog
post.
It
automates
placement
of
a
“comment”
containing
a
link
and
an
excerpt
of
a
second
blog
post
to
an
original
blog
post
it
references.
If
you
reference
someone
else’s
post,
you
would
use
a
trackback
to
place
an
excerpt
from,
and
link
to,
your
post
on
the
other
person’s
blog.
M.
Share
Links:
Most
current
blogs
have
some
type
of
add-­‐on
feature
(aka
Widget)
that
makes
it
really
easy
for
readers
to
simply
click
in
order
to
share
the
posting
on
their
favorite
social
media
platform
or
a
bookmarking
site.
Sometimes
this
is
as
subtle
as
text
or
a
small
icon
labeled
“Share
This”
which
then
opens
a
variety
of
recognizable
icons
to
choose
the
user’s
platform
of
choice,
or
it
could
be
a
larger
application-­‐specific
logo,
or
logos
that
urge
“Retweet”
or
similar.