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goMobi: Do you want mobile with that

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Now mobile browsing is mainstream, customers are looking for solutions that can bring their web content to all screens in use today.

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goMobi: Do you want mobile with that

  1. 1. 'Do you want Mobile with that?' Making money in a mobile world Francesco Cetraro Director, Business Development – Europe WHD.Global 2014
  2. 2. dotMobi, an Afilias Ltd company 2014 Let's get to know each other • Leading Domain Registry Services Provider • 17 27 TLDs (and counting...) • 20+ million domains under management • Supporting over 300 new TLDs applications • Over 1 million active .mobi domains • Serving the mobile internet since 2006
  3. 3. dotMobi, an Afilias Ltd company 2014 Mobile is huge!
  4. 4. dotMobi, an Afilias Ltd company 2014 In a nutshell • There is money to be made for businesses that can communicate with mobile visitors • Most importantly... there is money to be made (by you) by helping businesses get mobile right
  5. 5. dotMobi, an Afilias Ltd company 2014 First of all, let's go back to basics... Why do businesses want an online presence?
  6. 6. dotMobi, an Afilias Ltd company 2014 Many answers, one basic concept Generate new business? Be found? Promote products and offers? Make a good impression? Because CUSTOMERS are online (doho!)
  7. 7. dotMobi, an Afilias Ltd company 2014 The natural evolution of commerce From the High Street...
  8. 8. dotMobi, an Afilias Ltd company 2014 The natural evolution of commerce … to every consumer’s pocket!
  9. 9. dotMobi, an Afilias Ltd company 2014 Right here... 1 search in 3 on mobile has local intent (only 1 in 5 on desktop) Source: Google/OurMobilePlanet.com - 2013
  10. 10. dotMobi, an Afilias Ltd company 2014 Right NOW! Higher propensity to ACTION 50% of mobile searches convert within 1 hour Source: Google/OurMobilePlanet.com - 2013
  11. 11. dotMobi, an Afilias Ltd company 2014 So... all great, right?
  12. 12. dotMobi, an Afilias Ltd company 2014 Ahem....not quite :(
  13. 13. dotMobi, an Afilias Ltd company 2014 The typical mobile user experience
  14. 14. dotMobi, an Afilias Ltd company 2014 Bad mobile experience = money lost! Source: http://googlemobileads.blogspot.dk/2012/09/mobile-friendly-sites-turn-visitors.html
  15. 15. dotMobi, an Afilias Ltd company 2014 Making it all fit Responsive design • One URL, one site to maintain, content adapts • Fluid grids • Flexible images • Media queries Dedicated mobile site ● Separate URLs (m.domain.com or domain.mobi) ● Linked with device detection ● Content specific for mobile visitors Mobile App ● Platform-specific ● Cannot search/tweet
  16. 16. dotMobi, an Afilias Ltd company 2014 Pitfalls to keep in mind ✔ Sites need to load fast ✔ Device diversification > how many breakpoint can you have? ✔ Budget (particularly for an SMB) ✔ Bad RWD sites drop all content on the client ✔ Slightly more complicated than just installing a pretty WP theme ;)
  17. 17. dotMobi, an Afilias Ltd company 2014 The good, the bad and the ugly ● Comparison of kilobyte served ● Microsoft.com (RWD) ● Nokia.com (RWD) ● Cisco.com (RWD) ● IBM (mobile site) ● Tripadvisor (mobile site) ● NYTimes (mobile site) ● Respect your users ● Device diversity ● Speed and connectivity matter ● What about low-end devices?
  18. 18. dotMobi, an Afilias Ltd company 2014 Slow loads = abandons
  19. 19. dotMobi, an Afilias Ltd company 2014 Picking the right tools for the job 1. What type of site are you building? 2. How will people interact with the site? 3. What is the objective? • Sell stuff? • Distribute Content? • Drive visits to physical location? It's about ROI (not about making your web-designer look cool)
  20. 20. dotMobi, an Afilias Ltd company 2014 The fastest way from screen to the (customer’s) purse Desktop site = requires scrolling/pinch&zoom to (maybe) find key information goMobi = everything immediately at hand (fingertip actually!) http://www.manifestorestaurant.ie
  21. 21. dotMobi, an Afilias Ltd company 2014 Why should you care It's not about picking sides ;) A couple of things to consider: 1. You are not making any money from Responsive sites 2. Mobile is a good VAS to complement SMB offerings 3. Simple to integrate and no ongoing cost 4. Increase customer retention
  22. 22. dotMobi, an Afilias Ltd company 2014 Getting started... 1. Look at the logs (target customers with high number of mobile visits) 2. Try before you buy 3. Desktop/Mobile integration 4. Also for professionals (designers love goMobi too) Some of our partners
  23. 23. dotMobi, an Afilias Ltd company 2014 Questions? Thank you! Francesco Cetraro Director, Business Development – Europe fcetraro@afilias.info www.goMobi.info

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